Advertising online is an option that you should consider if you’re looking for a low-cost solution. Advertising online can be difficult because it is not easy to find the right price. We will try to clear up the confusion around advertising online costs.

It can be frustrating at times, but the best answer is “it all depends.” Internet advertising can include PPC, SEO, and content marketing. Each channel has a different price range and model.

In 2020, online advertising was a significant expense for marketers. They spent $378 million. Some small businesses spend very little on marketing, while others spend millions to run multi-channel online advertising campaigns. Most businesses fall somewhere in between these extremes.

Ballpark estimates can be used to help you select the right channels to advertise your business online. We will be discussing the various options available and how much you can expect to pay.

How much does advertising online cost?

Online advertising costs vary depending on many factors such as the platform you advertise on, the services you use, and how large your campaigns are. On average, small-to-medium-sized (SMB) businesses pay $2500 to $12,000 per month or $1000 to $7500 per project for online advertising.

Channel-specific advertising expenses for online advertising

Online advertising has the advantage of allowing your company to decide how much it spends. You have the option to set your budget and test different channels to determine which ones work best for you.

There are many choices, including

1. Advertising via Pay-per-click

Google, Bing, and other search engines allow you to create and run ads that appear alongside or above regular search results. These ads work on a pay-per-click (PPC)system. This means you are charged each time someone clicks on your ad.

To ensure your ads appear, bidding systems are used. This means you’ll have to pay more per click than your competitors. Your industry’s competitiveness can affect the cost per click (or online advertising rate). You could pay as little as one cent or as much as several hundred dollars.

CPC costs average between $1 and $2 per click. The average small-to-medium-sized business (SMB) spends between $9,000 and $10,000 monthly on PPC.

2. Advertising via social media

Social media platforms like Facebook, Twitter, and LinkedIn allow you to create free accounts and interact with customers. This can be extremely effective but you can also make more out of your social media strategy through paid advertising.

Many social media platforms offer online advertising options similar to Google Ads. The average CPC range from $0.38 to Twitter and $0.97 to Facebook. There is also $3.56 for Instagram, $5.26 for LinkedIn, and $3.56 for Facebook.

Prices for professional Social-Media Advertising Management range between $850 and 2750 per Month

Social media advertising costs include advertising on multiple networks, professional hiring, and technology costs. The monthly ad expenditures can range from $200 to $50,000.

3. Search engine optimization (SEO).

SEO is the process of optimizing pages to rank higher in search engine results when relevant keywords are used. Optimized pages will make your site more appealing to visitors and customers.

If you have no previous SEO experience, it is important to hire an agency that has experience in SEO. The monthly cost is typically between $750 and $2,000

4. Email marketing

Email marketing is one of the oldest forms of online marketing. It still offers the best ROI among all online channels. It all depends on the platform used and who is creating it.

Even if you are focusing your email marketing efforts on sending and writing emails, an email platform will likely be required to reach all customers. It will vary depending on how many subscribers you have. The cost could be anywhere from $9 to $1000 per month.

An Internet marketing company can be hired to handle all aspects of your email marketing. An agency will manage your email marketing. This includes creating content, strategy development, and sending out emails.

5. Content marketing

A blog should be a regular feature on your company’s website. This indicates that you are actively involved in content marketing. This strategy is purely about the promotion of and creation of original content to inform readers and reach new customers.

You can save money by creating your content. A professional content agency will save you time and deliver better results. Content marketing services include planning, strategy development, creation, distribution, and tracking of content. For content marketing services, SMBs usually pay between $200-$10,000 per month.

How do you choose the best online advertising channels?

How do you choose which channels are most profitable for your company? How much should each channel cost? All it comes down to your budget, target audience, and how much each channel costs.

If you have an online store, PPC ads that target specific product names may be a good option. B2B software companies are more suited to content marketing.

No matter how successful your online marketing efforts are or how much money they cost, it’s important to think strategically about potential customers and keep them in the forefront of your mind. Focusing your marketing strategies on their location online will result in better results.

Combining several strategies is the best way for businesses to maximize their Internet advertising budget. A digital marketing agency can help you create the right strategy for your company.

Are You Ready to Advertise Online?

It can be hard to decide the right channels and budgets for your company’s online marketing. Kobe Digital can help.

We have years of experience creating multichannel strategies that work.

Contact us by phone or email to discuss your goals and best online advertising strategies.