TikTok is the fastest-growing social network. TikTok has recently eclipsed YouTube in average Android device usage.

TikTok is an exciting opportunity for digital marketing professionals. Many of the best social media practices that marketers have learned don’t apply to TikTok.

While each may have similar interfaces–short-form video, sound-on, customized discoverability–it’s important to understand that to truly succeed you need to build different strategies for Instagram and TikTok. These tips will help you create an effective approach to growing brand awareness on each channel.

What’s TikTok Marketing?

As we’ve discussed, TikTok is growing rapidly in the social media space. These activities all aim to increase brand awareness.

TikTok: Who uses it?

TikTok is unique because it is used by a broad range of generations. It has more than 1 billion monthly active users.

Why should brands use TikTok?

While it can seem daunting to join another social media channel for a brand as a Facebook brand, TikTok is not leaving any time soon. The fast-paced, entertainment-focused content that comes from TikTok is redefining what users want to see from brands. TikTok allows brands to show a new side of themselves, beyond what they post on Instagram. TikTok gave this brand a fresh image. Let’s start by opening a bank account for our business. 

TikTok for Business

Setting up your TikTok account was the easiest. Click on the menu option in the upper right-hand corner of your profile. Next click on “Manage Account” then “Account Control”. You can now switch to a bank account for your business. This will allow you to create the perfect marketing strategy.

A simple TikTok marketing strategy to help brands

What can brands do to leverage TikTok?

1. Discover Your Purpose and excel at Branded Content

Think about why you are using these channels. People want to be inspired, educated, and funny.

Show your audience how hard work goes into building your brand. Let the world know what it’s like to be a part of your brand through employees or influencers.

Video footage from campaign shoots, videos featuring influencers unboxing products, employees having fun at their jobs, lip-syncing to relatable sounds, and footage of campaign shots are the best content. TikTok is a place for lighthearted entertainment and fun.

2. TikTok Influencers: Build loyal partnerships

Influencer marketing is now a creator-driven space. Consumers want content on TikTok that entertains and educates. You will need to work with creators who can help you communicate your brand’s message in meaningful ways. This includes your Instagram feed, Stories, and Instagram reels.

Segment your content as you would any other channel to identify which creators are driving the most results for your brand.

3. Get the Latest TikTok Trends

Learn How to Make Your Content Viral on TikTok And Instagram. Take a look at the first ten videos on each platform. Pay attention to consistency between hashtags, sounds, and transitions. 

There are many ways for your brand to grow its reach. Get creative with how you include your brand in TikTok trends.

4. Get the details of short-form video engagement

TikTok makes it easy to quickly scroll from one video to another with just a few clicks. You have a short window of opportunity to impress your viewers.

There will be an overlap between your Instagram and TikTok Instagram accounts. The team understands that people will be more drawn to visuals and recipes on Reels rather than their personalities on TikTok.

To increase your followers and engagement on Instagram and TikTok, you need to post something slightly different each time.

5. Reels, TikTok Analytics Speak Volumes

It is important to create content that stands out. It’s not the only goal. Reels Insights will show you the performance of your video. This gives brands access to all metrics they need to make a video that resonates.

This same approach can also be used for planning your marketing strategy. You can view your TikTok analytics by paying attention to the posts with the highest reach, video views, or shares.

Look for commonalities between top-performing posts within each app to help you plan how you will continue curating visually appealing and high-performing feeds.

6. Create entertaining video content to entertain your audience

Short-form video is all about having fun. 74% of Gen Z and 72% of Gen Z said they want to see more humorous short-form videos.

7. Utilize TikTok Advertising

TikTok advertising can be a powerful way for brands to optimize their TikTok marketing strategy.

A campaign can be created by setting a budget, choosing placements, and selecting the right audience. 

What’s next at TikTok?

TikTok is a growing trend that will continue to grow in popularity. Social entertainment and short-form video are the key focus of future marketing campaigns.

Brands need to start planning and using TikTok’s long-term strategy.

With your Reels and TikTok strategies, you can be successful. Kobe Digital’s TikTok Market Market Playbook provides a complete guide for getting started with TikTok.

FAQs on TikTok & Reels Marketing Strategy

How long should a TikTok Clip be?

TikTok videos can be between 1 and 3 minutes long, but should not exceed 10 to 15 seconds to ensure maximum performance. 

How frequently should I post to TikTok?

TikTok recommends that you post at least three times per day. This is the same as what you do on other social media platforms. If you post less often than that, your brand won’t be found in TikTok’s algorithm. Some followers might find posting five times per week to be too frequent. TikTok ads may help you reach more people.

Which hashtags are best to use on TikTok?

TikTok recommends 2-3 hashtags for your posts. You won’t have a better chance of reaching the For You Page if you use #fyp.

What aspect should TikTok videos be formatted?

TikTok videos should be 9:16 in length and have a full-screen vertical 1920×1080 crop. When editing video, it is best to use native aspect ratios.