Google Ads is a popular platform for pay-per-click (PPC) advertising. It is used by millions. Google Ads can be a powerful tool for reaching potential customers who are actively searching for companies to buy from. It is also very well managed.

Many agencies offer PPC campaign management services. It can be hard to find the right agency. “

What does this mean? These terms are good indicators of agency competence. We’ll discuss how agencies can attain certification.

What does “Ads Certified” mean?

Google Partners is an online program that allows digital marketing professionals, advertising agencies, and other consultants to sign up. They have direct access to Google for training programs, information, and other resources.

To become certified in Google Ads or Google Analytics, employees must pass at least two certification exams. They can choose between Search Advertising Fundamentals and Search Advertising and Display Advertising.

The area of expertise of an individual will determine which exam they take. To increase their knowledge of Google Ads and PPC, many people opt to take all three.

Passing scores are valid for up to 12 months. Each person must pass the Google Ads Fundamentals exam to maintain certification.

A company can be granted “Partner status by Google” if its employees maintain their certifications. 

It’s easy to create a company profile. However, it is important to keep track of your account activity to meet the spending requirement. Google Ads is a complex topic that requires a deep understanding.

This combination with Google Ads Certified employees will make sure you are proficient in PPC.

What does Google Ads certification mean?

To be eligible for a Google Ads certificate, an individual must have passed 2 Google Ads exams within the past 12 months. 

Instead, the Google Ads Certification Program makes sure that those who have earned their certification are up-to-date on PPC changes. You can be sure that someone who has been certified by Google Ads is the best.

Google Ads certification proves that you have a deep understanding of advertising with Google. It is a guarantee that anyone who passes the exam knows what they are doing.

Additional advantages of working with a Google Ads-certified PPC manager

When you work with a Google Ads-certified manager or agency, you’ll be able to enjoy the following advantages:

Industry leaders launch campaigns

Google Partner agencies can access special events and industry research. They can also receive product updates and become part of the Google Partners Community.

Your agency will manage your campaigns so you can be sure that your advertising strategy is up-to-date with industry trends.

Google has evaluated best practices

Google regularly evaluates the client campaigns of Google Partner agencies to verify their status. This includes client retention, frequency and type of changes, and how well you use clients’ budgets.

When you partner with a Google Partner agency, your campaigns will be evaluated by Google professionals as well as certified PPC pros. You can trust them with PPC.

Are you interested in working with a Google Ads-certified PPC agency?

Search no further if you’re looking for a Google Ads-certified agency to manage your PPC campaigns. 

For more information, please contact us. Kobe Digital is happy to answer any questions you may have about PPC campaign administration and how Kobe Digital could help.