Email marketing is one of the most cost-effective and efficient ways to connect with your audience. What email service should you choose? It may not be as easy as you think. Sending mass emails to an audience may be the best fit for Infusionsoft. However, targeted emails work better for ActiveCampaign.

ActiveCampaign Vs Infusionsoft – Introduction

ActiveCampaign is a leading provider of an automated email marketing platform that can be trusted by your online business. Infusionsoft is another leader in this field.

These two services provide everything you need for a successful email marketing campaign.

Infusionsoft vs. ActiveCampaign: Which Email Service is Right for You?

This guide compares Infusionsoft vs ActiveCampaign so that you can make an educated decision about which email service provider is best for your company.

Their targeting options and segmentation capabilities are the main differences between the two platforms. Users of Infusionsoft have access to advanced features like automated A/B testing, data harvesting tools, and other tools that can help you increase your audience members’ engagement.

It is a great alternative for eCommerce businesses that want to have maximum control over their email marketing campaigns and not need expensive or complicated software.

ActiveCampaign has its A/B testing tool, but it does not have the advanced segmentation capabilities of Infusionsoft. ActiveCampaign’s main benefit is its complete email marketing solution that includes additional tools and features that will help users connect with their audience more effectively.

This article will focus on the differences between the two services. They deliver emails via transactional emails or autoresponders to subscribers who have signed up for them. Emails are not sent directly from a user, but rather through a combination of both. Both platforms offer more functionality than email marketing solutions.

ActiveCampaign Vs. Infusionsoft: Autoresponder Capabilities

Companies love autoresponders. They allow them to communicate with customers and build trust through automated campaigns. These campaigns update subscribers about the latest news in your company or organization. ActiveCampaign is different from its competitors when it comes to autoresponders.

1. Priority Scheduling –set up an autoresponder campaign within Active Campaign as soon as possible to ensure that you reach any emails at specific times during the week. This is useful for companies who want to communicate more frequently with customers via email and at times when they are most likely to be online (e.g., sending an automated newsletter on Friday afternoon).

2. Once-Off Email – allows you to send one message multiple times so that customers have additional information and feel special. You can also offer discounts or new offers in your email campaigns.

If you sell health products, for example, this might mean that you send personalized emails every month reminding subscribers of upcoming sales or promotions. You might have a sale on a product and want to send one email to all customers who purchased that item.

3. Email Templates basic design templates allow you to create emails from scratch, without needing any knowledge of HTML or CSS. This is a great tool for companies that don’t have the technical knowledge to create complex emails quickly.

Active Campaign offers pre-built templates, such as sales pitches and thank you letters, to help users save time and make it easier for them to get started.

4. Importing Campaigns This is a useful feature that allows users to import existing lists from email marketing platforms like Mailchimp, AWeber, and Constant Contact into Active Campaign. It saves time and makes it easier to manage subscribers and create new campaigns.

This is particularly useful for companies who have used one of these services for a long time and want to be able to create their autoresponders. However, it still requires some HTML knowledge.

5. Automation This is the feature I believe can make the biggest difference in email marketing results and performance.

Active Campaign’s automation tools are highly recommended if you manage your subscribers manually using Mailchimp, AWeber, or Constant Contact. They allow you to automate everything, from creating new subscribers to sending follow-up emails and welcome messages to setting up autoresponders (autoresponders), reminding subscribers when certain dates have passed, and more. Users can create their email sequences and not need to maintain lists or follow up with subscribers manually.

Although it can be time-consuming especially if your subscribers are large, automation features allow companies of all sizes to have significantly higher click rates than those who don’t use any automation.

6. Custom Fields – Active campaign allows users to create a custom field that their clients can use to segment their marketing campaigns based on specific criteria (e.g. “new subscriber only”, “referral”, etc. ).

Infusionsoft features

Infusionsoft has some great features like

1. Product Listing- You can either create one-off products (“tickets for Justin Bieber’s concert on March 15”), or you can add multiple listings to your website all at once. It is easy and takes very little time.

2. Country Selection- This feature lets users choose from different countries to send emails to personalize each CampaignCampaign.

This is particularly useful for campaigns that are sent to many countries around the world. It allows single campaigns to be sent to many locations simultaneously.

3. Listing Views- This feature lets users create, edit, and design pages based on their product listings (e.g. “out of stock”, “discounts”, etc.). Like Amazon and eBay, products can be displayed with images for customers who want to buy them directly from your site.

4. Search Engines and Search Filters- Infusionsoft’s ability to allow users to create custom search filters and perform product searches based on any criteria is a huge benefit.

It will allow users to optimize their pages and filter out products that don’t meet certain requirements.

5. Mailing List Management It is possible to manage multiple mailing lists simultaneously using Infusionsoft without the need to maintain separate lists for each. It is a powerful tool that allows users to segment their mailing lists using different criteria, such as geographical location, company size, product types, etc.

6. A third feature lets users connect with customers via email. This allows them to communicate directly with them in real time and provides an easy way for users to provide feedback on products purchased. This helps your site rank higher organically online.

ActiveCampaign Vs Infusionsoft: A/B testing and Analytics

A/B testing. This is the practice of creating two versions of a page or versioning (for instance, one for desktop browsers and one for mobile browsers) to determine which version converts best.

Email marketing campaigns can be the same. You can run A/B tests in your Infusionsoft account and send two messages simultaneously via email to different customers. One set will receive the standard message, while the other set will receive a special-offer offer message.

These results can be used to analyze and determine which CampaignCampaign performs best, so you can improve your next email marketing campaign.

ActiveCampaign Vs. Infusionsoft: Customer Support & Service

Active CampaignCampaign offers a great customer support team that is available 24/7 via telephone or live chat to answer any questions. Infusionsoft support can only be reached by submitting an online ticket through their help center (which you can access by clicking “Support” in the footer).

Active CampaignCampaign offers 24/7 customer support via phone and email.

Infusionsoft does NOT offer live chat support or phone calls to its customers. Users must contact Infusionsoft via the online ticket system by submitting an issue report.

Customer Service Hours of Operation and Support Policy

InfusionSoft is open Monday to Friday, 8 am-5 pm CST. This excludes US Federal Holidays or 02:00 Eastern Time. It is closed during these hours. You can request any other time during the day upon request.

Active Campaign vs. Infusionsoft: Reporting Automation & Integration

Infusionsoft’s free version offers limited reporting and automation capabilities. ActiveCampaign has more advanced capabilities.

They provide basic campaign analytics such as clicks/conversions, email opens/clicks and activity streams that show all your leads’ activities over time using similar reports to those provided by Google Analytics, or third-party tools like Kissmetrics.

This allows you to see trends in your sales funnel and provides additional information about a campaign’s success.

Infusionsoft also allows basic integrations to third-party applications such as Constant Contact and MailChimp via API key. This is more useful than you might think since many companies need to integrate multiple tools to make things work.

These advanced features are not only available but also multi-step forms that can be automated and dynamic lead lists. This allows you to have greater control over your campaigns, enabling you to include preferred contact methods from companies in an email sequence.

Active CampaignCampaign is a great tool for advanced features, but Infusionsoft offers many useful free options.

Infusionsoft vs Active Campaign: Conclusion

Infusionsoft, on the other hand, is better suited for smaller businesses that have less complex marketing requirements and don’t need advanced reporting or integration capabilities.

ActiveCampaign is most well-known for its ability to automate email marketing. It can be set up with minimal overhead. Active Campaign has a large library of scripts that allows you to create your emails without access to the code. This means that any changes made to an email are made by Active Campaign, not on the page or in the developer’s interface.

ActiveCampaign is, as we have already mentioned, primarily used to automate email marketing. This is useful if you have multiple campaigns or just one that needs to be automated simultaneously.

This advanced functionality gives companies the ability to use pre-populated forms, dynamic lead lists, and other campaign features, making it easier than ever to engage customers at multiple levels. You can also control your messaging and ensure consistency across channels.