Experts Guide To A B2B Buyers Journey, Everything To Know


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This article will show you how to tackle the most common B2B buyer problems using proven strategies, resources, and tools from all over the internet.

What’s a B2B Buyer Journey?

There are many types of B2B buyers. Every buyer, regardless of their level of expertise, needs to take a different approach to their B2B buying process. The B2B buyer’s journey describes the entire process of buying a new business from an existing customer.

This includes everything, from research and contacts with your target audience to providing all relevant information about your product/service, closing the deal, and delivering what you promised.

This approach aims to create repeat purchases for both parties involved. In turn, this leads to more sales. These are just a few examples.

  • You can sell software as part of your company’s service offering by first researching your target market and finding out their needs.
  • Next, you will need to make a compelling argument for why your solution is the best. This can be done using every tool at your disposal (like content marketing). Once they are sold on the idea, you can present an offer to them. This is where it gets exciting! If necessary, you can also use traditional methods such as email campaigns and phone calls. To ensure that you don’t lose touch with your customers after closing a deal, it is important to stay in touch with them regularly. If you sell physical products, you must make a compelling offer to each buyer. This can be done via email campaigns, phone calls, or face-to-face meetings.
  • To keep your customers happy and to increase repeat sales, it is important to continue to communicate with them. You must keep in touch after closing the deal. This will prevent you from losing business over time. You’ll likely lose the sale if you miss any of these steps during the purchasing process.
  • It’s why HubSpot is a CRM (Customer Relations Management) tool that allows sales and marketing teams to communicate effectively with one another, as well as keep track of customer data over time. You can ensure that every department is aware of opportunities and doesn’t miss them.

It is difficult for customers to buy

It’s also hard work. Getting customers to become “buyers”, takes time and effort. It can be frustrating, long, and sometimes even painful.

Business owners need to be able to not only understand the process but also how they can ensure that their customer base continues growing over time. It will make it easier (and more profitable) for you to start your business venture.

It is important to realize that the customer journey does not have a single path. There are many paths customers can take. You need to think outside the box to find new sales channels and improve existing ones.

One way your marketing team or yourself could encourage more people to show interest in your business, but not yet ready to buy, is by sending them useful information and samples via email. This will only work if they are interested enough.

It is also worthwhile to keep track of the actions taken by customers who are ready and able to buy. You’ll gain a better understanding of the process and make informed decisions about how to best serve them to help them (and you) grow.

Customer Data

It is also important to know which information should be shared about customers with others within your company so that everyone knows where they stand at any time. This applies whether you are in sales or marketing. This means there must be good communication between departments. Otherwise, nobody will know the truth and you could miss out on sales opportunities.

If a customer purchases something from your store and hasn’t paid for it (or canceled their order), it is a good idea to send an email to ask why. This will allow you to try to resolve the situation as quickly as possible.

Sharing information is also a good idea. There are certain details that only your company should have access to. Otherwise, people who don’t need the details might get in trouble.

If you are an online retailer, it may be a smart idea to inform your staff about the number of orders you have received from customers banned by PayPal for fraudulent activity.

This means that your company will need clear policies and rules that define what information can be shared with others. Otherwise, things could quickly get chaotic!

If you do not want certain customer account details (such as their full names or addresses) to be passed on, then ensure everyone knows where they are so that no one is tempted to break the rules.

Remember to share information with people outside your company. They could be in a situation where they don’t trust what you are telling them.

If an employee of a competitor store or another business has access to customer information and shares it with customers, this could be a problem for your business. Make sure everyone is clear about what information is shared between departments, otherwise things can quickly get complicated.

Buyers need to be able to buy from suppliers

This is crucial because suppliers must ensure that all customers have easy access to information, including prices and delivery details. If you don’t know the price of something or when it might arrive, there is no reason to buy from them.

Buyers could cancel orders with sellers if suppliers are unwilling or unable to fulfill their obligations.

One of my clients had issues once because their main supplier refused to give them the information they required. This caused their orders to be late and made customers unhappy. I, therefore, considered this important factor before signing any contract with them.

Although this is a common problem, it can be problematic if suppliers are unhelpful or slow to respond to your questions. Others may not be interested in helping you get the order you ordered fast enough. Still, others might not provide the service you are expecting.

You should also check how easy they make it for you to get your queries answered. If there are any issues, don’t hesitate to contact their customer service team.

Suppliers should be trustworthy

Suppliers should be able to build a reputation with buyers, especially if they sell items that will be used over time. This includes software and hardware.

You might notice that other customers may not be happy with the products they receive. This can lead to word spreading quickly. Always ask your customers about their experiences and if they have any complaints.

You should also check the reputation of suppliers online, especially if it’s a new supplier. This is one way potential customers can avoid costly mistakes by giving honest feedback!

It is a good idea to check out the ratings of your suppliers and see what comments other customers have left. This will give you an idea of how reliable they are before you sign up.

It’s a good idea to research the supplier’s reputation before you make any decision. If a supplier has a great rating with past customers and no complaints, this could be a positive sign. However, it is important to ensure that these comments don’t get too old, as they may face new complaints in the future.

The implications of B2B buying behavior

The journey of a buyer from a potential customer to the actual buyer can often be long and complicated. Business buyers may find it difficult to decide whether to buy from a supplier. This is especially true if they have many suppliers offering similar products/services.

This is because customers can easily get lost when presented with so many options. Therefore, businesses want their potential buyers to spend more time researching each option before making any final decisions.

B2B buying strategies must be able to help potential clients select the right supplier. Otherwise, potential buyers may get lost and end up purchasing from the wrong supplier.

A rating system can be a good way to do this, especially if your products or services are complicated. It is not something that can easily be judged. Customers must put in more effort before they decide whether to purchase from a company. This makes it less likely that they will get things wrong.

B2B businesses also have the opportunity to find high-quality products and service providers, which can be used to market their products in the future.

One example is a company that sells lots of storage equipment. They may want potential buyers to spend more time researching the products before they decide whether to buy.

Potential B2B customers/clients need to ensure that rating systems offer a way for potential buyers (potential clients) to give feedback on each supplier. Otherwise, it is impossible to know if the ratings are accurate.

Customers/clients (potential buyers), should be able to give feedback about the services and products they receive from each supplier. Otherwise, neither you nor your suppliers can’t improve their performance.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.