Marketing is the best way to maintain the conversation between customers and businesses.

With the help of technology, marketing has become easier for businesses.

It’s easy to find the right marketing tool for your business from the wide range of options available (both paid and free). Paid tools often come with more advanced features. Free tools, however, can be a goldmine but easy to fall for.

Which free marketing tools are worth looking at?

Let’s get started!

The best free email marketing tools

Email marketing is a cost-effective and personal way for businesses to strengthen their relationships with customers in the digital age. Email marketing can be a gold mine for any business with over 3.9 billion users around the world.

Multiple email services are available to meet modern business needs for cost-effective and efficient email marketing tools. These are the characteristics of a great email marketing tool:

• You can create engaging email newsletters using an intuitive interface.

• Send personalized emails to segments of customers

• Send automated emails

• Analytics features built-in (basic to advanced), that help you measure the effectiveness of your email campaigns

Let’s look at these guidelines and then let’s get to the free email marketing tools we recommend.

AVADA Email Marketing

AVADA Email Marketing is the best solution for launching a comprehensive email marketing strategy. It has amazing features that will meet all your needs.

Avada Email Marketing is known for its ability to create highly effective Abandoned cart campaigns.

These pre-made automation email flows make it so useful for helping businesses today engage with and have immediate interactions with their target audience at crucial touchpoints. They will gradually convert to loyal customers.

What’s Inside Avada Email Marketing Free Plan:

• Support 15,000 emails per Month and 1000 Contacts

• In minutes, you can have several engaging email templates ready to use

• Get enhanced Abandoned Cart Emails

• Reports and basic segmentation

• Send bulk emails to subscribers

• There are two forms available: Spin to Win and Pop-ups

• Only email support

• You can add coupons to different emails with basic automation flows

• Integration seamless with Shopify and Magento, the most popular eCommerce platforms

Other packages available:

• Pro: Starting at $9/ mo (Changes are based on business number contacts).
• Enterprise: Contact directly the Avada sales team

Best free design tools

For all your marketing campaigns, you don’t necessarily need to hire a professional designer. With the help of technology, you can create attractive designs for social media and blog posts.

Canva

Canva is one the easiest-to-use free design tools you will find. You get a large library of pre-made templates and illustrations, as well as a free version.

Its large selection of graphics can be customized easily with Canva’s drag and drop functionality.

Canva allows merchants to create flyers, brochures, social media images, and logos. It even provides an easy user interface, as well as valuable instructions throughout the design process.

What’s included in the Canva Free Plan?

• 250.000+ Free Templates

• There are more than 100 types of design available, including posters, social media posts and presentations.

• You can find hundreds of ready-to use photo and graphic templates

• Cloud storage up to 5GB

Other packages available:

• Pro: $12.95/mo for up to five users
• $30/mo/person Enterprise

Behance

Behance is a great resource for design inspiration if you’re stuck on finding a visual idea for your social media posts, flyers, or other content. You will find innovative designs by top graphic designers, illustrators, agencies, and others on Behance.

Behance allows you to manage your portfolio and showcase your designs. It also has great features that allow you to display your details. Behance is completely free.

Pricing: Free

Google Fonts

Google Fonts, a free program provided by Google, is another tool that you should be aware of. It can greatly support your design process. It was previously known as Google Web Fonts, but it is now called Google Fonts.

The font library is extensive and free. You can choose from a variety of fonts available in over 135 languages and create custom fonts for various purposes.

Google Fonts is “worth visiting”. It offers a friendly interface that allows you to select the fonts you want from 600 available types.

Pricing: Free

The best free analytics tools

Modern businesses have data as one of their most valuable assets. Experian says that companies can leverage data to:

• Customer experience can be improved by 50%
• Get 45% better insight for prudent decision-making
• Get 44% more innovation

It is crucial that your company has a data analytics tool in order to analyze and collect large amounts of user insights.

Google Analytics

Google Analytics has been a popular choice for marketers. It is a powerful and free analytics platform that provides key web metrics.

Connecting Google Analytics code to your website’s HTML will allow it to do detailed tracking of customer activities and provide the most up-to-date updates.

• Click on pages a visitor likes
• The average amount of time that visitors spend on a page
• They take actions on your site
• The bounce rate of each page on the website
• Site traffic and other factors

Google Analytics gives merchants rich insight about how their products and web content performs. One of the biggest drawbacks of Google Analytics is its interface and workspace.

It’s difficult to use and complex for those with less experience in analytics platforms. Google Analytics can take you hours to learn, or more.

Pricing: Free

SimilarWeb

SimilarWeb is a great tool for spying on your competitors. SimilarWeb is considered to be one of the most reliable platforms for monitoring online behavior of millions of webs around the world (including yours).

SimilarWeb gives you insights into traffic and rankings for any site that has an “easy to follow” interface.

This analytics tool provides wealth data. It is divided into 8 metrics, General Overview, and 8 additional metrics that are relevant to 8 types of web data being analyzed.

• Geometry, Referring Sites and Search Traffic
• Social Media, Display Advertising, Audience
• Similar websites and mobile apps

What is the SimilarWeb Free Plan?

• Limit 5 results per metric
• 1 Month of Mobile App Data
• 3 Months of Web Traffic Data
• Compare up to two websites side-by-side

All data collected can be used to make informed decisions about how to attract more customers.

Other packages available:

• Contact SimilarWeb’s consultant for Enterprise

The best social media marketing tools for free

It is not exaggerated to say that social media has made our world a more connected place. This platform has been a powerful tool for marketers due to its brand exposure and higher conversion rates.

Modern businesses have endless opportunities to promote their products and services via social media.

Social media management tools are a must-have in our free recommended tool list.

Buffer

Buffer is a social media management tool that can be used to manage all aspects of social media. Buffer allows businesses to better plan and publish their posts across multiple social media platforms (Facebook. Twitter. Instagram. All your social media posts in one place with Buffer

Simple settings allow merchants to choose the publishing times and days for every post to each social media account. Buffer will follow that schedule for future posts.

Buffer is also well-known for its built-in analytics, which gives you a breakdown of each post, including the total likes and comments as well as clicks and reach.

What is the Buffer Free Plan?

• Connect up to three social media channels
• Plan ahead 10 posts per network
• Limit 1 user
• Video thumbnails customized
• Make sure you create posts that are specific to each social media channel
• More than 30+ integrations with third-party parties
• Email Support

Other packages available:

• Pro: $15/mo
• Premium: $65/mo
• Business: $99/month

Hootsuite

Buffer and Hootsuite, two of the most well-known names in free tools to schedule and review social media updates are Buffer and Hootsuite. Streams are the core of Hootsuite, which is a lot less popular than Buffer.

Users can create a tab for each social channel on Hootsuite’s Streams page. Each social account will receive a personalized stream that allows you to monitor your competitors and track their performance.

What’s included in the Hootsuite Free Plan:

• Allow 3 social accounts to be connected
• 30 scheduled messages
• Limit 1 user

Other packages available:

• Professional $19/month
• Team: $99/mo
• Business: $599/month
• Contact Enterprise for Pricing

The best free website building tools

It is hard to deny the benefits of a website for communicating with shoppers in today’s digital age.

Building a website was a difficult task even before the advent of advanced website builders tools.

Webstarts

WebStarts is the top-rated free website builder in terms of price/benefit and user interface.

Webstarts’ free version, while not a premium product, is a great deal for users as it provides access to all the essential features you need to launch your e-store.

WebStarts makes it easy to set up professional websites using drag-and-drop functionality. No coding knowledge required.

What is inside the Weebly Free plan?

• Advertisement Free
• Unlimited access to all pages
• 1GB cloud storage
• 1BG/mo bandwidth
• Allow ads to appear on all pages
• Allow Notification Center and Live Chat
• All pages can have SEO settings

Of course, since this is the free version, your web’s URL still contains the provider name, for instance: customname.webstarts.com

Other packages available:

• Pro Plus: $7.16/ mo
• Business: $19.99/month

Strikingly

Strikingly is a relatively new website builder, compared to well-known competitors such as Wix and GoDaddy. It does a fantastic job of offering rich features to create simple websites.

Strikingly greatest strength lies in their ability to help merchants place all of their content on one page with a professional appearance. You can create multiple pages using their paid plan.

There are many templates that businesses can choose from, and they are easy to customize.

What’s in a Strikingly Free Plan?

• Strikingly.com domain
• Offer unlimited sites for free
• Monthly bandwidth of 5GB
• 500MB total storage per site
• You can create a store with one product per site
• Invite Collaborators
• Support available 24/7

Other packages available:

• Pro: $20/mo
• Limit: $12/mo

The best search engine optimization tools available for free

Google Keyword Planner

Google Keyword Planner is a free keyword research tool that most marketers know, though it can seem rather basic compared to other options.

It is still worth looking at, however, because the data that you get from Google Keyword Planning will be directly from Google – the most used search engine of all time.

Google Keyword Planner can provide some very useful stats, such as:

• The monthly average searches
• The level of competition for specific keywords (high, middle, or low).
• The average cost per click

This program has two major strengths: it is easy to use and provides accurate data. Google Keyword Planner is the best tool to help you find keywords that you can rank for. However, if you are looking for a complete marketing solution, the majority of free tools may not be enough.

Pricing: Free

Google Trends

Google Trends, like its name, allows users to see and discover the latest trends and search behavior of people using Google Search, Google News and Google Images.

This makes the online tool very useful when it comes to tracking a company’s SEO performance.

Google Trends allows merchants to:

• Select the most relevant keywords and phrases to use in your content
• Find the most popular online topics at a particular time and place to drive your content generation with the best ideas
• You can find quality articles and sites for backlinks
• You can get a detailed report about how your business is doing by entering your name (or the competitors’ names) into the search bar.

Google Trend is a powerful tool for forecasting trending topics, keywords and videos. It offers a friendly UI with real-time data updates.

Pricing: Free

Mobile-Friendly Test

A mobile-friendly website is a great way to reach your audience digitally. Google considers mobile-friendliness a key raking symbol.

You can directly impact the ranking of your website in search results by making it responsive. The Mobile-friendly Test tool is free and allows you to test your website’s responsiveness from mobile devices.

What’s Inside Mobile-Friendly Testing:

• You can quickly check the responsiveness of a website by visiting its URL

• Users can suggest different ways to optimize their website for mobile devices.

It has a simple user interface. To test, you simply need to enter your URL (both your website and those of your competitors). Click the “Test URL” button, and then wait for the testing process.

Pricing: Free

SEOquake

SEOquake is a popular SEO tool. This toolbar and overlay gives you a 360-degree view of the SEO performance of your website.

This tool must be installed on users’ browsers. This extension is available in Chrome, Mozilla Firefox, Opera, Safari, and Safari. After installation, SEOquake will be available in your browser’s toolbar.

What’s Inside SEOquake?

• Report the total number and domain age of all indexed pages, as well as external links and social shares.

• Offer a free online audit tool that allows merchants to see if there are errors on their website. Also, you will get some tips and tricks on how to fix them.

Pricing: Free

The best free content optimization tools

Social media has a huge influence on our lives, as we have already mentioned. If you have a compelling piece of content, social media can help you communicate your message to hundreds or even thousands of Internet users.

While it’s great to have an ideal content idea, you need to communicate your ideas clearly to the audience using some content checking tools.

Hemingway Editor

Hemingway, in essence, is a grammar checker that is very similar to Grammarly. Hemingway can be a great tool for improving your writing style.

Hemingway has many useful abilities, including grading scales as well as suggestions for making written language more understandable.

Hemingway Editor:

We love the way this tool highlights your work in different colors to match different content suggestions. This helps improve content quality. These colors are:

• Yellow Sentences: Your sentences may be long or complex structurally.

• Red Sentences: Some written language can make it difficult for readers to understand and feel confused

• Purple Words: These highlighted words do not lend themselves to written language and have better alternatives

• Blue Words: Your used adverbs need to be changed for clarity

• Green Phrases: This refers to passive voice, and suggests that you use active voice.

This tool can also be used to estimate and grade the readability of your content.

Other packages available:

• You can download the full version for $19.99, or use it online for free.

Grammarly

Grammarly is a tool that you might have heard of if your job involves writing. It’s similar to Hemingway Editor, which is a grammar checker tool that helps people who don’t know. Basic writing tips related to:

• Spelling
• Grammar
• Punctuation

It analyzes and detects subtle errors in grammar that you may have missed, such as common words being misunderstood or unneeded commas. Grammarly is a great supporter for those who don’t speak English as their first language.

What’s in the Grammarly Free version?

• AI-enhanced grammar and punctuation. Spelling checker   
• Personal dictionary
• Limit 1 user per account
• Available on mobile devices
• Integrate with browsers, Gdocs and Ms. Word

Other packages available:

• Individual plans: $29.95/mo (Billed Monthly); $19.98/m (Billed Quarterly); $11.66/m (Billed Annually).
• Grammarly Business: $12.50/month member (3-member minimum)

The best free tools for project management

Trello

Trello is a free platform that allows you to organize all aspects of project management. You and your team can post every task to Trello cards, so that they can be tracked or modified easily.

Businesses can manage their projects better, update deadlines, and collaborate on content in real time.

There are paid upgrades available for certain features on collaboration platforms. However, the basic service is free and includes all of the essential core features.

What’s in the Trello Free version?

• Each team can receive 10 boards
• Unlimitless task lists and cards
• One integration per board
• Maximum 10MB per attachment
• 50 commands per month
• 2-factor authentication

Other packages available:

• Business class: $12.5/mo/user
• Enterprise: $17.50/mo/ 20 users

ClickUp

ClickUp, a cloud-based project management software with a wide range of amazing features, is available. Software that allows teams or individuals to manage multiple tasks and set goals.

ClickUp Free Plan:

• Free 100MB storage
• Unlimited tasks can be created and managed
• Unlimited embers
• Offer two-factor authentication

Other packages available:

• Unlimited $9/month

Jira

Jira, like ClickUp and Trello, is a great project planning and organizing tool that can help you map all your in-progress projects. Your team can manage all details of a project effortlessly with the drag-and-drop interface.

Jira’s mobile app is available for both iOS and Android devices.

What’s in Jira Free Plan:

• Limit 1 site per 10 users
• Include Kanban and Scrum boards
• Support agile reporting, customizable workflows, and automation
• 2GB storage
• Support for the community
• Apps and integrations available

Other packages available:

• Standard: $7/ mo per user
• Premium: $14/ mo per user
• Enterprise: Get in touch with the sales team

Are you ready to create a $0 marketing tool kit?

No matter what marketing tools you use, remember that “free” doesn’t always mean the best.

Consider only the tools that are free and can bring you and your team tangible benefits. To avoid wasting your time, ensure that you are satisfied with the tool.

Please feel free to comment on your favorite marketing tools. Thank you for reading!