Three Effective Strategies to Get Leads from Facebook
Facebook’s marketing value is now undisputed. It is a great tool for keeping in touch with customers and sharing news. It can be used to generate new leads if you have the right strategy.
Many organizations view Facebook as a channel that keeps current customers happy.
Many people only begin following businesses after making a purchase or having other interactions. Facebook has many tools that can be used to bring people into the mix before the sale. Many of these tools can yield better results than other marketing channels.
This page will explain why Facebook is such a powerful tool for lead generation. It also contains some tips to help you get the most from your strategy. You can contact us at or 310-734-4030 to speak with a specialist in social media.
Why should Facebook be part of your lead generation strategy
Reach is the best reason to use Facebook for lead generation. It’s the most popular social media platform worldwide. As of today, there are more than 1.4 million active users every day. At least some of these are likely to become customers.
Although not all users will be interested in your products or services, the right marketing strategy can reach them. How can you reach them?
There are many ways to do this. Facebook’s versatility as a marketing tool allows you to use a variety of strategies. These include content marketing, paid advertising, and engagement. You can allow users to choose how they interact with your company. These activities will help you determine which strategies are most effective.
The potential for success is high if the interaction involves sharing your messages. You can reach people who already follow you by sharing a coupon, blog, or other content. It increases the exposure of a post if a few people share it.
Your audience grows every time you share your content, and so do your potential leads.
How do you generate leads through Facebook?
Digital lead generation needs two things: compelling content to drive action and technology to measure its effectiveness. Facebook is a great channel for lead generation because it offers both.
Here are some ways to get started.
1. Your brand identity should be aligned with your page
Facebook hosts more than 65,000,000 small business pages and all of them are competing for customers’ attention. Which page is more interesting? One that has only a few photos and a lot of copy, or one with lots of photos and news?
Easy decision. A page that attracts attention and encourages people to keep in touch is essential if your Facebook strategy will succeed.
Begin by entering basic information such as your location and contact information. Next, upload a few photos of the workspace and your products.
Once you have done this, it’s important to keep your Facebook page updated with news and updates. This will let your followers know about your business. This is where photos and videos play an important role. Your page will be more popular if you have photos and videos.
These efforts will help build your brand as a great place to work and a company with unique values. You’ll be able to connect with potential customers by highlighting internal events and showing a more human side to your business.
2. Take a look at paid advertising options
Facebook has many advertising options. Advertising campaigns can make your business stand out among your competitors. The built-in analytics tools allow you to easily measure the success of your lead generation efforts.
Facebook’s advertising platform gives you all the tools to create and manage efficient ads that accomplish many goals. These include growing your social presence, sending traffic to your site, or generating conversions.
Choose a goal and create copy and content to help you reach it. Target your audience by location, demographics, interests, or any combination of these. Next, create bids that fit your marketing budget.
You can monitor your campaign’s progress with Facebook’s built-in analytics once it’s launched. This will give you insight into how your campaign performed and provide you with feedback on how to improve it.
3. Promote your content
You can send your followers to the free content if you don’t know what to promote in your ads. Content not only helps you get new customers but also allows you to show your expertise and increase your brand’s authority.
Advertise (or Facebook dark post) to promote your most recent blog post and article. Target your customers. Your advice can help people who are interested in the topic.
If you owned a dental practice, and you wanted to attract more leads, you could post a blog that compares at-home and professional teeth whitening. This would help you attract people interested in whitening their teeth.
You can “gate” your content to generate leads by asking visitors for their names and email to be able to download it. You can invite people to sign up for your email newsletter or to download downloadable content if you don’t have it.
They will allow you to contact them to get more information about your business in return for your insight. This is certainly worth the effort to create a free PDF.
Do you want to generate leads using Facebook?
Engaging with your audience is one of the best ways to generate leads. Facebook is a great platform to do this. These strategies will help you get started using Facebook to reach potential customers, and then move them through your sales funnel.
Kobe Digital is the best place to get started generating leads through the largest social network in existence. Call us today for a consultation about your social media marketing strategy with one of our strategists.
