Businesses are becoming more conscious of diversity, equity, and inclusion. Web accessibility is a standard offering for agencies of all sizes.
The internet is an integral part of every aspect of our lives.
It is used for everything, from shopping to reading the news to communicating with colleagues at work.
For people with disabilities, large swathes of the internet are not accessible. An estimated 1 out 4 people are unable to access this portal to unlimited opportunity.
Agencies of all types now offer web accessibility to their clients.
It is a good business practice, and an ethical issue that must be addressed. Here’s why:
This creates new revenue streams both for you and your client
You can make your clients’ websites easily accessible to increase their market share by potentially 25% – a hungry demographic that is unfortunately seldom served.
This market is worth $490 million in purchasing power. This market is enormous on a global level.
Your clients have access to a vastly underserved market. However, your agency can generate a new revenue stream. It is simple and inexpensive to incorporate web accessibility into your service offerings, thanks to technological advances.
Web accessibility is an essential part of any website’s construction. It can be charged in addition to design and development. This will help you generate more revenue for each website you make.
It enhances user experience and SEO
Your clients’ websites are more accessible, which not only expands their reach but also increases their visibility in search engine results.
This is because SEO practices and web accessibility measures often overlap. The user experience on a website is significantly improved if it allows users to customize its overlay to suit their needs and preferences.
A website with a more user-friendly interface will result in longer visits and higher conversion rates.
This results in lower bounce rates (visitors abandoning the site after one page), higher SEO rankings and more business.
Clients expect accessible and compliant sites
Web accessibility is a standard offering of agencies, as businesses expect to be more socially responsible than ever before.
It is well-known that a business’ reputation for being socially responsible is important.
An Accenture Strategy survey found that 48% of consumers will complain to a company about its social shortcomings, while 42% will abandon a business because of resentment. A staggering 21% of those consumers will not return to the company for business.
Web accessibility is a great way to build a reputation for inclusivity for clients and agencies. However, it’s also expected of businesses in a time when there are more web accessibility lawsuits. From 2016 to 2019, web accessibility-related lawsuits increased by nearly 1,000% in the US alone.
Clients will continue to turn to agencies that offer web accessibility as web accessibility lawsuits become more common.
It’s affordable
Web accessibility used to be a time-consuming and expensive business. It was a difficult task that required specialized web developers and compliance specialists.
Marketing agencies in Los Angeles can add web accessibility to their service offerings with AI-powered solutions.
It is an automated product that provides companies with scalable web access solutions that are unsurpassed in economic terms. It is also extremely fast and can achieve excellent compliance in less than 48 hours.
Easy to set up
Web accessibility has never been easier thanks to technological advances.
A simple 2 minute installation can make a website compliant for agencies.
Once the AI-powered solution has been installed, it will automatically scan your site every 24 hours and make any necessary changes to your site.
Win-win
It is extremely convenient for everyone.
This provides additional revenue streams for your agency and enhances its reputation. Your clients have access to new markets and more compliant websites.
It allows people with disabilities to access all the benefits of the internet.
Is there anything better?
