It is important to monitor key metrics to assess the success of your Google Ads campaigns. It was hard to see where your ad had been in the past. Google now provides new metrics to help you track the success and failure of your ads.

This page will explain the new Google Ads position metrics you can monitor for your campaign and how monitoring them will help your company. 

Let’s get started!

Google Ads: How to understand Google Ads

To place an ad in Google Ads campaigns, you must bid The following five main factors will determine your rank: 

• Bid Amount
• Ad Quality
• Thresholds for Ad rank
• Search context
• Expected Impact of an Ad

These are all the factors Google considers when ranking an ad. When you are granted an ad spot, you will receive a number.

The number 1 will be given to top-performing ads. This is also known as your average position. 

Google’s Ad Position Numbers are important to understand. The first ad might be at the top.

Having the number 2 position does not guarantee you will appear in the top search results. 

It can be difficult to identify where your ads are. 

You won’t know where your ads are placed if you can’t evaluate its impact. 

Google’s new metrics give you a better picture of the campaign’s performance.

Google’s new metrics

Google released eight new metrics to help businesses understand their campaigns better. These impression-based metrics can be accessed through your Google Ads campaign.

• Percentage (absolute top): This is the percentage of impressions an advertisement receives over the organic search results. It calculates how many people see your ad in the top search results, not just the clicks.

• Percentage (top) of impression: This is the percentage that your ad gets at every position above the organic results. 

• Search impression share: This is the impression share (IS) that measures how many people have seen your ad relative to those who could. 

• Search: This refers to the impressions that you receive in the top position (can be any of the top advertising positions), compared with impressions from advertisements.

You can also use new metrics to understand why your campaign isn’t performing as well: 

• Search top Is (budget): This measure measures how many top impressions have been missed because of budget constraints. You can use this metric to see what would happen if you increase your budget.

• Search lost the top IS (rank), which is the number of impressions that were missed in any top-ranking spot because of Ad Rank. This helps you understand how your ads perform at certain positions.

• Find the absolute top IS (budget) that was lost. This number will tell you how many absolute top impressions (first) were missed because of budget constraints.

• Search lost absolute TOP IS rank: This allows you to see how many impressions have been lost due to AdRank. 

These metrics can be used by your business to monitor your campaign. You can track how your ad performs according to its true position.

These metrics can help you grow your business.

These metrics might make you wonder about the potential impact they could have on your business. 

1. Get better insight into your campaign

These metrics can help you understand the performance and impact of your campaign. 

Pay-per-click (PPC)ads are a large part of impressions. Understanding how impressions affect how many people see and click on your ads can help you optimize your campaign. 

2. See how well your ads perform on mobile

These metrics allow you to track how your ads perform on mobile devices. Mobile users account for 52% of all PPC clicks.

The fact that 46% cannot tell the difference between PPC ads and organic search results is a strong indicator of this. Mobile users are more likely to click on the ads to find the most relevant results.

Mobile users will be able better monitor the position of your ads.

3. Your ads can be improved

Better metrics will give you more insight into your campaign. 

These metrics will enable you to view the performance of your ads in different positions. You can use this information to help you understand how to make your campaign more successful.

You can update your ad copy to make it more relevant. This is an indicator of your overall ad position. You can achieve this by writing more relevant copy.

These metrics allow you to accurately measure your campaign so you can get more leads and achieve better results with Google Ads.

Kobe Digital is a top PPC expert   

PPC is a great way for your business to increase leads. This will let you see the performance of your ad. Kobe Digital has years of experience running PPC campaigns that produce results.

We offer full-service digital marketing and specialize in custom PPC campaigns. Working with us will create a dedicated team that will deliver results for your company.

Kobe Digital can help you make a successful PPC campaign. 

Start today

To get started monitoring your Google Ad metrics to create a better campaign, contact us online. Call us today to speak with a strategist.

We want to help your company reach new heights!