06/02/2022

Content Production: How To Lower The Cost

Insights

4 min remaining

Content marketing is a cost-effective way to drive traffic to your site. Content marketing is more targeted to your audience and more efficient. This is especially true considering that 57% B2B customers decide whether or not they want to contact a sales representative before making a purchase decision.

This could not be better. This strategy will help you increase your content marketing ROI. 

1. Consistently create new content

It has been shown that content marketing returns are much higher if you continue to add content to your website over time. Keep updating your website with new content on a regular basis.

It is important to plan your content. This will help ensure that your “bank account” is always stocked with funds. It will also allow you to keep a regular work schedule. If you stick to your schedule, you won’t feel overwhelmed.

We publish new blog posts every week to ensure that our content is always fresh. While it might take some time before you see any real results from your content strategy, you will soon start to see the benefits of your efforts.

2. Balance timeless, timely content

There is a difference between evergreen and time-sensitive content. Time-sensitive content often refers to industry news.

Both serve important functions, and it is vital to balance them. Evergreen content shows that you are knowledgeable about industry news and provides new information.

Balancing both content types and maintaining a consistent production schedule will result in a long-term ROI increase.

3. Use your existing content in a new format.

Repurposing content is a great method to save time, increase reach, and lower costs. You can repurpose content to showcase your ideas and add new content to your website. 

A wider perspective and greater understanding of your topic is possible. Repurposing content is easy.

This can be a great way to save time and money when creating content. 

  • Create press releases in conversational language and publish them as blog entries
  • Convert internal company presentations into SlideShares   
  • Create an ebook with your most-viewed content
  • Search engines and users can read a video by transcribing it into text.
  • Create a podcast using audio from a video.

This is only a small list. This is a very brief list.

4. Promote previous posts via social media

It is easy to push back on outdated content via a tweet or Facebook. If the information is correct, readers still have the opportunity to benefit from it.

In order to ensure a successful marketing strategy, it is important to include evergreen content. It can be promoted again, which can increase its value. Social media marketers tend to focus on new content promotion, and neglect old content. This isn’t how it works.

It is likely that you have spent a lot time creating content. You have spent a lot of time writing content.

This increases the chance that people who missed a particular post will be able to return after it has been published. This allows us to reintroduce our younger followers to previously published content.

It’s easy to schedule posts ahead of time so you don’t have the worry of finding the right posts. Ensure quality leads by consistently producing high-quality content and maximizing its exposure.

It’s a known fact that the more information you have, the easier it is to do your job.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.