This article will show you how to close a deal and turn potential customers into loyal customers.

There are many ways to close a sale. Compressing the sales cycle can result in explosive growth.

There is no secret formula to closing sales. Based on who you are engaging and their needs, your approach will change.

This curated list of approved methods provides a guideline of which strategies to use and when.

What’s Sales Closing?

Sales closing, or getting a lead to agree to a deal and sign a contract, is how representatives make their mark and companies grow revenue.

This is the end of all your hard work. You took the time to explain why your solution could alleviate the prospect’s pain points.

“Fundamentally closing a deal should not be difficult.” Jay Camp.

After you’ve made the proposal and are ready to accept it, it’s now time to see if your prospect is willing to commit.

It takes patience and perseverance to get there, yes. Prospects are likely to say no before they reach a yes. Many salespeople quit before reaching that yes.

We will discuss further how sales closing is not the only stage in the pipeline that is important, but it is definitive. Either you close, or you don’t.

It can be stressful to close sales. But it doesn’t have it too.

Take control of your customer’s problem

You should find out how eager prospects are to solve the problem before closing a deal. The next step in determining if they are ready to solve the problem is to ask them if they have already shared it with you.

It doesn’t matter if the potential customer is willing to purchase what you have to offer. But if they don’t like this situation, it is not their fault.

You will instantly know if the prospect is open to using your product/service to improve his/her daily life by bringing them into the situation.

Be true

Clients can tell if you are genuine in your sales efforts. It is important to show the client you care about their business, not just the sale.

People can be turned off by being too prepared.

You can appear ready to answer any question. However, it is important not to act as if you don’t care about your customer’s best interest.

Request for the sale

Asking for it is one of the best ways to close sales.

You should only ask for the sale if you feel that the prospect has answered all their questions and understands the solutions you offer.

It is important to make a strong statement and remind them of the resolutions you offer.

It is essential to sound confident and knowledgeable, so you don’t become arrogant.

Resolve objections

Any deal can be made faster if you prepare the sales presentation to overcome and address any objections. You might need to think about a solution if something happens.

I recommend that you sit down with all your salespeople and have them come up with any complaints they may have.

Give them your sales pitch, and let them know if there are any issues you or your group have.

Listen to what you have to say!

Do not put your foot in front of your mouth. Keep it to the point and keep your focus on your expertise.

While you want to be open and friendly, it is important to keep your professional edge.

The Assumptive Close

The Assumptive Closing is based upon the belief that you can make this sale as soon as you put your effort into it.

Your use of language throughout the conversation would suggest that you believe the sale is “done.” It is important to check in on your prospect often, assess their level of interest, and objections and determine if they are on the same page with you.

This is why it works: Confidence and positive thinking are contagious. It makes prospects believe that the answer is as obvious to them as it was to you.

It works best when you have familiar leads who are familiar with the product.

When to not use it: If you don’t have a relationship with your prospect or hear repeatedly from them that they don’t like the solution.

Your prospect should only commit if it is within a specified period, including today.

Take for example Anyone who signs up today and receives a 15% discount

Register today to get priority in the implementation queue

Scale Close

Scale Close can also be called the gauge close. Simply ask your prospect point blank if they are interested in your product.

Ex: (Example: “On a scale from 1 to 10, one being “Let’s close this conversation now” and ten being “Let’s get this solution implemented Monday,” how likely is it that you will move forward with buying?

The scale close can do two things. It allows you to know if your product has been communicating its value effectively and it also allows you to address any objections they may have.

Takeaway Close

The concept behind this is very simple. If you have already presented the benefits to them and they aren’t interested in some aspects, remove them from the discussion. You can save money by eliminating features that they don’t need and they will be more likely to accept it.

This strategy capitalizes on people’s desire for things they don’t have. Also known as reverse psychology.

Your solution may not be suitable for their company or they might not be eligible for it like other companies.

Because you are selling the prospect something completely different from what most salespeople do, the takeaway close works.

This tactic works only if the lead is already interested in your product, but hasn’t yet purchased it.

This is why it works: People object to this because they are concerned about the price. Everyone wins if they can overcome that objection by getting rid of things they don’t need.

It works best when it is multi-tiered: Prospects have made it clear they don’t need certain features of your platform.

When to not use it: If the prospect doesn’t seem to object to the price.

The Difficult Near

This tactic is also known as the “Nothing to Lose Close” strategy. It involves you making your potential customers aware that you are selling to them.

When you ask for firm commitments, they will be able to sign contracts and arrange implementation.

This works because it makes the person feel more comfortable. Even if they don’t say yes, they will at least give you a clear answer so that you don’t have to follow up.

It works best when you know that you won’t get the yes and are forced to.

When to not use it: We are still at the beginning stages of following up on leads.

Conclusion

You have now read this article and are now a sales master.

What’s next? What can you do with all the knowledge you have about sales close?

These sales closing strategies will heat cold leads! These sales closing strategies are best used in practice.