TikTok, a popular social media video app, has been used over 1 billion times worldwide. TikTok’s simple content creation and quick-learning algorithm to suggest feeds has made it a favorite. TikTok’s rapid growth is the inspiration for TikTok marketing.

What’s TikTok? Users can create, share and consume small-sized videos on social media.

TikTok has a low entry barrier that sets it apart from Instagram’s professionally designed images and YouTube’s professional look. 

You should also start or continue your video advertising. Because not all small businesses are on TikTok yet, it’s more affordable and competitive than most.

You have the chance to increase impressions, engagement, and revenue by using one of the most widely used mobile apps in the world.

This blog will show you how to use TikTok to maximize your potential. This blog will help you maximize your content, connections, and profile on TikTok.

Marketing With TikTok 101: Demographics

Let’s get to know the most viewed demographics of TikTok before we discuss how TikTok could be used for business.

Gen Z, and the Millennials

26 percent of TikTok users are between 25-44 years old. The millennial generation is well-known for its growing purchasing power.

With 60 percent of the population, Generation Z (or Gen Z), is the largest audience on TikTok. Brands who use TikTok ads will find it surprising that Gen Z-ers have high levels of ad recall 

Other

TikTok data shows that 60% of users are women and 40% are men. Another third use TikTok for just 1/3 of the month. 

TikTok: How to Use it for Business

Now is the time to open a TikTok business account. No matter how big your company is, you can set it up.

These steps are required to create a TikTok Account:

1. You can download the app from the App Store or Google Play.

2 To make sure you get the best of both worlds, sign up using an individual email address. Another option is to use Single Sign-On (SSO), which can be used for your company’s Facebook or Twitter.

Enter your preferred username and select your interests to get better feed recommendations. You can follow TikTok trends and accounts using the Discover tool.

4. After you have an understanding of the area, you will be able to move to a TikTok Business Account. Tap Manage Account.

5 Once you have switched, your TikTok profile type will be available.

Next, optimize and edit your profile. Next, edit and optimize your profile.

Optimization can be both a long-term or a mid-term project. TikTok can help you increase your profile.

Four ways to promote your TikTok profile

Even if you’re a big brand or a small business TikTok user, you must think like your target audience. This algorithm “learns from the user’s actions and behavior to present interest-based content.

Tear says you can also make TikTok ads while still achieving the following goals.

Build strong relationships with your customers 

* Provide insight into your industry 

* Be the leader in your industry

These four ways can you promote TikTok’s business profile or mid-sized/big company:

1. Join Hashtag Challenges

TikTok isn’t complete without hashtag challenges.

Don’t miss the chance to share your videos with the world 

A hashtag challenge uses specific sounds. All users who follow the hashtag challenge will be able to see it.

Success story:

A social media agency recommended that Mucinex use the hashtag challenge to promote their brand of flu and cold medicine. This TikTok advertisement solution generated #BeatTheZombieFunk among Gen Z audiences and drove 60.4 percent in ad recall.

2. Make Trending Videos

Are you a small-business owner or niche person who has a TikTok account? If so, it’s a great way to get inspired by the TikTok trend. You should research relevant hashtags so that you can post frequently.

While amateur videos on social media are quite common, experts in social marketing recommend that you buy a microphone. Poor audio can make it difficult for potential followers to enjoy the app.

TikTok’s interest-based feed recommendation allows you to reach your target audience with plenty of chances. Kobe Digital’s Tear says that TikTok users and clients who use it have a high degree of confidence that the content they share will be seen by people interested in their topic or industry.

3. Tap Into TikTok Influencer Marketing

Your brand may have been managed by a social media agency before. This involves reaching out to top content creators to find them.

Your TikTok marketing strategy for influencers will be based on your goals and the TikTok services that your TikTok company is most interested in.

4. TikTok Advertising Maximization

TikTok advertising must be used for marketing on TikTok. Branded solutions can also be used to improve results via the social media app.

TopView: Full-screen videos of up to 60 seconds that offer premium placement 

Brand Takeover: Full-screen static or dynamic visuals 

* In-Feed ads are videos that appear in For You Feed. These videos can be up to 60 seconds long. These videos receive engagement like comments and likes. 

* Branded Hashtag Contest – All are welcome to create UGC with brand-specific hashtags. This will increase engagement by an average of 8.5 percent 

Branded effects: Individuals can create customized effects, such as stickers and filters, to enhance their visual content.

Besides choosing the right format for your TikTok ads, consider how a social media agency can assist you with strategy execution. This includes setting goals and budgets as well as campaign monitoring and management.

TikTok: Video Marketing Mistakes to Avoid

We’ve seen companies make mistakes using social media platforms and we’ve helped them correct them. 

Not creating vertical videos

Vertical videos have been so popular that rivals Snapchat, Instagram, and Snapchat are now paying attention. Landscape videos can be acceptable but TikTok’s mobile users first will need to adapt.

The Call to Action, (CTA), has been left out

This is an error that you should avoid in your TikTok ads in 2021. It’s important that CTAs are clear, concise, and focused.

Marketing for small businesses with TikTok

If you are a small to medium-sized company, you may encounter the following issues on TikTok:

Expanding Your Reach and Following Others

Optimize your posts to increase brand awareness and grow your followers.

These restrictions were placed by TikTok to prevent bad actors from exploiting TikTok’s system. A partnership with a social media marketing agency will be necessary.

Maximizing Short-Form Videos     

Social media marketers must be flexible. You don’t have to make your content longer than the time allowed.

TikTok has announced that it will increase the video length to as much as three minutes in June 2021. This social media video app moves into YouTube-like territory.

If you’re considering hiring a TikTok agency to develop your strategy, you should first look at their capabilities in this area. 

That’s it!

This guide will demonstrate that TikTok is not just a platform you need to watch in 2021. When looking to improve your social media marketing results, this should be a top priority.

If you’re interested in marketing TikTok, you may have already downloaded TikTok. You can build brand awareness and engage your target audience.

Kobe Digital can help you. We understand your situation. You can reach your business goals by investing in TikTok advertising and marketing.

We are excited to help you build a strong brand using TikTok. Let’s talk about how we can customize our TikTok marketing services to meet your marketing needs.