This trend is not slowing down and people are becoming more customer-centric. You can’t even consider opening a new business without knowing the type of buyer you want to attract. This article will show you how to create a B2B buyer persona and how your company can use it for marketing campaigns.
B2B buyers are becoming more sophisticated and demanding. Any B2B service or product provider must have a buyer persona.
It is an essential part of the sales process and can make the difference between success and failure. This template shows you how a B2B buyer persona should look to ensure customer acquisition success.
Who Are the Typical Audiences?
We need to understand how to create a B2B buyer persona template. Let’s first understand the typical audience.
You can categorize them into C-level executives, B2B buyers, and end users. They have different expectations and needs when it comes to data visualization tools.
Let’s take a closer look at each of them individually and show you some examples of how data visualizations are used in their daily workflows.
1. B2B buyers are the ones making all the buying decisions. They must be able to understand large amounts of data to make informed decisions.
It is therefore important to create visuals that convey the information quickly and without giving away too much detail. This will allow them to make an informed decision about which product/service suits their needs.
It is important to not only keep up with the latest trends but also predict what will be most popular in the future by analyzing how customers use your products/services.
2. C-level executives have many responsibilities. They don’t always have the time or energy to do data analysis.
It is therefore important to create visuals that give them quick information about the product’s use by different audiences. This will allow them to make informed purchasing decisions based on real user feedback and not just their intuition.
It is important to not only keep up with the latest trends but also predict what will be most popular in the future by analyzing how customers use your products/services.
3. End users: These are the people who will use your product/service. They have many questions and you need to answer them to help them make informed decisions.
It is crucial to not only keep up with the latest trends but also predict what will be most popular in the future. This can be done by analyzing how customers use your products/services and using user research, surveys, or focus groups that are conducted for their benefit.
Visualizations are created to assist customers in making informed decisions about the products/services you sell. They must be easy to understand and comprehend.
Dimensions of a B2B Buyer Persona
A key step in developing a B2B buyer persona template is understanding the dimensions of buyers. We often consider how customers find us as eCommerce companies and how they interact on our site.
Many factors influence a customer’s decision-making process. You need to understand the dimensions of your buyer persona to be able to communicate effectively with them, whether they are in-person or online.
These areas will help you make informed business decisions and provide insight into the reasons why certain products are more popular than others.
1. Demographics – This is the most important aspect of a buyer’s persona and can be broken down into three areas: gender, age, and marital status.
Age is an important factor to consider when deciding on your customer base and determining which products you will sell well on your website.
You can target your marketing efforts to these audiences by understanding their buying habits online.
If 30% of Amazon users are aged 18-34, then you can use this information to help determine which products you should feature in your marketing campaigns.
2. Gender-based research can be used to help understand the behavior of people online and offline.
If, for example, women search for shoes on Google more often than men, eCommerce companies selling shoes online must include this product category in their site’s navigation.
These demographics should be considered before any marketing campaign is planned. This will ensure that there are no ambiguities about which products are most likely for sale.
3. Psychographics – Although psychographic information is more complex than demographics it can still be broken down into three main areas: income level, marital status, and age range.
When trying to understand the behavior of people online and offline, you must first consider their age range.
If 80% of your visitors are in their 20s, then this demographic will have an effect on the products that will sell well for your company and what features they want on your website.
4. Awareness- Awareness is an excellent way to understand how people behave online and offline, especially when it involves eCommerce.
If your website receives over 1,000,000 visitors per month, but only 10% have signed up for your company’s email lists, it is clear that your potential customers are not aware of your brand.
You will need to create awareness campaigns about your products and company.
5. Bounce Rate – Another important aspect of understanding people’s online and offline behavior is the bounce rate.
If users only visit your website for a few seconds before leaving, you can tell that they are not interested in buying any products from you.
It will be more difficult than usual to sell as many of these visitors simply walk away without purchasing anything.
If your customers bounce after viewing less than three pages per customer (the bounce threshold), likely, your site does not have enough user-friendliness and your bounce rate will be lower.
6. Conversion Rate – Another important factor to understand how people behave online and offline is the conversion rate.
If the conversion rate from visit to purchase occurs on average after only 3 pages, it could be an indication that most visitors are just browsing for information about your products before they leave.
It will be more difficult than usual to sell to these customers, as they may not even want to purchase anything. You can find more information on conversion rates here.
Create a B2B Buyer Persona Template
Although the process of creating personas is simple, it can take some time as there’s no way to know what kind of people are likely to buy certain items.
Step 1: Identifying all potential bidders on various platforms, such as search engines or social media, is the first step in creating b2b buyer persona templates.
To find out your bidders, you can use a combination of Google Adwords Keyword Planner, SocialMention, and SimilarWeb.
These tools may not be able to return all possible buyers’ personas. It is best for you if you can create them.
Step 2: Now comes the hard part. Each buyer will require their persona template, based on the type of buyer they are.
It is easy to create a buyer persona for buyers who purchase from you, as well as those who do not. It can be challenging if they aren’t buying from you but from another company and so won’t be interested in your products.
Step 3: It is important to consider how people use social media platforms like Facebook, LinkedIn, and Twitter when creating a b2b buyer persona template.
This allows us to learn more about potential customers’ interests, hobbies, and lifestyles. We can then create thematic buyer personas that appeal to different types.
The Best Resources to Find Buyers Persona Template
B2B buyers can be a formidable force to reckon with. B2B buyers can be a powerful force to be reckoned with. However, they can also drive sales and cause bottlenecks in the supply chain. Let’s take a look at the list of resources we found online to help B2B buyers create their templates.
1). Manceppo – This is the first resource that we have found. It’s a PDF file with a list of questions you can ask potential customers to help identify their needs.
It is free to use, but registration is required on the website so that it can be downloaded and printed as needed.
2). B2B marketing – Another downloadable template is now available in Word format. This template contains the same information as our precious resource, but you will need to register to access it.
3) Luciditybranding – This third resource was also available in PDF format. However, there are some differences to other resources that we have reviewed: The questions are more thorough and detailed.
It is easy to print copies of the template because it is available in PDF format.
4) Hubspot – This fourth resource is from Hubspot. It has 6 templates. This will allow you to organize your audience segments and strengthen your marketing.
