Advertising options are more diverse than ever. Radio, television, magazines, and newspapers are all options for businesses looking to reach new customers.
It can be hard to decide which advertising channel is best for your company. “
Call us for more information about your marketing options. Continue reading to learn more about the cost of advertising in a national magazine and how it compares to online advertising.
How much does advertising in national magazines cost?
An advertisement in magazines costs both the space and the creation of it. A typical range for an ad for national magazines is between $250,000 to $700,000.
What’s the cost of advertising online?
Small-to-medium-sized businesses (SMBs) typically spend between $9000 and $10,000 on pay-per-click (PPC) advertising per month. The average cost per click (CPC), is between $1 and $22.
Advertising cost breakdown: National magazine advertising vs. online advertising
We’ll take a closer look at the cost of advertising in magazines. We’ll also compare online advertising to national magazines.
Setup cost & process
Advertising costs are inclusive of the setup fee.
Advertising in national magazines
Design costs are the biggest cost of a magazine ad. If you want to place large ads in major magazines, you will need to pay outside designers.
Prices for designing magazine ads can vary based on their complexity. It is possible to reduce these costs by searching around for the right agency.
Online advertising
Online advertising is all about design. Users must be taken to your correct site after they click on your ads.
A simple ad design is usually required by advertising services. It is common for major advertising networks like Google and Facebook to require a simple ad design.
To set up a website, or to get it ready for advertising campaigns, you can expect to spend between $4,000 and $10,000.
To create an advertisement, you don’t even need a website. It’s very affordable, and even free.
Media costs
Next, calculate the cost of advertising in each location.
Advertising in national magazines
Media Cost is the price you pay to advertise in magazines.
Advertising costs can vary based on the size of the ad, its circulation volume, and other factors.
Large ads in international magazines can be expected to cost around $250,000.
Online advertising
Most online advertising is based on the pay-per-click (or PPC) model. You don’t have to pay for your ads to be published. Instead, you get charged each time someone clicks on your ad.
The “cost media” refers here to the amount you pay to qualified users for their attention. Expect to pay between $5 and $3 per click.
This will depend on your industry, the network you advertise on, and the competition of keywords you are targeting.
Continue
Once your campaign has been launched, you’ll need to consider the ongoing costs.
Advertising in national magazines
Consider the costs of maintaining your advertising campaign in a national magazine publication.
You will pay $500-$400,000 for each magazine advertisement cycle if you do not run the same ad twice. This adds to the initial $250,000 cost of running an ad.
Online advertising
Online advertising campaigns are by their nature “continuous”. Until you end the campaign, you’ll pay the same price per click.
At any time, you may have to add ads to the rotation. Additional design costs may apply if you outsource this part of your campaign.
Demographic services
While advertising costs are important, so is reached.
Advertising in national magazines
It is not easy to identify who is viewing your magazine advertisement.
While you might try to narrow your focus by placing your advertisement in the publication most likely to be of interest, you don’t know who is going to pick up the magazine and read your ad.
Online advertising
You have almost complete control over who sees ads on online advertising platforms.
Many networks offer very specific targeting options. Targeting people can be done based on specific keywords or phrases they search on search engines like Google.
Definitively tracking your ROI?
It’s also important to determine the return on your advertising investment.
Advertising in national magazines
Magazine advertising cannot answer the question, “Was it worth it?” Because there isn’t any demographic targeting.
Customers can be best asked, “Where did you hear about us?” To get accurate and timely answers, you can expect a high response rate.
But, that doesn’t mean they are inefficient. No one can know.
Online advertising
An online campaign, similar to online advertising targeting options, will provide you with an exact estimate of your ROI.
All campaign data can be tracked and recorded, so that you can optimize, tweak, or test it while it’s still active.
If it is making money, you can turn it off immediately. You can make it more lucrative and replicate your success.
Let’s conclude…
Advertisements in national magazines are an excellent way to promote your business. This method has proven to be very effective for many businesses.
There are some flaws to it, including inaccuracies with results tracking and nonexistent data sets. It also has higher costs.
Online advertising is another well-served area.
Kobe Digital’s experienced team of Internet marketers has years of experience in structuring and managing lucrative online advertising campaigns. Many businesses have seen their bottom lines improve with smart online advertising.
Request a quote or additional information.
