You can use geofencing to market to your target audience while they shop at your competitor’s online store.
What’s geofencing marketing?
Geofencing also goes by the name geofencing marketing. You can connect with people in one area (such as a shop) via mobile apps or mobile web pages.
What technologies are used to market geofencing?
Geofencing uses multiple technologies, such as Wi-Fi or GPS.
Geofencing marketing can be used in conjunction with 92% of U.S.
Smartphones make it possible to reach new audiences and increase profits. It can be as exact as 1000 square feet.
Please read our mini-guide to learn more about this powerful marketing tool.
What’s the cost of geofencing?
A typical geofencing campaign will cost between $1000 and $30,000. Each month, campaign management services cost between $250 and $1500.
There might be other ad platforms that charge additional fees. Snapchat, for example, charges $5 per 20,000 square feet.
What’s geofencing marketing?
Geofencing marketing may seem complicated, but it can be very simple if your company has an experienced geofencing advertising company with decades of experience.
This is a summary. For a more detailed example, continue reading! ):
- You create geofences for a particular area. To promote the geofence, you also run an advertising campaign.
- Steps in the geofence to be included in your advertising list
- Your company starts to send ads to this user via in-app ads, search ads, or display ads.
This is a detailed example.
You might imagine that you own a fine-dining restaurant, which you also use as a venue to host corporate events like weddings and family reunions.
Geofencing allows you to market to any geographic area by creating a virtual fence. Anybody with a smartphone that enters or exits your perimeter of the fence gets added to your list. Your ads will be available to them for up to 30 days after they leave.
Your fence can be installed almost anywhere.
One could be placed around your company or at the location of your competition. Geofences can be placed at the exact spot of businesses that refer clients, such as a boutique selling bridal gowns or a consulting firm.
Our geofencing advertising services let you target all areas in the U.S.
Geofencing ads may include a promotion, such as a reduced booking rate or an invitation to your location.
Companies have many options to display their ads: search, mobile apps, and display ads.
Geofencing may trigger notifications from apps in some cases.
Geofencing marketing offers the greatest advantage: you can choose when your ads appear.
Kobe Digital is an expert in geofencing services that use addressable Geofencing Services as well as competitor geofencing. Kobe Digital has helped clients generate more than $3B in revenue.
Geofencing marketing is possible at 6 locations
Are geofence marketing options appealing to you? Here are six areas that geofence can be used to market in:
- Your location
- Competitors
- Events and trade fairs
- Households via geofencing
- Colleges
- Streets and stores near
You can target locations other than the six listed, but this list will help identify potential targets and places for your business.
Geofence marketing offers many benefits
Let’s look at geofence marketing. Let’s now look at three benefits of geofence marketing:
1. Loyalty towards your customers will increase
Getting a new customer costs ten times more than keeping an existing one. Geofencing marketing can help you do this without offering discounts or promotions.
They talk about your company’s superiority over its competitors.
Why?
You shared an appropriate and non-spammy promotion offer. They were so impressed with your product that they are likely to refer their friends.
2. Optimize and analyze
Analytics is the core of geofencing marketing. Geofencing gives real-time data to your team.
Some factors you can measure include:
- Impressions and views
- Conversion zone visits
Geofencing allows you to modify and modify your marketing campaigns from anywhere. Maybe you’re targeting the wrong area or time.
3. Improve user engagement
Using the data you’ve gathered, you can optimize your campaigns to increase user engagement. This includes determining the best calls-to-action and the most effective copy for your market.
Offer a $50 coupon instead of a free sample for people who request a quote for a group booking.
Next, analyze the response rate of the geofencing ads and the leads generated.
The new data you have will help you refine your ads and increase your engagement with your target audience.
Geofencing marketing tips
How can geofencing be used to your advantage?
These strategies are for geofencing options.
1. The right size Geofences should exist
Geofencing is something that companies can get too excited about. Customers are unlikely to travel from 30 minutes away to visit your store.
You should make small, compact perimeters.
The goal of geofencing advertising is that the target area or fenced-in area must be within walking distance from your store for at most four to five minutes. In some cases, you may be able to increase this distance to a 4 or 5-minute drive.
Users should be able to quickly visit your website.
In some cases, your company may not have to worry about conversion zones. An ecommerce store might attend an exhibition and target it using geofencing marketing.
The company’s goal is for users to visit their website, and not go to a physical place.
2. Research your target audience
Geofencing marketing is about knowing your target audience.
Target your audience by understanding their needs and wants. Use the data you already have to identify your target audience.
Customers can interact with you if they are active on social media. You can find out what customers have to say about your business, products, and services.
3. Make your ad actionable
Which is more actionable? Buy an Entree, Get One Free Today! Or “Come to our Dinner Special!” “
It is important to ensure that your ads aren’t self-serving and spammy. Encourage users to try the product before you tell them to buy it.
4. Regularly review your data
A regular data review is an excellent way to maximize the success of your geofencing campaigns. If analytics is new for you, you can always consult a geofencing firm.
5. You should use all your targeting techniques.
Geofencing marketing is compatible with other marketing strategies such as
- Context targeting: This option allows you to display an ad that’s relevant to the content on the page. An example of this is an ad placed next to a local news article.
- Content targeting. This tool targets keywords in search results and their intent. Your content would discuss your options and private dining spaces.
- Retargeting allows you to advertise to users who have viewed your product on your website. This could happen after they have visited your storefront.
- Dayparting is a targeted technique that targets users at certain times during the day. This is also called ad scheduling. You might limit your promotions to Monday through Thursday if you know your target audience is active throughout the week.
Geofencing, like other digital marketing tools, will complement and support any digital marketing strategy.
Who uses Geofencing in Marketing?
Geofencing marketing can be used by all kinds of companies.
Many companies including History Channel and Taco Bell have used geofencing to their advantage.
How to create a geofencing strategy for marketing.
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