Spammers bombard businesses with endless emails claiming that guest posts will increase their SEO rankings and boost their business.

Red Search dives deep into guest posts and how they can help you rank on Google.

Let’s first look at the basics of guest blogging.

What is Guest Posting?

Guest posting simply means publishing an article on your website from another authoritative site. Guest posting is important for businesses as it increases brand awareness, drives quality traffic, and earns you a do-follow backlink.

As a primary method for improving keyword rankings on Google, many SEO agencies use guest posting. Although this practice is common, not all SEO agencies do quality guest posting. Most business owners end up with spammy guest posting that does more harm than good.

If your SEO agency performs guest posting as part of link building, they must do it correctly.

Benefits of guest posting

A successful guest posting strategy can bring many benefits to businesses with ambitious SEO growth goals. These include:

1. Earn high-quality, natural backlinks

Google considers the quality and quantity of backlinks to rank your website. Your website will benefit from high SEO rankings that can be maintained for months or years. This will allow you to attract more customers to your products and services.

2. Increase brand awareness and exposure

You can reach their audience by guest posting on other websites and help them spread the word about your business. This reinforces your first impression as first-time visitors will be able to find out about your website from a trusted source.

You should only be guest posting on authoritative websites and writing high-quality, well-written content. You can make a first impression on your customers and get a headstart on their buying journey.

3. Referral traffic to increase

Referral traffic is when users visit your website from another site, without searching for your content via Google.

Google will consider your content valuable if it has high-quality backlinks. Red Search also mentioned that you are more likely to rank at the top of Google’s search engine results pages.

4. Boost Your Brand Authority

Guest posting on other websites can help you build your brand authority. Potential customers will find out more about you and your business by visiting reliable websites.

Be truthful and accurate in your content. Fake claims posted on other websites can damage your credibility and prevent you from guest posting on other sites.

5. Qualify Leads to Shorten Buyer’s Journey

Guest posting allows you to build relationships with customers who are interested in your products and services. Reaching out to niche-related websites can help you build more qualified leads that you can convert into buyers.

A call to action on a well-written guest blog post can help you reach more customers and convert visitors into buyers.

Google Views Guest Posts as Bad.

Google warned not to perform guest posting solely to acquire backlinks. Although your website will not be penalized directly, Google could devalue or ignore the efforts you make to guest post.

Rel=”sponsored” or rel=”nofollow” should be used as tags for backlinks to guest posts. Links that are not properly tagged may be flagged as potentially low-quality links and could be harmful to your site in the long term.

Guest posting is a common industry practice. It is rare to find an agency that will profit from guest posting.

Do You Need to Work with an Agency for Guest Post Link Building?

If done correctly, guest posts for SEO purposes can prove to be very profitable. Many top authority websites in every niche are in dire need of highly credible information and will accept it from industry experts.

It is crucial to work with an SEO agency in Australia if you are a business owner looking to improve your SEO through guest posts or other forms of link-building.