Are you looking to get your email marketing off the ground? You have come to the right spot!
Email marketing is more effective than ever in today’s digital age. Hubspot reports that 99% of consumers check email daily and that it is the most preferred method to receive updates from brands.
Kobe Digital always advises our clients to have an email marketing strategy. This strategy can be very beneficial for your business. It will allow you to create customized content for your customers, collect feedback, improve sales, communicate with your target audience, generate website traffic, increase leads, and, of course, own your contact list.
It can be stressful to start email marketing from scratch. But our team is here for you.
1. Select Your Email Marketing Service Provider
If you’re serious about creating an email marketing channel, it is essential to hire an expert. You can create automation and send daily emails to your subscribers and contacts.
Their email templates and analytics tools can be a great help to you. Mailchimp and Constant Contact are our favorite email marketing tools. Klaviyo, Privy, Privy, Constant Contact, and Constant Contact are also favorites.
2. Collect Contacts to Your Email Marketing List
This can be done through your website or a landing page. We recommend adding an embed form to your site and installing an email popup. You will need to offer some incentive when you do this. It is no longer a good idea to ask people to sign up for your VIP list unless you have a well-known brand.
There are many incentives that you can offer your customers to sign up for your email marketing list. First, an e-commerce company can offer a 10% discount on your customer’s first order. Chances are they will sign up if they enjoy your products on their website.
If you’re a service-based company, it is advisable to offer some kind of information. You can provide a PDF file with an informative guide, which can be downloaded and viewed only by entering your email address. If you’re a realty agent, you might offer a guide on how to prepare to sell a new home. If you are a marketing agency in Miami, your audience can be provided with the top five marketing trends. There are many options!
We will remind clients to never purchase email lists. Email marketing is about nurturing and building relationships. Why would you want to have an email list that isn’t interested in your brand? These unidentified lists are not worth your time or effort.
3. Create a welcome email
Once you have set up your landing page, pop-up, or embed form, it is time to create an automation. This will be your welcome email.
It’s always a good idea to follow up with someone who signs up for your email list. This is their first impression. If someone signs up for your email list with the incentive mentioned above, there is a good chance that they expect it.
Your welcome email should begin with greeting the subscriber politely. Next, include an incentive and closing with some lines about your brand. It’s also important to ensure that your email matches your brand, using the correct colors and logo.
4. Create your email template
You don’t have to be a designer! Most email marketing companies offer a variety of templates and simple drag-and-drop features.
It’s crucial to have a clear, attractive layout when creating your template. This will help you get your message across quickly. Your design should be mobile-friendly and attractive. People scroll fast on smartphones.
It is crucial to keep your email consistent with your brand, as we have already mentioned. Your company’s colors and logos can be used so that your audience can see your brand in every email. It is important to be consistent!
5. Learn how to write persuasive messages
Although this can seem daunting for some, it is possible to make it easy with practice. You want to ensure that your email is entertaining, short, and to the point.
It is a good idea to start with the headline of your offer. Next, you should explain how your product or service will benefit your reader. Finally, end with a call to action. This can help you create great email newsletters.
6. Subject Lines Are Important!
The subject line of an email is as important as its content. Your subject line, and not the email itself, is what your viewers will first see. You want to grab their attention quickly and get them to click on the email to learn more.
It’s not a good idea to spend so much time on an email and then have it go unread by your audience. It is important to draw attention to your message with a compelling question.
7. Before you send an email, always test it.
Although proofreading is great, we recommend that you test your email before sending it to others. It is possible to make mistakes, such as image alignment and text that may not look right on mobile.
Emails don’t have a “back” button, so make sure to test your email before you send it!
8. Find the best time for you to send an email
You want your email to arrive at the right time when you need it. It’s not a good idea to send your email late at night when your mailing list is sleeping. You also don’t want it to be sent on Monday morning when members of your mailing list are busy getting their day started.
It is best to test different times and send out newsletters at different times to determine the ideal time to send your newsletter. You will then be able to determine the best times to send your newsletter. Hubspot also does an excellent job of explaining when is the best time to send out email campaigns.
9. Keep track of your results
Last but not the least, keep an eye on the numbers! You can view the open rate, click-through rate, and unsubscribe rates of every email marketing tool. You must be able to see how your email marketing tools can be improved over time.
Your email reports will be invaluable to you. You can identify which links were clicked to better understand what content is most popular.
These metrics will assist you in your marketing efforts.
Are you more confident in email marketing?
We hope that this Bold guide can help you get your email marketing started.
