Did you know that Facebook boasts an average of 1.5 million active users per day? You have many great opportunities to reach potential leads through this platform. Facebook-sponsored posts allow you to reach and engage people who are interested in your business.
This page will discuss Facebook-sponsored posts and the three best practices to use Facebook-sponsored posts. Let’s get started!
What have sponsored posts on Facebook?
Sponsored posts on Facebook are posts that a company pays to promote. These posts appear as organic content on a company’s timeline.
These posts are promoted by companies to increase visibility. Sponsored posts allow your followers and potential new readers to see your content. They are displayed in the timeline exactly like other posts.
This creates a seamless experience for your audience and doesn’t interrupt their social media activity. Facebook-sponsored posts appear in the timeline just like organic posts. Only the “Sponsored” tag is a sign that they are different from organic posts.
Individuals can click a button to view, like, comment and share organic content you have posted. You can also create sponsored Facebook posts. To launch a campaign, you don’t have to go to the Facebook ads manager. You can simply do it from the original post.
Facebook will often prompt you to share certain content to increase engagement. Sponsored posts can only be promoted to pages that are already in existence. You must first have a Facebook page before you can obtain sponsored posts.
Sponsored posts can be displayed on mobile and desktop feeds.
How can I make a sponsored Facebook Post?
It is simple to set up your Facebook-sponsored posts. These are the eight steps you need to follow to get started on your Facebook-sponsored post.
- Choose the post that you wish to promote.
- Click on the “Boost Post” button. A pop-up screen will open.
- Select your target criteria and choose who you want to see the post.
- Choose how many people to reach.
- You can decide how long you would like to keep your campaign going.
- Set your budget.
- Take a look at the information.
- Click “Boost Now” to launch your campaign.
These steps will quickly get you on your way to creating sponsored posts for Facebook.
What does it cost to post sponsored content on Facebook?
It is a common question when you are starting a campaign. You are responsible for setting your budget and you should not be surprised by the pricing.
Sponsored Facebook posts are great because you can choose how much you want to pay. It doesn’t matter how much you spend to launch a campaign. However, it is important to remember that the more you spend, the better the results.
It is a cost-friendly option that will work for your business. You can pick the amount that suits your needs best.
Facebook sponsored posts vs. Facebook ads
You’ll also find information about Facebook ads as you read more about Facebook-sponsored posts. Although they may look similar, these two are quite different.
You can see how the two marketing options compare. Facebook-sponsored posts work best to reach people who are already interested in your company and help them build brand recognition. Facebook ads are more effective at obtaining leads and convincing them to take action.
Combining both of these strategies in your social marketing strategy can make a huge difference for your business.
Three best practices for Facebook sponsored posts
Facebook-sponsored posts can be a great way to get valuable leads for your business. These are the top three ways to use sponsored Facebook posts.
1. Decide your purpose
When running a Facebook-sponsored post campaign, the first thing you should do is decide what your campaign’s purpose is. If you want to gauge the success of your campaign, you must first establish a goal. Businesses tend to focus on increasing engagement with specific posts or pieces.
Boosted posts can be a great way for your audience to interact with your content. It is easy to measure their engagement. Who your target is will depend on your purpose in running the ad.
You can reach people you know who are interested in your page if you want to convert. Because they are familiar with your business, they are more likely to convert. To increase brand awareness and build brand recognition, you can target people who already like your page (to raise brand awareness further) or other audiences.
Facebook lets you target friends of users who are fans of your page. Sponsored posts are best for:
- Increased page likes
- Increase page shares
- One-off posts that are performing well can be boosted
- Increasing engagement (like comments)
You’ll get better results for your company if you decide the purpose of your sponsored Facebook post.
2. Select the content that you wish to promote
If you want to create successful sponsored Facebook posts, you must choose the right content. These posts are meant to seamlessly blend into the user’s newsfeed. They should think it’s an organic post.
You risk attracting people away from your content and costing them money. You want to get the most interaction from your content. Make sure it appears natural and encourages engagement. Make sure you are providing value to your audience.
3. Promote content already gaining traction
You can make your campaign more successful by boosting content that is already popular. It’s a sign that your audience is interested in a particular post. Your post may not have been seen by everyone due to the small amount of engagement.
Because people are more likely to engage with content that is gaining traction, it’s better to promote it. This content will be more interesting for your audience and likely to attract their attention. Your audience will be less likely to interact with a sponsored post if it doesn’t have comments, likes, or shares.
They may find the content less interesting. They may also see no one engaging with the post and decides to leave. Choose content that you are confident will be successful.
Your Facebook-sponsored posts campaign will yield better results.
Optimize your Facebook campaign now
Sponsored posts can be a great way for your company to increase brand awareness and encourage more people to interact with your posts. This is a great way for your business to grow and expand its reach. Contact us online to learn more about Facebook-sponsored posts.
