This article will show you how to use Facebook’s automatic rules and explain what they mean.

Although this tool is well-known, not many UA managers make use of it. These rules were described for industry colleagues. We also provided examples of parameters AdQuantum has successfully used.

What is an “automated rule”? Why are they necessary?

According to the help, “automated rules” are a tool that automates the verification of your assets such as ads, campaigns, and ad sets. This is a way to automate traffic purchase and optimization.

This is how the campaign itself looks:

• We launch a campaign.

• We spend X dollars.

• Optimization begins after that: – Turn off placements, GEO, and change bids. Also, turn off / off ads, ad sets, and campaigns. Once the UA manager understands the target metrics, the rules can start to work. Ad sets and ads can be turned on/off once every 30 minutes.

This tool offers obvious benefits:

• Optimize assets and save time

• There is not enough money to spend at night

• Ability to run multiple tests simultaneously and then turn them off during the initial stages

There are however some disadvantages.

• Sometimes Facebook accidentally turns on things it shouldn’t or vice versa. It doesn’t turn off the things it should.

• It takes a lot to create segmented automated guidelines.

There are limits

These are some limitations to remember when creating automated rules.

• A single ad account can allow you to create 250 automated rules. This includes both active and inactive rules.

• Each rule can only have one condition.

• A single rule can only be associated with objects at the same level. You can apply one rule to three campaigns or three ad set campaigns, but not to all three campaigns and all three ad sets. Instead, you should create rules for your campaigns and another for your ad set.

• Ads about politics, social issues, or elections cannot be run by automated rules. These ads should only be edited by people who have verified their identities with Facebook to promote integrity and election integrity.

quantum UA managers manage multiple projects simultaneously, so their attention and time are focused on many advertising accounts at once. This tool is therefore of vital importance.

Facebook Automated Rules Tool Overview

Open the Facebook Ads Manager drop-down menu and choose Automated Rules to open the Rules Settings Section.

A spreadsheet will appear where the rules will be displayed. It contains several columns.

Rule name — The name of the rule.

Apply to — What the rule will apply (campaign or ad-set, or ad)

Action and condition — Description of the rule parameters (what will apply and where).

Rule results — A column that allows you to see the auto-rule logs (go to the Activity tab).

When Rule Running — The frequency of the automatic rule.

Created by — the creator of the automated rules.

Actions – An action that can be performed with a rule. There are four options: run, delete, modify, preview, and change the rule.

To create an automated rule click on the Create Rule button.

The create window will then be displayed. Let’s now discuss custom parameters.

Rules to — Selection of assets (campaigns, ad sets, ads).

Action — Choose from enabling/disabling assets or increasing/decreasing the budget and bid. Also, you can send a notification that the rule has been triggered.

Conditions — Parameters of assets. This setting is only valid if all parameters selected are TRUE.

Time Range — The period in which conditions must be evaluated (today, yesterday, or last 2/3/7/14/28/30/30 days + last 3/3/7… include today’s last 14/30/60/120/180/lifetime days to last 7 days). Last 60/120 /… days to the last 28 days

Conditions — conditions (CPI, ROAS, installs, clicks, impressions, etc.) You cannot select standard events in conditions (subscribe, trial begun), so make sure you add them to other events and are optimized for them.

Attribution Window — This window allows you to track all actions that were taken during a specific period. The default window is used. However, you can change it (none/1/7/28 days view/click).

Schedule — frequency of rule triggering. The default check occurs every 30 minutes. You can choose to have different windows used for checking assets. The time of checking will match the time in your advertising account.

Notification– Notification of the rule is activated. You can receive it by email (optional) or via Facebook notification.

Examples of automated rules

The automated Facebook rules listed below can be used to test hypotheses and for active campaigns. You can conditionally divide them into those that turn assets off and those that turn them back on. Automated rules can be used to create impressions for announcements and mid-core games, or for creating product information.

Rules can be turned off

1. We don’t have the settings and the spending continues, then.

This automated rule can be used to disable an ad that has no settings. This rule is not usually useful but can help you avoid unnecessary expenses.

Spend = 2 installation prices in this instance, as Facebook must temporarily backlash settings that do not go. The ads manager will then show the spent amount.

NB. The Lifetime Time Range must have precisely the same rules as the Fixed Expenses Rule. The first rule won’t work in this instance.

2. Installations and purchases are available, but they come at a high price

We remove ads that do not fit our criteria (installation price in this case).

If the CPA of an ad is too high, it can be disabled.

NB. The same rule should apply to Time Ranges of 3-7 days, including today. Let me now explain.

Sometimes, buying traffic on Facebook can lead to chaos during the training period or even after. This applies especially to actions such as subscriptions, purchases, and anything else the user does after installing. The farther away a user is from completing an event, the more chaotic or unpredictable the purchase will be (until Facebook understands the audience your project requires).

Example:

9 May

Purchases – 10

Cost per Purchase: $34.50

10 May

Purchases – 14

Price per Purchase: $69.11

Your Facebook automated rules will look at the purchase price for today and the past 3 days including today. You can also turn off costly ads to level out the price jumps.

3. Poor creative payback

This rule requires you to know your product metrics. As you can see, ads that gain multiple purchases and don’t show enough payback can be turned off. This rule can also be applied to campaigns.

These are the three categories of shutdown rules. CTR, CPC, and result rate can be used to disable ads. (Optimization for installation optimization is an excellent option. IPM is another great option.

Follow the rules

1. KPI Installation/purchase price started

Facebook now allows users to see advertisements, click on them, and then install the application. However, they cannot open it immediately. This indicates that the user has not yet installed the application. This means that the CPI of an ad was higher at one point than the KPI and then became normal. These ads are not included in the above rule.

Similar situations can occur with your purchases. They may not appear during the day but will appear in the evening. The rule will bring them back to the stream.

2. Today’s installation cost is more expensive than it was in the past 2 days. However, the price of the installation was within KPI.

Because of the constant changes we have discussed, there are times when the CPI increases several times a day. This announcement will be made on Facebook. The announcement will not be made to any installations.

This rule is needed to display this ad the next day. It worked well on previous days.

This rule can be used only once per day, which is a significant difference from the previous one. This rule is also applicable to CPA.

Summary

An automated tool for traffic buying is very useful. You can save time by following the rules and putting off campaigns, ads sets, or ads that are not performing well.