Search Engine Optimization (SEO) refers to optimizing your website for search results.

SEO used to be keyword stuffing and building backlinks. These days are gone, and SEO is no longer about keyword stuffing and building backlinks.

What does this all mean for small-business marketers and SEO-ers looking to improve their SERP rankings? In simple words, SEO success must center around three key factors: consistency, quality, and relevance. Content marketing is one aspect of SEO that can fulfill all these criteria. Content marketing has become somewhat of a buzzword within the SEO world. But what exactly is it? Is it important? And should you have one? This article will cover everything you need to know about content marketing and whether it is the future of SEO.

What is Content Marketing?

Content marketing is the art of creating valuable and high-quality content that drives traffic to your site, raises brand awareness, and ultimately converts into sales. Content marketing should not be about creating a constant stream of content to push people down their throats. Instead, your content marketing strategy should be informative and engaging. It should also contain content that your audience wants to consume (relevance). 

Your content marketing should provide value to your target audience. Every piece of content needs to have a clear purpose. It should also be specific about how you want your audience to react (quality). 

Content marketing can include blog posts, eBooks, infographics, downloadable guidebooks, videos, graphics, and animations. Consistency is key to content marketing. It should provide regular information that empowers your audience and positions you as an authoritative voice in your industry. 

What Does Content Marketing Do to SEO?

A successful SEO strategy must have relevant and high-quality content. While it’s great to have many visitors to your site, quality content is what will keep them there. In addition to the obvious time waste associated with attracting people who don’t stay, visitors who leave your website quickly will increase your bounce rate. This will inform Google that your website isn’t retaining visitors and is therefore not relevant or high quality for their search terms.

Content marketing allows you to produce high-quality and relevant content that Google can rank for your search terms. You can also optimize your content using the keywords you are targeting so that Google’s bots can find the right search results for you when crawling your site.

Content marketing can be used to support your backlink strategy. Other users and websites will be more inclined to link to your content if you provide high-quality, informative, and engaging content. A strong backlink profile is crucial if you want Google to rank high in the search results.

What does Google have to say?

Google values quality content and relevance. Google loves quality and relevant content more than anything else. Quality content is the key to many of Google’s ranking factors. 

The search engine was primarily concerned with how many backlinks a website had and how often a page contained a keyword. The search engine now ranks websites only if they match the user’s search intention (i.e. what content they are looking for when they search).

Many Google updates have focused on content, such as the Bertupdate in 2019. Bert was focused on understanding natural language and weeding out low-quality content to help search queries understand better. Google’s move away from sites with spammy links or dodgy SEO techniques to focus instead on websites that offer the best content for their users was reflected in the Bert update.

Content Marketing Tips

Now that you understand the importance of content marketing, how do you implement it? These are some of the key content marketing strategies:

• Get to know your audience. Understanding your audience is the first step to implementing a content marketing plan. It is important to understand how your audience behaves online and what they are interested in. 

• Create responsive material – Make sure that all content you create is responsive. It should be accessible on both a mobile and desktop device. Consider how downloadable eBooks or videos will look on mobile.

• Make content that is worth linking to. Your content should be compelling enough to encourage people to share and link to your content. Consider what you can do to make your content stand out and unique from the rest. 

• Share your content How will anyone know to link back to your content, if they don’t know? Remember to share your content via social media and other marketing channels. You can also send your content directly to businesses and people you believe would benefit from it. 

• Take a look at the competition –Take the time to review the top-ranking content for your targeted keywords and determine if you can make something better.

How can Kobe Digital help with your content marketing strategy?

Kobe Digital’s team of experts has vast experience helping brands of all sizes to develop their content marketing in Miami strategies. To ensure that the content they create is relevant to their target audience, we work closely with stakeholders.

Contact us by email Here, or complete the inquiry form on our Contact Page.