This strategy will allow you to nurture qualified leads, convert them into customers with email marketing, and maximize your return on investment (ROI).
These are nine common mistakes in email marketing that you should avoid
- Don’t ignore the welcome email
- Eliminating subject lines
- Unprofessional design
- Not responding to your call for action (CTA).
- Forgoing personalization
- That sounds too salesy
- Do not use automation software
- It is important to test your email
- You have forgotten to remove it from your email address
Continue reading for more information about these email mistakes and how to avoid them.
#1 Email marketing mistake: Neglecting the welcome email
The Welcome email is our first. Let people know you value them and sign up for your newsletter.
A lot of businesses do not send welcome emails to their subscribers. This can lead to unhappy customers and a negative impression of your business.
Avoid this email marketing mistake by sending a welcoming message.
Make sure you include it in your welcome email.
- Thank you for signing up for your email list.
- Tell them the contents of your email newsletter
- Highlight the services and products you offer
#2 Email marketing error: Don’t cut off subject lines
Next on our list is the subject. This can make a big difference in how subscribers respond to your emails.
First of all, it can make you look lazy. Your subject line could also be cut at the wrong point.
A professionally written subject line makes an email look more professional. It doesn’t make sense grammatically if it is cut from an email.
Your subject lines must not exceed 100 characters to get people to read your emails.
This is a common error in email marketing. Before you send your subscribers an email, make sure you preview it. This will let you see how your message will look on different devices.
The character limit for email platforms and devices is different so your subject lines must be short to avoid being cut.
#3 Email marketing error: Unprofessional design
The most common error in email marketing is neglected the design element. If you want your audience to engage with your email, they must understand it.
If your email design isn’t professional or sloppy, your audience will not engage with your emails.
Avoid this email marketing mistake by using professional designs
Your email design should reflect your business.
#4 Email marketing error: Not calling to action (CTA)
Next is not including a call to action (CTA), in your email. Your CTA guides subscribers to the next step.
CTA button errors aren’t the only ones companies make.
- CTAs that don’t make any sense
- Misplacing CTAs
- Use the wrong color to design your CTA
- CTAs without descriptive text
Avoid this email marketing mistake: Optimize your CTA buttons. Optimize your CTA buttons to avoid making this error.
#5 Email marketing error: Not personalizing
Not using personalization can be a major mistake in email marketing.
Email marketing can be made easier by sending generic emails to subscribers. Many emails are too numerous for your audience to keep up with, so they may skip yours.
An email marketing mistake can cost you thousands of dollars.
Email marketing mistakes can be avoided by personalizing your emails and segmenting your subscribers.
Segment your subscribers based on their interests. For example, if you own a clothing shop, you might have two groups of women interested in activewear and one group interested in business clothes.
Get them to shop for your products by sending them emails. While it may seem like a small detail, it can make a big difference in how they view your company.
#6 Email marketing error: Being too salesy
This error is the most frequent in email marketing. You want to convert prospects into customers when you send them emails. Too salesy emails can lead to more sales.
Email is a great tool to promote your products and services. But, it’s not a good idea to bombard your subscribers with sales pitches. This could irritate them and even lead to their abandonment.
Avoid making this error in email marketing. Pay attention to what you’re saying in your emails.
When creating sales-oriented emails, keep in mind that subscribers are at different stages in the buying cycle. This email shows you what you can do to reach subscribers who are not ready to convert but still want to learn more about your brand.
This email addresses the subscriber’s issue and provides Lush’s solutions. This will help them get closer to conversion.
Emails that are close to conversion might be more persuasive. This email pitches a few products but doesn’t seem too pushy.
When you send emails, it is important to balance information with pitching.
#7 Email marketing error: Avoid using automation software
The most common error in email marketing is not using email technology. Automation can still be a time-saver for companies.
Email marketing should not be something you do if it is too time-consuming or you aren’t interested in sending emails for hours.
Avoid this email marketing mistake. Choose the right automation software for your business. It can be avoided or corrected easily. Email automation software can help save time for your company.
Email marketing doesn’t need to take hours. You can search for the right email software to suit your needs.
#8 Email marketing error: Not testing your emails
The next thing to do is to fail to test your email content.
Don’t make this mistake in email marketing. Make sure to test your emails.
It is important to test emails frequently if you want to avoid making an error in your email marketing. Only test one element while you test.
You can test multiple elements, including
- Subject line
- Text to the pre-header
- Click the CTA button
- Layout, and design
#9 Email marketing error: Not pruning your email list
Not removing your email address from your marketing list is the last thing you should do. Spam emails can be sent to people who haven’t looked at them in a while.
If you are looking to increase your budget, don’t forget about reducing your email list.
How to avoid email marketing mistakes: You must prune your email lists. Go through your subscriber list and remove anyone who hasn’t interacted with your company in a while.
This maintenance task will help you ensure that you only spend money on leads who are interested.
Kobe Digital is a tool that can be used to avoid making these errors in email marketing
Avoiding costly mistakes in email marketing can prove to be costly. We have the expertise and experience to help you design effective email marketing campaigns.
Call or email us today to learn more about email marketing.
