This is the first month of the new year. You may make lifestyle changes to improve your health and well-being, such as exercising more or eating better.

You may not know that content marketing can be the same for startups. Although it’s not possible to exercise more, making sure that your startup is EATing right can improve your SEO and SERP ranking.

What does it mean?

Google uses these three factors to determine how much trust a brand or website should have. They then show their users the best experience possible. These factors are Expertise and Authority and they represent your ability to be considered a leader within your field.

Let’s take a closer look at these…

Expertise

If your startup offers a specific product or service that is related to the industry you work in, such as finance or food, this usually indicates you have a lot of knowledge. Your target audience needs to feel that you support a business that is knowledgeable about the topic they are discussing. Google is no exception.

Your website will be promoted higher if you have a higher level of expertise than your competitors.

Authority

It all comes down to how your branding, startup, website, and content are different from other options. Google wants users to feel confident that they have found the best information available.

Google will assess whether your content is expertly written and the most authoritative of all content. To learn more, visit our top branding agency for startups article.

Trust

It’s easy to make up facts about your startup. Maybe you won awards that don’t exist or received millions of funding from unknown sources. But that won’t make you trustworthy with your customers. If they see through you they will support your competitor.

Google has found a way to measure it. Google will use backlinks to measure trust. Higher trust in the linked domain means higher trust in the linked-to domain.

How can you make sure that your EAT-Ing is right? 

Users will search for alternatives if your website is lacking in one or more of these factors. Google will promote a website that delivers a better customer experience than its website if it discovers that it is superior to others. Your startup will benefit if you take the time to pay attention to how your EAT-ing is going.

Your current customers are a great resource for assessing how you’re doing. You can find out what people think about your startup by asking for reviews, using social media, or sending out a survey. This will help you identify the areas where you excel and those in that you need to improve.

Take a look at your homepage. Does it reflect the personality of your startup as a whole? Does it show why you are the best at what your company does? Your site visitors want to feel welcome so tell them in a subtle way why they are here.

Next is the content. Most likely, there’s content on your website that is outdated and not in line with your brand. It is worth going through your content to see if it can be updated or removed completely. Do not be afraid to get rid of content. There is always better, more relevant content.

Perhaps the most important thing about your website is its accessibility. Your website will be accessible on mobile devices, whether they are using tablets or smartphones. They’ll move on to other websites if they find it too slow to load or they have to go through a lot of hoops to find what they are looking for. It’s always a good idea to seek out help in digital marketing services in Miami for your startup.

All of these will improve your startup’s EAT scores and thus improve your rankings. We are available at blazon to help you EAT right. Contact us today to learn more about how we can assist you.