Drip emails capitalize on the human need to be reminded to take action. They will be more likely to act.

It is sometimes more beneficial to speak with someone who knows than to simply read it. Call us today or contact us online to speak with one of our experts. 

How drip email marketing works

Drip email Marketing is something that you have likely experienced even though it was not obvious at the time. 

1. A retailer has been visited. Enter your email address to receive future sales and coupons.
2. Signing up with your email address allows you to “opt-in” for promotions and other messages. Thank you emails may be sent immediately after you sign up.
3. No matter if you buy anything online, you will receive emails each day. These emails are tailored for you, whether you’re a new customer or an existing member.
4. Your curiosity grows as you continue to get emails every week. You return to the site eventually to buy something or read a post.

A drip campaign via email can urge you to take another action: 

1. Go to an online retailer and add items to your virtual shopping basket.
2. Feel cold as soon as you get to the checkout. When you leave the site, you don’t complete any transactions.
3. A reminder will be sent to your email within a few hours or even days. Do you need to buy them?
4. Items are returned to your inbox one week later. You can also get a $5 discount for orders over $30. These alone are enough to make you want to return to the website to buy them.

These drip emails are two examples of how they can easily be used online every day. Business owners can use them to keep their company in front of potential customers and encourage them to convert.

How do I set up drip email marketing campaigns?

While drip campaigns can take a lot of time and effort it is not difficult. 

Set goals

The first step in setting up drip email marketing campaigns is to determine what your prospects want. Would you like them to contact you to inquire about your services? Do they want to take part in a drawing?

Attract subscribers

Now it’s time to identify your audience. Here’s how to get them to sign up.

• Organize a contest.
• Provide valuable, free content like a PDF book.
• Create an email newsletter and add signup forms to your website.
• Only members of your site can opt-in to receive private information

These strategies should be used with a platform that can allow you to segment your subscribers into various lists. Contest participants will likely only need basic information. Subscribers to your newsletter will have access to more detailed information.

Make campaigns

Drip emails are essential for email marketing campaigns. We recommend sending no more than six emails per campaign. You should spread them over between 1-2 months depending on your industry. If you have expensive products, it may take prospects longer to purchase.

Your emails should be simple. Perhaps a thank-you email to sign up.

Analyze your data

Track the number of customers who open your emails as they “drip”. Look at the third email that pulls more than the first and second emails in the drip campaigns.

It may take time to find the right content, timing, and content. However, you can optimize your email drip campaigns to maximize efficiency. This will help you create better campaigns in the future.

Drip Campaigns make life easier

The last word on email drip campaigns. Don’t try to do it manually. Marketing automation is possible if you have an email marketing platform.

Our drip marketing plan can help you choose a platform and create drip campaigns that are customized to your business. To learn more about drip email marketing, contact us.

Our Internet marketers are happy to help you generate revenue through email campaigns.