Essential SaaS tools to help your eCommerce business

E Commerce refers to the selling and buying of goods via the internet. Ecommerce also includes other business transactions like billing, auctions online, and banking online.

Ecommerce has grown steadily over the years. Traditional businesses are now able to sell online in order to remain competitive or even to dominate their market. You are in the right place if you’re thinking of starting an eCommerce company. Experts predict that eCommerce will continue to grow steadily in the coming years.

It is always a good idea to study hard facts and data before you dive into any venture. These are just a few of the many eCommerce statistics that Removal.ai has compiled that will show you that there is a way to succeed if your business uses the online platform.

• eCommerce sales will reach $6.54 trillion by 2022.

• China is the fastest-growing market in eCommerce, accounting for $672 billion in 2017 revenue.

• With a $340 billion cumulative eCommerce market value, the United States of America is second.

• Next was the United Kingdom, which saw a $99 total income.

• 43% of eCommerce traffic can be classified as organic Google search.

• eCommerce is expected to account for 95% of all shopping transactions by 2040.

People shop online because it is convenient. It’s simple, just think about it. The choice between shopping in a physical shop or online is obvious. We now have more data on customer experience in eCommerce transactions. These are some more crucial insights about consumer eCommerce. They are vital when considering return on investment.

• Boomers and Millennials are closely following Generation X in online shopping.

• Smartphone users account for around 51% of all online shoppers. By 2021, mobile eCommerce sales are expected to reach $3.5 trillion.

• Customers can be influenced by the visual appeal and free shipping coupons.

• When shopping online, it is important to read reviews.

You are convinced that eCommerce is the right business model for you. However, this is not just about setting up a website or a social media account. To facilitate your business operations, you will need to incorporate Software as a Service tools (SaaS).

This question might seem familiar to you: What is SaaS? SaaS, a cloud-based service, allows you to access software via your internet connection. SaaS powers most tools on the eCommerce platform, making it indispensable for setting up an online business.

Here are 12 must-have SaaS options that will help you grow your eCommerce business.

1. AVADA Marketing Automation: SaaS Email Marketing

AVADA Marketing automation is a cutting-edge tool that streamlines email marketing and delivers a great return on investment. It’s designed to increase the value of eCommerce businesses’ emails and to send the right messages at the right times to the right customers.

Did you know that for every $1 spent on email marketing you will get $42 in ROI? Email marketing holds the key to business success. AVADA Email marketing can help you do just that. Take your email marketing to the next level, and stop wasting resources.

• Email Marketing Automation: This allows you to pre-make automated emails to follow up with prospects at any touchpoint. Email marketing automation allows you to easily understand and engage customers, and then convert them into customers via abandoned cart emails and welcome emails.

• Email Campaign: Make email campaigns that are both compelling and easy to follow for your customers. You can send multiple emails to different prospects for each campaign. This could be a welcome email for new visitors, or a follow up email offering attractive discounts to your customers.

• Segmentation: Not everyone is interested in the same things. AVADA Email Marketing can help you create a segmented email marketing strategy. This will allow you to send the email only to those people who are most likely to read and open it.

• For customers, use smart exit-intent popups to collect their emails. This will help you grow your email list. Customers simply need to enter their email addresses and then spin the wheel to win the promotions.

• SMS Automation: Make your messages more modern and easily accessible to your audience by sending them SMS messages. This feature allows you to send messages to abandoned carts, welcome subscribers and order follow-up. It also supports cross-sell, upsell and other features. A simple sign-up form can be used to collect customers’ information.

2. Shopify: SaaS for setting up an eCommerce website

Shopify has been voted one of the most powerful tools for creating an online store. You can create your own online store to start your eCommerce business. You will also find the tools you need to run your business, find customers and make sales. Shopify is a great choice for traditional businesses with physical stores.

Shopify allows you to try it for free. Even solo entrepreneurs can afford the product pricing. Shopify’s basic account is only $29 per month. Their regular account costs $79 per month. You can also get an advanced Shopify account if you have a growing business for $299.

3. Oberlo: SaaS Inventory Management

Oberlo introduces you to dropshipping. Dropshipping allows you to manage your store without having to keep inventory. It works like this: First, you sell. Your supplier will then ship the product from their warehouse directly to your buyer. That’s all! 

This two-step process makes selling online easy. You will have no problems with storage, packing, or shipping.

4. Grammarly: SaaS Content Editing

Clear and concise communication is key to making a sale. Your copy is what will grab your customers’ attention, whether you are using social media or eCommerce. Clear grammar will help you get your message across.

Grammarly can assist you in this. This digital writing assistance software uses AI and technology to process text and create better copy for your campaigns.

There is a free version with basic grammar correction. The premium plan allows you to improve your writing style and tone. It costs only $11.66 per month. Additional accounts can be purchased for businesses for $12.5 per month.

5. Slack: SaaS to Facilitate Team Collaboration

SaaS, a cloud-based platform that makes communication and collaboration easier for multiple people on a project is a better option. Slack offers this service and many more.

Slack, a SaaS platform that helps you organize your team and provides an online place for communication, is called SaaS. Slack offers chat rooms, private groups, and direct messaging. Slack allows you to organize topics and follow updates on projects. You can also get unlimited access for free. A basic monthly subscription costs $6.67 per month.

6. Removal.AI: SaaS for Optimizing Your Product Photos

Background Removal.AI is a photo editing provider that specializes in automatic background removal. This SaaS tool uses advanced imaging techniques and processes to instantly remove the background from any image. This is essential if you own an eCommerce website as the visual appeal of your online products is critical to driving sales.

7. Hootsuite: SaaS Social Media Marketing Software 

Hootsuite is a useful SaaS tool for social media marketing. Hootsuite allows you to schedule and manage social media posts, as well as collaborate with other users on planning social media campaigns. Hootsuite charges $19 per month for a starting subscription.

8. Hubspot: SaaS for Sales and Promotion

Hubspot is a SaaS application that will help you market and promote eCommerce businesses.

Hubspot highlights inbound marketing services, customer service and sales. It can help you reduce the stress of running your business with its customer experience management, social media marketing tools, and content management.

9. Sendinblue: SaaS Email Marketing

Sendinblue is a great option for marketers who need to send bulk campaigns. This email-marketing platform is more than just one of the top transactional email service providers. This platform is well-known for being a cost-friendly option for automating email marketing. This is an important factor for small and medium businesses.

It works flawlessly with the workflow-based automation feature. You can create email using the drag-and drop builder or the modern templates. These features ensure a fast campaign creation that is both relevant and effective. This feature also makes it possible to segment effectively for target marketing. This will help you create content that is exactly what your target audience wants.

Sendinblue is an excellent choice if your goal is to get a cost-effective email marketing service. It is a sophisticated and well-equipped tool for newsletter-type campaigns due to its dynamic personalization, solid API and advanced segmentation.

10. Buzzsumo: SaaS Content Marketing Software

Content marketing is one of the most powerful digital strategies. It must be prioritized in order to be able determine which content resonates with your target market. Buzzsumo is a user-friendly and effective tool that does exactly that.

It runs in the cloud, which makes it extremely appealing. It is easy to launch any time you wish to work on your idea. You can search for relevant online content within your topic using the powerful search bar.

It allows you to see which content is hot and what hashtags are most popular. You can also analyze content from competitors and make improvements. Buzzsumo’s real-time analysis and continuous improvement of its tools make it useful for creating new content that is relevant to your target audience. This must-have tool will cost you based on the size of your team as well as how much data you export. For your reference, it typically costs between $99 and $599.

11. Albacross: SaaS Lead Generation

B2B companies face a challenge in generating prospects. Albacross captures leads instantly using activity analysis and website traffic. This visitor tracking solution uses a code or other snippet that collects information and processes it once it’s pasted to the website.

It can quickly turn website visitors into potential customers by generating all the necessary data to allow you to properly approach potential clients.

Get the full benefits of this tool by taking a 14-day trial. After the trial period, you can choose from three packages that cost between EUR99 and EUR299 per month.

12. SEMRush: SaaS Keyword Research & SEO

It takes hard work to drive traffic to your website. SEMRush provides a quick solution to keyword research, competitive SEO research, and even research SEO programs for sales prospects.

SEMRush is a tool that helps you determine the keyword gap between your website’s and those of your competitors. It’s relatively affordable with three plans starting at $119.95 and ending at $449.95 per Month.

13. MobileMonkey: SaaS Chatbot

MobileMonkey is one of the most popular chatbot platforms available on the internet. It allows companies to communicate with customers in real time, which makes it stand out from the rest. The impressive API makes it possible to manage both outbound and inbound conversations from one place.

This allows for a more personal interaction between customers and staff, which makes it easier to create a human-to–human interaction.

MobileMonkey’s unique use of AI technology is what makes it more fascinating. As conversations progress, the chatbot’s responses improve. This helps the company sound more informative and assists in satisfying clients.

14. Zonka Feedback: SaaS Customer Feedback

Baymard Institute reports that 69.57% of abandoned online shopping carts have been reported. This means that 70 potential customers may abandon an online shopping cart, out of 100 who could make a purchase. There are many reasons this could happen: shipping costs can be too high, delivery dates too late, and the site might seem untrustworthy.

Imagine what it could do for your business if you knew why customers abandon their shopping carts. Zonka Feedback is a SaaS software that collects customer feedback for eCommerce businesses.

Zonka feedback allows you to easily create multiple feedback forms, including feedback on website experience, cart abandonment feedback, post-purchase feedback and many more. These feedback forms can be activated on the website at different events, such as after purchase or at exit intent, to receive visitor feedback right away.

Zonka Feedback is available for free. You can subscribe for as little as $39 per month.

It’s your turn…

You can start an eCommerce business by investing in SaaS tools. You can streamline your operations and grow your business by knowing which software you should use.

These seven tools are great for anyone who already has an eCommerce website. They can help you find the right SaaS solution for your business. You can get free trials of some of these tools. You won’t be forced or tricked into signing up for paid plans unless you choose to.

The future of business models and business intelligence platforms is only a matter of time. eCommerce and SaaS are leading the charge. Invest now to see your business grow.