Common Email Sequence Template Mistakes To Avoid


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An email sequence template can be a useful tool to organize your emails. This template is simple and powerful in keeping your email organized. This template is particularly useful for companies with more than one employee.

What’s an Email Sequence Template?

There are many email templates available online. There are many different styles, lengths, and structures. You may have noticed, however, that they all follow the same basic format.

  • Greetings
  • Introductions
  • Copy for the body
  • Closings

This email sequence template will meet all your requirements.

What’s an Email Sequence?

An email sequence is a series of emails that are sent out to customers throughout their customer lifecycle. It starts with the first time someone leaves their email and becomes a subscriber. Then, it ends with the end of your career as a loyal brand ambassador.

There are many email sequences available on the Internet. There are many variations in their length, structure, style, and content. This sequence is effective, but it doesn’t add any value to your reader.

Commonly, anyone can copy/paste favorite templates and send them out blindly to anyone who has contacted or booked an appointment. You should create your email sequence to ensure sure it meets your lead generation goals.

JBS created the first email in 1878. It was a series s notes between cattlemen regarding their herds. This information was published under “Cattle Record”.

Vaults were made into chalk cliffs to transfer money (at that time accounting books followed the same layout). Various names were suggested for vaults, including Receipt Clerk, Clay Tell, and Society Account.

Around this time, pigeon mail was used to send newsletters (the first pip email). In 1934, JPG sent its 1st image message.

UUO’s first direct mail advertisement was sent to alumni associations in the following year. Oncore was founded in 1961 as a marketing consultancy firm that provides database management systems and billing adjustments software products.

Seq. 1: Capture leads with a lead magnet (send nurture sequence).

The fulfillment of sending a lead magnet to them is the basis for the first email you send.

Most marketers flustered with leads only have one or two triggers to their sequences before they run out of steam and convert inbound traffic into paying clients.

You can use multiple triggers among each other to test different messages depending on how they are received.

It’s better to make it easy. Your product is getting more complex over time. Instead of creating complicated sequence templates, you can hire a team member.

Email 1: Download your eBook.

Email 2: Make [eBook] work!

Email 3: What next?

Email 4: More resources about [topic]

Seq. 2: Remind someone to download (lead magnet strong>

Copy the following content and return to the top. These email ids will be based on sequence 1 above. The additional two emails below are identical but are added to this template.

Email 4: More resources about [topic of lead magnet]

Hey, XYZ.

It’s been over a week since my eBook was downloaded.

You have probably read and understood all of the information in this guide.

I hope your company is growing quickly. This means that you are on the right track to creating what I call “influential” businesses.

You can do this by working together as a team, earning trust from prospects, and treating others like family.

Your success stories have motivated me to this point. I will let you decide if your journey thus far is worthy of being such a  “hero alert for one of our blue team members” (meaning: me).

Referring to people is what builds my business on LinkedIn. Let’s work together to show them how! All the best, XYZ.

These same principles apply to other lead magnets, too. For more information, see this guide. What happens if the prospect doesn’t have internet access?

What if he can’t install PDFs from unknown sources? We can still convince him with “force” methods such as phone calls, emails, and visits to our Slack chats and visits.

Seq. 3: Double the open rate (newsletter broadcast strong>

Your strategy to increase the open rate for newsletters has succeeded. Your emails have been sent out multiple times with clear calls to action and incentives to share them via social media. This has resulted in 13% more downloads.

It all felt tiring after three months. Your readers get tired of you droning on about the latest downloads. They feel sold to and not educated by the repetitive content.

What can you do now?

Your emails are just too sales-heavy.

Ask yourself why you are not receiving another email before you send one. Yes! Yes!

This number is so high, however, because only 88 people opened all five. That means that 3/5th of those who sent the mail received less than usual or didn’t open any.

For this next step of increasing the open rate by doubling it, you must ask your follow-up email questions in your context emails.

Hello XYZ! This post will help anyone who follows blogs to increase their newsletter traffic and get more qualified leads. This post uses psychology, algorithms, and business tips that we have learned from personal experience. It should be easy to use for any audience. We’ll leave you with a valuable resource that you can immediately use, no matter where you are in the funnel.

Seq 4: Pre-webinar sequence (templates).

Description: Make sure to include a call to action in your webinar emails. This will ensure higher open rates and greater chances of people following up on the webinar.

Goal: To send a personalized email before a webinar

Email 1: Pre-webinar Sequence Template 1 – HTML version of the script that you will use in the session.

Hello, XYZ. I wanted to make sure that you have received my Prezi presentation for [day] which includes links to all action items and resources. It’s easier to say 1-2 sentences than 4 if you don’t have a lot of time.

As I mentioned, I will be answering your questions and presenting the Prezi with action items at each end. If you don’t find this email motivating or intimidating enough, please visit the following link: RSVP +1 Hey [person] I hope you enjoyed this mix-up!

As an example, I will be sharing [something about pre-webinars] this week. Send me an email if there is something you would like to discuss in person.

Email 2a: Pre-webinar sequence 2 – Email sent to all subscribers and inviting them to send a separate email. 1a. If you have any confirmation requests from the last post, personalize each one again to increase your lead acquisition.

Hello XYZ! I would like all [additional optional Follow Ups, Extra Info] of my pre-webinar distribution friends to receive this email. Could you please include it? Thank you. You can also email the same thread with any questions regarding pre-webinar preparation.

Email 2b: Contact people via phone 1a post if they have not been contacted. Personalize each one to increase lead acquisition. Send it separately from webinars.

Hello XYZ! We hope all is well.

Just a quick reminder that we will be hosting a webinar next week. We’ll go over follow-up slides and Q&As from previous emails, and offer suggestions for the next steps if people are considering technology decisions regarding HCM software. You can access the webinar 2 days after the date. It may be worth looking at your calendar to make a list of people who are interested in this topic.

If only people who booked through this link are interested, I’d love to send them [this additional email] one week later after scheduling.

For any questions regarding this webinar,

If none of these steps were taken, those who didn’t [click on a webinar agenda link, follow-ups, or quote from PDF description] have no control over their computers. They will receive this email 3b posting that you sent: All Techs: Please see your request below

Seq. 5: Help them reach the “Aha!” (Moment strong)

You first need to get your trial users signed up/created an account. This will take less than 24 hours.

The second is very similar. Instead of wanting to convert them on day 1, or 2, this time you are convincing them to give it a shot so that they can have their Aha moment.

Sequence 5a: Users who sign up for a trial of their welcome email templates

You first invite your trial user via push notifications. Here is some sample content

Hi, XYZ,

It was noticed that two employees haven’t been showing up for work on a recent day.

We have identified an account called “Employee”, so it might not be just your name or email address being incorrectly displayed in the names list (which would cause notifications to be sent out). Emails can contain important information, such as changes to employee schedules or benefit announcements.

Seq. 6: Push unfinished registrations to complete signup

Our goal in the current email sequence is to get registered users on the website. We need to give them a reason (benefits) to become a member for them to make a decision. While the first few emails are freebies but it will be helpful to learn more about why someone would like membership in future sequences.

XYZ: [Company X] will change your life! We’re not just going to give you a product or service that you will love, but we want you to put it into practice.

We want you to have the freedom to choose your working hours, travel around offices as you please, and be available for happy hour when no one else is.

We are here to help people. We at [Company X] must not forget those who come after us – It doesn’t matter who comes first, but everyone should have a home and a way to eat.

“I’m enjoying the new possibilities that I now have. This is what [Company X] stands for.

Seq. 7: Trial expiration emails

If you have a product or service that has a limited trial period, trial expiration emails will be necessary. Not all users will be eligible for these emails simply because their trial is over or about to end. In the post-on-trial expiration emails, we explored a better way to reach trial users.

Convert trial customers to paying customers

Seq. 8: Re-engage Expired Trials

Description: If the trial ends, or the user refuses to change, manually re-engage them. Send an automated re-engagement offer to the user if they don’t respond to your emails or calls.

Seq. 9: Increased adoption of premium features

To help customers upgrade to premium features, meet them and send an email sequence. The goal is to increase product adoption and usage.

Seq. 10: Inform users about a newly activated feature.

Send an email to educate users about the feature they are activating or using. This will increase feature adoption. The goal is to increase product feature adoption and usage.

Seq. 11: Revive dead product leads.

Send an inquiry if a product lead has been inactive for more than 60 days.

Seq. 12: Prevent customers who are not active from churning.

Send an email to a customer if they aren’t online for 10 days or more. Include the question, “Do you need help?” If they don’t respond to your email, you can send them Facebook ads that will give them success stories about how to activate them. The goal is to stop churn.

Seq. 13: Receive feedback from a customer who has recently been churned.

Ask customers who have recently been churned for feedback to improve product and customer experience. It is important to understand what the churning moment is.

Customers who cancel their subscriptions do not churn until they are done. Customers do not churn after the expiration of their subscription period. At that point, they stop renewing because they have prepaid for the previous period. If they cancel, you still have a chance of winning them back.

It is essential to get feedback from customers who have recently canceled. This will allow you to accomplish the following goals: Prevent churn and get feedback.

Seq. 14: Prevent delinquent churn.

To prevent churn, follow up on any failed payments. When a subscription is a past due, add the tag Payment Failed and then remove it when the subscription becomes active again. Goal: To prevent churn.

Seq. 15: Encourage long-term customers to upgrade to an annual subscription.

Description: Offer a deal to persuade long-term customers that they upgrade their monthly subscription to an annual one. Goal: Prevent churn.


1. Do you think this email type is more effective in building trust and engagement with your target audience?

This email is very effective as it gives the reader a lot of information. This gives readers a good idea of what you offer and why they should subscribe to your newsletter.

This also clarifies that their newsletter’s value proposition is not just about getting more content, but also about saving time. You are offering a great service that will help them save time and money, allowing them to get high-quality information in a shorter time.

Which email sequence is best?

A personal introduction is the best way to start an email sequence. Include your name and contact information. Then, you can offer a free consultation or request more information about your business.

It is better to break down multiple questions into paragraphs. Then, you can include a CTA in each paragraph to direct people to the next question.

2. How can I choose an email sequence template that is effective?

It is important to choose a great email sequence template to create a marketing strategy that works.

First, identify your target audience before you can choose a template. After identifying your target audience, you can then choose the right template for them.

After you have made your selection, it’s time to plan the content for each email. This will help drive conversions and increase engagement with your subscribers.

The final step is to create an automated follow-up process that will allow you to send more personal emails on a regular schedule without being intrusive.

3. Why automate your email?

Automating your email can save you time and increase productivity. You will be able to gain a better understanding of how customers interact with your brand.

Here are some of the key benefits of automating your email:

  • Automated email campaigns can be set up to send out new promotions every day, week, and month, without you having to do any extra work.
  • Drip marketing campaigns can be created that send small messages over days to ensure people don’t become bored and unsubscribe.
  • Customers will be able to receive notifications whenever there is an important update to the website.

4. What’s an email sequence?

A sequence of emails is a collection of emails sent to the same recipients. They usually follow a certain pattern and include information about the different services or products your company offers.

This is to make sure you don’t lose out on potential customers who have only received one email but are not ready to buy.


Email marketing is an effective way to connect with customers and establish relationships. Email marketing is an effective tool that can serve many purposes. It can be used to send reminders or reminders about upcoming events, promotions, and newsletters.

There are many options for how to set up an email campaign that will best suit your business. You can get the most from every email that you send by planning.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.