You have many options for digital marketing strategies to help spread the word about your business. Although SEO, PPC, and social media marketing are very popular, marketers often neglect to mention email, which is one of the most important and effective online marketing channels. Email marketing can be a great tool for any business. It’s cost-effective and allows you to reach customers already interested in your products or services. We will discuss the many benefits of email advertising as well as how to start your email marketing campaigns.
Who would benefit from email marketing?
Email Marketing is a great strategy to use for any business, large or small.
Some marketing strategies are expensive and may not be feasible for small businesses. Email marketing is an affordable option that can be cost-effective for all budgets.
This channel is not less efficient than more costly ones but it’s great for small businesses.
Email marketing is a great tool for any business, no matter its size.
What industries could benefit from email marketing?
Marketers often wonder whether email marketing is the best solution for their industry.
Email marketing is beneficial to all industries.
Email marketing in New York is a great method to reach customers interested in your products or services. You also have a higher chance of conversion than audiences who use other channels.
Email marketing can be a viable option in all industries. It allows you to keep in touch with customers and potential clients.
You must build a subscriber database before you can start email marketing campaigns. Only contact people who have provided their email addresses via social media or contact forms.
Get to know your contacts by contacting them. Expect them to open your emails, click on the links and visit your website.
Email can be used to directly reach people who are interested in your brand. This is unlike other marketing strategies which rely on mass messaging large audiences and hoping that they are interested.
You have the option to monitor the performance of your email marketing campaigns. The results will show the content that resonates most with your audience.
Email marketing has 4 benefits
Email marketing is a tool that can be used by almost any industry and business. Let’s now discuss the benefits and reasons why email marketing should be part of your marketing strategy.
1. Ultra-targeted
Email marketing is different from other forms of advertising such as radio ads and billboards. Email marketing only contacts customers that you already know.
Segmentation is another feature that can enhance your strategy.
You could, for example, segment your email lists based on where you reside so that you only send promotional messages to people who live closest to the sale area.
When you offer a sign-up form for your newsletter, you can ask customers what brands or product categories they are most interested in. To ensure that they only receive emails about these topics, you can ask specialty stores.
2. Cost-efficient
Email marketing can also be very cost-effective.
Email marketing can be one of the most reliable and cost-effective ways to market your business online.
You can make hundreds of dollars by placing an ad for your company in a local newspaper, magazine, or printed brochure.
Email marketing does not incur advertising costs. You don’t have to pay postage.
Select an email marketing platform, and then write the content. You can then send it to your subscribers at no cost, if possible.
Professional copywriting and marketing automation are also options.
3. Trackable
Sometimes it can be difficult to see how users interact and other marketing strategies.
It is impossible to know how many people have seen your billboard while driving. The only way to find out how many people see your billboard on the highway is to count them.
Tracking email marketing is simple so you can see how users interact with your messages.
To track your email marketing campaigns, you can opt into tracking software. This will enable you to track how many people opened your email, clicked through it, and converted.
This is essential information to help you improve your newsletters.
4. High ROI
Email marketing has the greatest advantage: It has an incredible ROI.
Because email marketing is low-cost, it’s easy to achieve a higher ROI than other channels. The average ROI for email marketing campaigns is 3800%. This means your company will earn $38 for every dollar spent.
Email marketing statistics
These are only four benefits of email marketing that can be added to your life. Let’s first look at some incredible statistics before we dive into the details.
- 92% use email every day, while 61% do it daily.
- 90% of emails reach the recipient’s email inbox. This is where they are more likely to convert. Only 2% can see your posts.
- 83% of B2B marketers include email marketing newsletters in content marketing campaigns.
- Email is 40x better than Twitter and Facebook in acquiring customers.
- 72% would prefer to receive email marketing.
- When you send four emails per month, the number of people opening them increases dramatically.
How do you start an email marketing campaign?
All email marketing campaigns must start with the same steps: gathering contact information and building a list.
You can do this in many ways. Signup forms on your website, social media, or your physical storefront. Or you could ask users to enter their email addresses so they receive special offers.
After you have created a contact list, you can start emailing.
Newsletters can be a great way for you to communicate with your subscribers. Newsletters must contain images to keep subscribers interested.
It is a smart idea to send your newsletters. To ensure the best email marketing strategy, you should keep track of the progress.
To find out more, check our free guide for email marketing!
Need help setting up an email marketing campaign?
Are you ready to use email marketing to help your company reach its goals?
Kobe Digital can help.
No matter how small or large your business is, it can help you achieve your goals.
We will get to know your business and help you ensure that your emails reach the most important people. This will improve conversions and increase revenue.
This will let you track who opened your emails and how often. It also gives you valuable insight into how you can improve your email marketing.
