This is a chance for businesses to stand out from the crowd and be heard by customers. What does this all mean for your company? How do you make a sales video that is successful? It is important to understand how to frame your story before you begin shooting. Below are some tips to help you do that.

The future of sales is video sales. It is your responsibility as a sales leader to teach your sellers how to use video tools to their advantage.

We all know that people are more inclined to buy from people they trust. This is why personalized video messaging can be so effective in generating sales.

This blog post will show you how to create a sales video that converts well and generates revenue.

A personal message is the first step to creating a video that will be successful. This means you must spend time getting to know your customers and understanding their needs.

You can tailor your sales pitch to suit their needs once you have a clear understanding.

Being yourself is an important aspect of creating a sales video that sells. People are attracted to authenticity so let your personality shine!

Video production shouldn’t be overwhelming. Instead of trying to get as much information into your sales video, try to make it relatable and friendlier.

The third step involves creating a story that connects to your customer.

Your video shouldn’t be about you or your product. It should focus on your customer and what they can gain from your product. Here’s where storytelling comes in!

Now it’s time for you to start filming! You should choose a quiet location where there is no background noise.

You can improve the quality of your video by using your phone’s camera to capture it.

After you have filmed your sales pitch, edit it to show only the essential parts. You can remove any part of the video that does not help you to get your point across. Reduce it so that the most important parts are left.

You can also improve the video’s visual appeal by using high-quality background music to match your sales pitch.

People may lose their focus if they hear different voices or sounds while watching your videos.

You can have a video that is authentic, personal, and story-driven. It should be filmed in quiet places with good lighting. Then, edit it down to only the best parts.

It’s now time to share your videos via social media channels such as Facebook and Twitter. Keep your message consistent across all platforms. This will build trust and brand recognition among your customers.

Sales videos can be a great way of increasing conversions. However, you need to ensure that they are properly distributed so people can find them.

Social media is the best place for video salespeople because it is where most people spend their time.

Keep track of how your videos are performing and make adjustments as necessary. Video sales pitches can be a great way to get salespeople to talk to potential customers. Don’t be afraid of trying new things! After you have filmed your sales pitch, you can edit it online to make sure that only the essential parts are displayed. You can remove any part of the video that does not help you to get your point across. Reduce it so that the most important parts are left.

Sales videos are the future of selling! Video in sales can be a powerful way to connect with potential customers and increase conversions.

Salespeople must take the time to learn how personalized video messaging works, as this will be an integral part of the toolkit they have over the coming years.

The video was once a luxury item, but it’s quickly becoming a necessity for sales professionals who want to grow their business and close more deals.

Four key video trends have been identified that can be used to modernize your Drift sales strategy. Keep reading for the complete scoop. Do you need to be in a hurry?

Turn on your webcam. A study of more than 100,000 sales meetings revealed a correlation between the number of agreements signed and the time it took to converse face-to-face via video.

Create customized videos to meet the needs of your leads. You are unable to join a live chat. Sending customized videos is the next best option. It’s a strategy that has helped one sales team close 75% of their deals.

LinkedIn allows you to use video to interact directly with leads. LinkedIn’s video environment remains a relatively unexplored source for B2B prospects. Only 51% of sales and marketing teams have taken advantage of it.

Your sales communications should include video. According to a recent study, only 6% of the most successful cold emails included video. Emails with video can increase click-through rates 4x, which is a huge opportunity.

1. Make sure that your webcam is on.

Gong.io has recently reviewed the audio and video from over 100,000 sales meetings to assess the effect of having a camera on the completion of transactions.

Gong.io looked at meetings that resulted from successful closed/won sales and those that ended up with unsuccessful closed/lost sales to discover something amazing: webcams were used 41% more often during the sales cycle for closed/won transactions.

This means that you will have a better chance of closing a deal if your webcam is on longer and you spend more time communicating via video conferencing.

It turns out, however, that the research offers much more precise guidance.

Chris Orlob, Gong.io’s top sales agent, says that they do more than just keep their webcams turned on. They spend more time showing their real faces than giving a demo or presenting their product.

2. Create customized videos to lead.

It is not always possible for sales professionals to communicate with all leads via live video at all times. This is understandable.

However, this doesn’t mean that you shouldn’t be visible and market yourself as a salesperson. Send short videos to the leads that interest you.

Even if you are not in the same hemisphere as your leads, it is possible to establish a human connection and address their unique challenges.

If you use the traditional sales method, where people fill out forms and then wait, it can make buying seem impersonal and robotic.

By creating and sharing custom films, you are signaling to potential clients that you are a real person who can help them with the buying process.

They will also be notified that your sales team uses a conversational, modern approach to selling with an emphasis on authenticity and one-to-one interaction.

3. Use videos on LinkedIn to interact with leads.

YouTube and Facebook have been the most used platforms to post sales and marketing videos for years.

The story is the same when you look at the numbers. YouTube and Facebook are two of the most used video platforms with 87 percent and 84 respectively.

In the interim, Instagram (51%), LinkedIn (51%), and Twitter (45%) are all in the second tier. LinkedIn is a strong possibility for B2B sales teams among the “second-tier video platforms.”

LinkedIn is the best place to share videos with potential customers because it’s specialized and business-focused.

According to LinkedIn, 46% of B2B marketers report that finding the right environment to run video campaigns is their biggest challenge.

LinkedIn has demonstrated its commitment to the video megatrend with new capabilities such as video for Company Pages or video for Sponsored content in recent years.

Drift has seen the results of posting videos on LinkedIn. Ask Dave Gerhardt, our VP of Marketing, about the impact of posting videos to LinkedIn at Drift. He has had over 100,000 views on his LinkedIn videos for months.

Each view is a result of Dave’s posting within the first week. Dave, who admits that he is not a video specialist, shot many of these videos with his iPhone without spending any money on promotion. His best trick for getting results?

4. Send sales emails with attached videos.

According to a study of 290 of the most popular cold sales emails, only 13% featured multimedia. Only 6% had video.

Video in sales emails is still a relatively new concept. However, emails with video have been shown to have 4x higher click-through rates than emails without it, so you can still have a competitive edge by using it.

Making customized videos and sending them to leads at the bottom is a good idea, but what about prospects at the top of the sales funnel?

It is becoming a common practice to include a video in an email signature.

This is where you, as a representative of your company, can introduce yourself to the customer and/or give a brief tour of the goods.

You can also use these films to ask questions or engage clients in a way text alone cannot.

Allowing customers to experience you as a person, even through a cold email, it can make the buying experience more personal.

Overview of the 11 Parts in a Great Sales Video

1. The assurance

Start by looking at the promise (the possibility). “Wouldn’t you like X?” “Do you dream about X?”

2. Your audience faces many issues.

Talk about the obstacles that prevent you from fulfilling step one (the promise). What are the obstacles people face in the daily lives that prevent them from living the life they want?

Deliberately discuss their problems, issues, and challenges. “Do you dream about X?” “But, do you ever feel like X?” They believe they don’t. “Do you dream about X?” But where is that “X?” They face difficulties when trying to do this.

3. Please share your knowledge

Your experiences and yourself are important to share with your audience. “I’ve been there, I understand.”

There are three sections in total. A. A. B. B. Inform your audience about the problem and your search for a solution (A).

Please tell them how you solved the problem on your own. Which breakthrough led to the C? (the success)? C. Talk about your accomplishment and how it has impacted your life.

All three stages must be completed in the right order. Draw a clear line from point A to point C. Struggle>search>success is the order of things. Your target audience won’t believe the success if they don’t see the struggle. Discuss the struggle.

4. Disseminate the concept of the solution/system/answer

Talk to them about “this single method to follow,” or “this set of procedures you should follow.” Or “If you had the same mindset as me, you would have the same success.”

5. Discuss the benefits.

Your audience should be able to tell you about the benefits they could enjoy if they had “what you have” or “knew how you know”. Then, tell them how it will impact their lives and those of their families.

Next, describe the characteristics. You could give them instant access to video training, or a workbook that allows them to complete X. (less debt, more passive income, a healthier lifestyle).

6. Comparison of prices

Never, never, ever ever ever, ever, ever ever. The price should be less important than its value.

7. Further benefits

If you purchase (this ebook/these steps), we’ll give you X. The bonuses should be at least equal in quality to the main product.

8. Testimonials from customers

Include testimonials from people who love what you offer. You don’t need testimonials if you are just starting. No one knows you. Ask a friend, relative, or neighbor to help you write them.

This is how you start. This is how even the most successful influencers started their careers. Now is the time to get started.

9. Invitation to Action

You can add a button to prompt the user to act. Click the button below to purchase ten (eBooks and Guides, as well as training videos) of these products. Click the button below to get the offer. It is valid for only 20 hours.

“I’m not going back to inform you about the product again,” or some such.

10. Unexpected

You can also add another bonus and testimonial videos. “I almost forgot to mention that the offer also includes a free eBook to help you do X.

11. The assurance

This is important because it suggests that people will purchase products if they are guaranteed. Ask yourself, “How willing am I for anything to be given away free of charge?” Ask yourself. Ask yourself: “How confident am I about my product?”