AI-powered tools for content creation can’t replace the best writers, but they save writers and marketers time and allow them to focus on more strategic content creation.
AI-powered content: you’ve heard of it, but do you need it?
The thing is. It’s always difficult to keep up with the content creation requirements of your brand, whether you have a marketing team or a single person. Digital marketing requires so much, from social content and emails to blog posts and sales pages. Many. Words.
Hey, we get it. Here’s a bunch of writers. We won’t tell you to give up on us and leave all of your content to machines. AI-powered content is not meant to replace humans, but rather improve and streamline the writing process.
Writers (and marketers who are not writers) can focus on more important aspects of content creation like conversion strategies and content mix when artificial intelligence automates mundane writing tasks.
Find out if AI-based content creation is for you by reading on.
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What is AI-driven content?
One thing you should know right away: AI automates a lot of content creation tasks and can help you create better content more quickly, even if you are not a professional author. You still have to do some work.
This is how it works in a few words.
1. Train your AI
You will not be able to use a content creation tool that is powered by AI right out of the box. You must first provide some information.
In many cases, machine learning begins by giving the AI existing resources that will help it to learn what works best for your audience. This could be existing content, keywords, phrases, or videos, depending on the tool.
2. Tell AI what you want
The AI is usually asked to start writing content by giving it a topic.
It then uses multiple data sources to create your content. The text is created using Natural Language Processing (NLP), Natural Language Generation, and Natural Language Generation. NLP is used to help the AI understand your needs, while NLG makes it sound like the text was created by a person.
These data sources can include your existing content or online resources. These tools are used by the AI to determine what type of content is best for your audience. AI content creation tools, unlike content scrapers or bots that are not intelligent, use existing resources to create original, fresh content unique to your brand.
3. Edit and polish. (And train more.)
Before posting, AI content should be reviewed by a human. AI writing tools are good at a lot, but not everything. (At the very least, they’re not perfect yet.) The final step in making the most out of AI-powered content is to have it edited by someone who understands and knows your brand.
Every time you edit AI content, your tool learns more about you. Each edit gives your AI more training, which means that the content created by it should require less editing in time.
Who can benefit from AI-driven content?
Social media marketers
AI-powered tools for content creation are best used to create multiple variations of copy in short form. Do you know anyone who would benefit from some assistance with this task?
AI tools can be used to extract the most useful parts of content for social posts and variations of social advertising.
This is a great way to create social media content with minimal human input. It also makes A/B testing easier.
Pair your AI-powered content writing tools with a social media dashboard–especially one that recommends the best time to post–and you can queue up your automated content in bulk, for the most effective times.
AI-powered tools for content creation do more than just create content. These tools can also be used to improve SEO and understand the type of content your audience wants.
AI tools for content creation can, for example, show you what keywords people use to search your content on your website and what they are searching for. This information can guide your content strategy.
Many AI-based content creation tools include SEO optimization. This means you can instruct the AI to use its data to insert key phrases and words into your text.
AI tools can give you insight into the effectiveness of your content and how to improve it by showing where visitors click after leaving your website.
Are they doing another Google search? Do they go to your competitors’ sites? Visit your social media page. You can use these different behaviors to understand how viewers interact with content.
Customer service agents
The best customer service agents excel at helping customers who have specific or unique questions that need a human touch. It’s not worth the time of anyone to keep checking on order updates throughout the day.
AI tools can use NLP and NLG to learn from customer interactions so that a Chatbot can “talk” with customers. This includes offering shipping information to product recommendations.
AI can answer mundane questions and give service agents more time to focus on their special skills and knowledge. They will be able to build customer loyalty and delight them.
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All you need to create engaging content.
Best Practices for AI-driven Content Creation Tools
Setup requires time and consideration
To achieve the best results, artificial intelligence tools require training by smart humans. By planning and thinking about your AI-powered writing tools, you can ensure that the content aligns with your branding goals as well as your voice.
Before publishing, check for quality
Your brand will only benefit if your content is high-quality and provides value to readers. The AI will get you a long way, but you’ll need a human touch to bring it home.
AI-powered content creators can’t replace good copywriters.
They help writers be more efficient by handling the mundane parts of content creation and by allowing them to focus on their core skills by polishing the content to perfection.
You can learn from your AI, as it also learns from you
AI content training has a dual direction. You can learn as much from your AI as it does from you. Lessons learned from AI tools can help you narrow down your content strategy.
AI is better than humans at collecting and analyzing reader data. By paying attention to your AI, you can learn more about the most effective words, sentence structures, and CTAs.
Do not rely on AI-generated content
You sometimes just need to add a personal touch. Content that is personal or expresses strong opinions must be written by an actual person. You can use AI-powered tools for content moderation to assist with editing and tone checking.
AI content is a great way to create content that looks like it was created by a human. However, your followers and fans may want something more personal. Human stories can help to build connections. AI tools can give your writers more time for great human stories.
The 6 Best AI-driven Tools for content creation in 2022
Heyday creates content for bots using AI, rather than for blogs and social media posts. This artificial intelligence, which interacts in real-time with humans, is known as conversational Artificial Intelligence.
Conversational AI allows customer service agents to improve the user experience by allowing them to focus on their highest-value interactions.
Conversational AI can do much more than just answer tracking questions. It can make product recommendations, and even sell products using NLP and NLG.
Headline will ask you a few questions about your product to understand your needs, and then create copy that converts well for your sales pages and content.
You can create templates by simply plugging in some simple variables.
The headline uses a database with examples of successful brands as a way to train you and your AI.
Grammarly helps you improve the content that you already have, rather than having to create it from scratch. Grammarly can be used for all types of content, including emails, Slack messages, and content created in your content management system.
Did you know you can use Grammarly in your Hootsuite dashboard even if you do not have a Grammarly subscription?
Grammarly offers real-time suggestions to help you improve your social media posts. We’ve all done it.
You can now use Grammarly on your Hootsuite dashboard.
- Login to your Hootsuite Account.
- Click on the Composer.
- Start typing
Grammarly will suggest a new phrase, word, or punctuation when it detects an improvement in your writing. It analyzes the style and tone in real-time and makes edits with a single click.
Click on the highlighted fragment to edit it. Click Accept and make your changes.
QuillBot allows you to summarize and rephrase the content in new versions. QuillBot is a useful tool for creating excerpts for your online newsletters, social media, or A/B tests.
QuillBot provides some basic features free of charge. This is the auto-generated summary Quillbot generated for this article (on the left) plus an alternative version created with its paraphrasing feature.
HelloWoofy’s artificial intelligence suggests autocompleting options for text and hashtags. This helps you to create content more quickly. It also suggests pulling quotes and checks for compliance.
HelloWoofy also helps with translations into multiple languages.
Copysmith’s artificial intelligence (AI) and online templates are SEO-trained and can help you create marketing content and product pages.
Copysmith can be used to create and check blog titles, Instagram captions, and meta tags as well as longer content.