PPC advertising is the best way to digitally market. This allows you quickly to generate conversions.

A search engine is the foundation of 93% of online experiences. Google is the most popular search engine. 93% of online experiences start with a search engine. What is Google Ads? How do you launch a PPC campaign using it?

We’ll answer all your questions below. Give us a call or email to get started.

Google Ads: How to Use It

Google Ads is a tool that can launch and manage paid advertisements on Google. What are the steps to get started with your first Google Ads campaign? 

This tutorial will show you how to create an advertisement campaign. Read on for an overview of Google Ads.

Register for an account

It may seem obvious that setting up an account is the first step to using Google Ads. Click “Start Now” on the Google Ads homepage. You will be asked a few questions about your business and provide billing information.

Google Ads accounts are created with either an existing email address or a new account specifically designed for PPC management.

Keyword research

The first step in launching a Google Ads campaign is to create a list of keywords. These are the search terms you want to target. Your ads shouldn’t appear in searches for products unrelated to the backpack you’re advertising.

• Heavy-duty backpack
• Tactical backpack
• Durable backpack

Keyword research is important. You should not just randomly write down keywords.

Set your bids

After you have created a list with keywords you wish to target, you can bid on each keyword. Budget is important when bidding for keywords.

It’s not a good idea to pay more than you can afford. This is determined by both the quality score and the bid amount. This information is used by Google to assess the quality of an ad campaign.

You only pay people who click your ads

Designing your ads

Once you’ve determined where your ads are located, it’s time to create them. Each ad consists of two components: the search result blurb and the landing page.

Google refers to them as a title or a headline. These should contain the target keyword and describe specifically what you are advertising.

To add more information to your meta description, you can use extensions.

Landing pages are pages to which search results blurb link. It is important to keep things simple. Don’t use pages that aren’t in use on your site. Instead, create landing pages.

Avoid cramming your landing pages full of unnecessary content. Do not clutter your landing pages with unnecessary content.

Targeting refinement

Targeting your ads beyond keywords is important when advertising on Google. 

You can do this by using negative keywords. These are keywords for which Google is not showing you ads. 

Targeting can be fine-tuned by creating targeted audiences. This can be used to target Pennsylvanian women over 40.

Targeting settings are a way to cut advertising costs and ensure your ads reach the right audiences.

Monitor your results

After your campaign has been launched, you can use Google Ads to continue using it. Monitor the campaign’s performance once it’s launched and make adjustments if necessary.

Google Ads lets you view metrics related to your campaigns’ performance, such as click-through rate (CTR), and conversion rates.

For high-performing ads, you might consider using a larger percentage of your budget. Pay-per-click advertising is not a one-size fits all strategy.

Kobe Digital can boost your Google Ads campaign

While you don’t have to be a marketing expert to advertise on Google, it’s a good idea to have one. We can optimize your campaigns for each step. We will keep you updated on everything that we do.