Prices for LinkedIn advertising vary depending on several factors, such as campaign goal, target audience, bid, and bid.LinkedIn ads cost an average of $5.26 per click, $6.59 for 1000 impressions, and $0.80 per send. Find out more about advertising on LinkedIn. Continue reading
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How much does advertising on LinkedIn cost?
Prices for LinkedIn advertising can vary depending on the advertiser. LinkedIn advertising costs can vary depending on the advertiser.
[Summary] LinkedIn advertising prices
This table provides a detailed overview of the LinkedIn advertising cost.
| Types of bid | Average Cost |
| CPC | $5.26 per click |
| CPM | $6.59 per 1,000 impressions |
| CPS | Send $0.80 |
What are the factors that determine your LinkedIn advertising costs? Continue reading for more information about advertising on LinkedIn and how you can create successful LinkedIn ad campaigns.
LinkedIn explains that three factors influence the price of your LinkedIn advertising.
- Target audience. LinkedIn advertisers are competing for visibility. Higher costs will be incurred due to increased competition.
- Bid The price of your LinkedIn ads will be affected by the bid you place. LinkedIn auctions require that the winner pay one cent more than the next highest bidder.
- Ad relevance score: This is an important factor in determining how much advertising costs on LinkedIn. Because LinkedIn wants to deliver relevant and engaging ads,
These ad cost factors will help you lower your LinkedIn advertising expenses.
What bidding options does LinkedIn offer for ads?
There are three options for bidding on LinkedIn ads
- Cost per click: You pay when people click on your URL advertisement. It is a great way for you to get traffic to your website and leads.
- Cost per impression: This is the cost for every 1000 impressions. These ads aim to raise brand awareness.
- Cost per send: This pricing model is also available. This type of advertisement allows you to send your information directly to LinkedIn leads.
These pricing models are available to you to price your LinkedIn campaign. Choose the model you want to use when you launch your campaign.
Please note that not all bidding options are available for specific ads. The table below can be used to guide you:
| Ad Type | Bidding Options |
| Sponsored Content | CPC and CPM |
| Text ads | CPC and CPM |
| Sponsored InMail | CPS |
How do you manage your LinkedIn advertising spending?
You have three options to manage your LinkedIn advertising spending:
- Total Budget: This model works best when you need a campaign delivered quickly and within a budget. Campaigns must have at least $10 in total.
- Daily budget – This is the best way for you to make a campaign that runs continuously. You must spend at least $10 per campaign.
- Bidding – This option allows you to set the price that you will pay for impressions or clicks. Every click can be bidding at a minimum amount of $2
Choose the ad spend plan that suits your campaign best.
Setting a minimum bid is essential if you want to generate leads. This means that people are interested.
No matter which ad format or type you choose, your budget will determine the amount you spend.
Your money will go towards your most important goal, regardless of how many clicks or impressions it is.
How can I create a LinkedIn advertisement?
To start your LinkedIn advertising campaign, you will need the Campaign Manager. This platform allows for highly targeted messages to your audience.
These steps will help you create your LinkedIn Ad.
1. Choose the ad style you prefer
There are three ways to advertise on LinkedIn
- Sponsored Content is the most common type of LinkedIn content. These ads seamlessly blend into the newsfeed.
- Sponsored inMail Many businesses use this method to reach potential candidates for job openings or invite them to industry events.
- Text ads – These ads look very similar to AdWords display ads.
Choose the advertising style that best suits your company.
Once you’ve chosen the type of advertisement you want to run, you can start setting it up. You will need a LinkedIn account and a credit card to launch an advertising campaign.
2. Choose your target options
After you’ve decided what type of ad you want to run, it’s time to target your audience. This will make your campaigns more successful.
LinkedIn offers many targeting options.
- Company name
- Company
- Industry
- Position title
- Job Function
- Seniority at the Workplace
- Member skills
- Member schools
- Grad
- Study Area
You can only choose 100 targeting options. LinkedIn has a wealth of information to help you target high-quality leads.
This information can be used to create targeted audiences for your campaign.
Matching audiences can help you target people with similar interests.
This will allow you to match and target your contacts. This will enable you to send targeted content that encourages your contacts to interact with your company.
3. Set your budget
Once your ad is created, you must determine your budget
LinkedIn lets you set a minimum budget for your campaign. You can also decide how much you want to spend on your ads.
A larger budget will give you more value in your advertising campaigns. More leads will be generated for your business.
4. Keep track of your campaign
Once you’ve chosen your ad type, and budget and launched your campaign, Make sure you get the most for your money.
This will let you see the performance of your ads. This will show you how many people clicked on your links and how they converted.
If you have all of your campaigns, you can compare their performance and find ways to improve them.
This will provide you with insight into how to edit ads, adjust your target audience and increase your budget.
5. Check out your ads
Test your ads to ensure the best results.
You have the option to test different elements in your ads. To determine if they deliver better results, you can test all elements.
Only test one element when testing your ad. This will allow you to see if the changes to your campaign have any positive or negative effects.
To ensure that your ad is the best version, you can have it tested to get valuable results for your business.
Kobe Digital helps you optimize your LinkedIn ads costs
LinkedIn can be a great way to market your business to potential customers. Kobe Digital is an expert in creating social media advertisements.
We offer a full-service digital advertising agency that specializes in LinkedIn advertising. Let us help you create a campaign that works for your company.
Start with LinkedIn Advertising Now
To get started with LinkedIn advertising, contact us online and speak to a strategist
