An agency seeking to increase sales for clients should first make sure that the website is optimized and review the PPC channels. Here’s some information: Mobile websites make up half of all global web traffic. However, research shows that 90% of our time on smartphones is spent on mobile apps. This means that 200 minutes of this time are spent shopping and generating approximately $50 billion in sales. Here’s another:
- Apps are preferred by more than mobile websites for online shopping.
- An increase of 5% in customer retention rates can result in a 25-95% increase in profits. Increasing the number of clients’ app users is an easy way to increase profits.
- 61% Millennials have downloaded retail apps, and 58% said they prefer to shop through apps.
- Apps allow users to view more products than mobile websites. This results in larger baskets.
- Apps convert 3x faster than mobile sites.
- 40% of users have increased their purchases after downloading an eCommerce app. 45.9% of users end up visiting brick-and-mortar stores more often.
Does this mean optimizing the website of the client is irrelevant? No! It does not mean that they can’t use their website to grow their app. This will make their app the best way to prove ROI on their services as an agency. In this article we’ll show you how.
1. Direct website visitors directly to the app
- It is important to make sure that the client’s application is easily found. A web-to-app banner should be displayed on the client’s site so that visitors can see that the app is there. Kumulos tools can help you create web-to-app banners which drive results.
- Social proofing works. Include great reviews if the app has received them.
- To give users an idea of how the app works, take screenshots whenever possible.
- You should ensure that the website includes all relevant icons from the App Store so that users know where to download the app.
- Add an “app” page to your site that provides a deeper dive into the app. Include a strong Call to Action and make it easy for users to link to it.
2. Increase web traffic to the app
It is crucial to understand how customers search for your business and for the app. This will allow you to deliver the best user experience.
Use Google Ads to identify relevant keywords, optimize ad copy and monitor campaigns. This will help you funnel traffic to your app store page. You should see an increase in downloads as you fine-tune your efforts. The app should begin appearing in the top category.
If it is relevant (and it should), make sure that the funnel provides insights into any benefits and features customers can find in your app. Think personalized discounts, multi-buy deals, new product drops, early-bird sales entry, loyalty points, refer a friend schemes, and other such things. Kumulos’ web-to-app banner will highlight these benefits on any landing pages you create for your client.
3. Deep linking is a way to direct users to your app
Deep linking is still a powerful tool for marketers and marketing agencies in Los Angeles to drive users to apps, but they are vastly underused.
Deep links take users directly to an app, not a website. They also often direct them to a specific area within the app. This saves customers and potential customers a lot of time, energy and frustration by simply taking them to an app page that contains the product they are looking to buy, the subscription that they wish to sign up for, or even the product they would like to try.
- Deep links are a great way to boost conversions. They allow you to direct users to the point of sale in-app.
- Because deep linking provides contextual information, it increases retention rates and allows marketing agencies in Miami and teams the ability to provide a personal, relevant experience prior, during, and afterwards.
- Deep links can increase sales. Deep links can increase sales. Users are twice as likely as on mobile to make a purchase.
There is another type of deep link that you need to be aware of: the ‘deferred deep link. Deep linking is a great tool to engage users with the app, but it’s not as effective if a potential customer hasn’t downloaded the app yet. It will lead to a less user-friendly experience if they click on the standard deep links and don’t already have the app installed. Enter Deferred deep links.
The user will be diverted to the App Store page if they click on the deferred deep hyperlink and don’t have the app installed. The user will be directed back to the original link once the app is installed. This reduces friction and increases the chance of a sale.
How to use deep deferred links
- To drive users to the app, add deferred deep hyperlinks to your client’s site and web-to-app banner advertisements.
- To allow users to access the app and complete the goals, send deferred deep hyperlinks via SMS or email.
- Create incentive referral programs by using deferred deep connections across social media.
4. Get web buyers to download the app
If you’re doing everything right, your customers should be able to confirm their purchase when they make it on the website. This is the next chance to get these customers to download the app. How? You can do this by highlighting the benefits that they will enjoy when they download the app. For example, “Next time, save 10% when you shop through our app” or “Sign up for the app and we’ll give you a 15% discount on your next purchase.”
Include a “Top Tip Box” on the purchase confirmation page. You could say, for example, that 83% of customers who purchased this item received 10% off when they used our app” or “Join 80% of our customers who receive personalized offers on similar purchases when they use our app.”
Customers will likely receive a confirmation page along with a purchase email. This gives you the opportunity to send customers a link to the app page or to the appropriate app store, where they can download the app.
Include the App and Play Store icon icons along with the download links/buttons on the confirmation page.
We get it. While funneling customers to your client’s app on mobile is not an easy task, if they have a website (and most businesses do), and if you are using email and SMS campaigns (and you should if you don’t, it’s a great time to start!) You have the foundations to drive a lot more traffic to your mobile app. This will allow you to offer the audience the benefits that you are offering. These strategies will help you generate more app downloads. The rest is up to your imagination!