Facebook is responsible for 52% of all user purchase decisions. You can market to leads via your business profile. However, you also have the option to create ads for your Facebook audience.

Facebook Ads Management allows you to create and run compelling ads that encourage your audience to become customers.

This page will discuss Facebook Ads Manager and how to use it. We’ll also give you four tips for managing your Facebook advertising campaigns.

74% of consumers use social media to make a purchase decision

How to manage Facebook ads: What’s Facebook Ads Manager?

The Facebook Ads Manager is an essential component to running your ads. The Ads Manager is your starting point for running ads on Facebook, Instagram, and Messenger.

You can create and manage ads, as well as schedule them. You can track the performance of your campaigns so you can make improvements.

Facebook ads management has the best feature that makes it simple for anyone to manage a social media campaign. Facebook offers the tools and resources you need to create an ad campaign that is tailored to your level of skill, regardless of whether you are a veteran marketing professional or a novice.

Let’s now talk about Facebook ads managers.

How to use Facebook Ads Manager

Let’s take a look at how you can get started with Facebook Ads Management.

Your campaign is ready

Your campaign is the first step in Facebook ad management.

Before we get into creating an advertisement, it is important to know that Facebook has two ways of creating ads.

• Guided creation: This option allows you to follow a wizard through each step of creating your ad. This option is ideal for those who aren’t familiar with creating ad campaigns or Facebook’s Ads Manager.

• Quick creation: You can quickly set up your campaign and ad set as well as ad elements. This option is for advanced marketers and experienced marketers who are familiar with Facebook or have previously created ads on other platforms.

Let’s now look at the two options available for creating ads.

1. Choose your objective: This is what you are trying to achieve with your campaign. Your objectives can include increasing traffic, increasing leads, converting customers, and many other things. Your campaign goals should align with your objectives.
2. Choose your target audience. This is the group of people who are most interested in your products and services. Facebook audiences let you be very precise with your targeting. You can set custom parameters to reach the right people and target the right people.
3. Upload your ad creativity: Facebook allows you to create many types of ads, including photos, videos, and carousel advertisements. These visuals are usually photos or videos that you will upload to your Facebook Ads Manager Account.
4. Your ad copy should be written. Once your creative has been uploaded, you can add the text to your ad. Your ad copy should contain relevant information that tells users about your product or services.
5. Your bid amount: Once you’ve set up your ad, you will set your bid amount. Your budget and the placement of your ad will determine how much you bid.
6. Finalize your ad details. This includes reviewing the ad to verify that it contains all necessary information, such as copy, placement, and bid details.

These steps will guide you through the process of setting up your Facebook ad.

Monitor your campaign

After your campaign is launched, you can begin monitoring the performance of your ad. You can view different aspects of your campaign, such as your:

• Budget
• Audience
• Placement
• Creativity

You can view real-time reports to monitor the performance of your ads while you review your campaign. Monitor your campaign to identify trends and areas for improvement.

Your campaign will be a waste of your time if you don’t monitor it. You can monitor your campaigns and identify areas that need attention to increase their success.

Monitor your ads to ensure you have the best ad campaign.

5 Facebook ad management tips

These are our top four tips to help you get started with Facebook ads.

1. Hire a professional

Facebook advertising requires time and effort to create and monitor effective campaigns. Facebook advertising management services might be a good option if you are busy with your business.

You can trust experts to manage your Facebook ads when you use their management services. Professionals are valuable because they have the expertise to make social campaigns work.

You don’t have to worry about managing and running your Facebook ads. Instead, you can focus on managing leads from your campaign and turning them into conversions for your business.

Partnering with the right social marketing company will allow you to manage many successful campaigns.

2. To convert, run retargeted ads

Facebook ads can be used to reach new leads. You have the opportunity to retarget people who are familiar with your brand but have not converted yet.

Retargeted ads have a higher conversion ratio and lower cost per view because they target people who are already interested in your brand. This allows you to bring these leads back into your business and convert them.

You can trust experts to manage your Facebook ads when you use their management services. Professionals are valuable because they have the expertise to make social campaigns work.

You don’t have to worry about managing and running your Facebook ads. Instead, you can focus on managing leads from your campaign and turning them into conversions for your business.

Partnering with the right social marketing company will allow you to manage many successful campaigns.

3. To convert, run retargeted advertisements

Facebook ads can be used to reach new leads. You have the opportunity to retarget people who are familiar with your brand but have not converted yet.

Retargeted ads have a higher conversion ratio and lower cost per view because they target people who are already interested in your brand. This allows you to bring these leads back into your business and convert them.

Facebook has a feature called “Custom Audiences” that allows you to retarget leads. To market to these leads and keep your business top-of-mind, you can place all of them into custom audiences. You can track the information of your leads using the Facebook Pixel and group them into Custom Audiences.

You can create custom audiences based on many factors:

• Customer file
• Traffic to websites
• Offline activities
• Engagement
• App activity
• More

These custom audiences allow you to deliver retargeted Facebook ads that resonate with the content they have viewed before. To engage these leads, you can show them product ads or generic brand-based ads. This is a great opportunity to convert these leads into customers for your business.

4. Mobile-first advertising content is the focus

Your mobile audience is a key consideration when you run Facebook ads. 96% of users use tablets and smartphones to access Facebook. You must create mobile-friendly ad content.

Mobile-friendly ads should be your priority. It is much easier to scale an ad from mobile to desktop than vice versa.

It is important to consider the logistics of creating a mobile-friendly ad. Mobile users might scroll through their newsfeeds faster on mobile. However, if you add a video to your advertisement, it will grab their attention and make them stop scrolling.

You can create better ads by focusing on mobile users. This will get more leads to your content.

5. Attention to ad fatigue

You must be aware of how often people view your ads when you run multiple advertising campaigns. Ad repetition can lead to fatigue.

Ad fatigue is when your audience becomes tired of seeing the same ads from your company, and will often ignore them. This makes your audience less responsive and can lead to wasted money trying to get them to interact with your ads.

They may have a negative impression of your business if you don’t change the messaging or ad copy.

You can monitor the performance of your campaigns to combat ad fatigue. These key ad metrics are worth your attention:

• Cost
• Relevance
• Frequency
•  CPM (cost per 1,000) and CPC

These four metrics will allow you to identify which ads are performing less well.

If you notice that people are not engaging with your ads, it will result in a high-frequency score and, usually, a lower relevancy score. You’ll notice an increase in CPM and CPC.

You can correct this problem if you are noticing a pattern in your metrics. To engage your audience in new ways, you can modify your ad copy. Your business may still be relevant to them. However, your ad copy is not compelling them to take action.

Facebook Ads management is incomplete without monitoring ad fatigue. This helps you make sure that your budget is being used effectively and gets leads to your ads.

Kobe Digital can help with Facebook Ads Management

Facebook Ads offer a great opportunity to reach new leads and get them interested in your business. Facebook Ads Manager allows you to create engaging ads that generate engagement and increase conversions.

Kobe Digital has over a decade of experience in creating Facebook ads that are effective.

We are a digital marketing company offering Facebook Ads management.