Social media is a vital platform for businesses to market their products and increase brand awareness in today’s digital world. Instagram is one of the most popular platforms for promoting your business.
It makes sense to integrate Instagram into your digital strategy to promote your visual content. Marketers should consider making their Instagram account public for their business to reach more people and engage with their audience.
Did you know that Instagram is becoming more popular among businesses? Although it may seem counterintuitive to your goal of attracting new customers and generating leads, we are here to tell you. Below is a list of compelling reasons to keep your Instagram account secret.
What’s the Difference Between a Private and Public Instagram Account
Before we go into detail about the reasons behind going private on Instagram, let’s first clarify the differences between a public account and a private one.
A public Instagram account allows you to have a creator account or a business account. This gives you access to special features that will benefit your business. A business account on Instagram allows you to open an online shop and access Instagram analytics and promotional features. A public account also allows your profile to be displayed on the Explore page and in searches.
A private account, on the other hand, means that you are not as accessible to your followers. Your followers are the only ones that can interact with your content. If a user wishes to view your profile and interact with your content they must make a “Follow Request” that you will need to agree to.
You can still post to Instagram, even though you have a private account. The Insta follower app allows users to view private Instagram accounts and post information. These spy tools can be used to monitor private accounts and their activities, as the names suggest. Even if you have your account set to private, the right tool can still be used to access it.
Some apps allow you to view your posts and business information, while others can download private content. The best apps, regardless of their functionality, will allow you to view private Instagram accounts and keep them anonymous.
Why should your business switch to a private Instagram account?
These are some of the benefits of making your Instagram account private for your company.
- It Creates Exclusivity
Most Instagram users today fear missing out (FOMO) and want to always be in style. A private account is the best way to build FOMO. To access your private Instagram account, you must request a follow to gain access.
This creates mystery and curiosity. This makes people want to find out what all the fuss is about.
A FOMO is an excellent way for users to be interested in your new product or promotion.
- You Are Always In Trend
Social media is about being relatable and making yourself accessible to the public. There is an increasing trend toward content personalization and privacy due to privacy concerns and data breaches. The shift in attention of brands to more specific, smaller groups and with higher quality customers is a result.
You can limit who can view and interact with your posts by switching to a private one. This shows that you care more about building quality relationships with users than increasing your public reach or converting leads.
Your current followers can only access your posts and profile if you make it private. They will feel that each post you create is tailored to their specific needs. They feel special because you have created a private group just for them.
- It Can Potentially Help you Grow Your Followers
As mentioned, privacy on Instagram can increase brand interest and exclusivity. This can help you improve your followers without needing to force them.
People will become more interested in your brand and request to follow you. This is especially true for memes and other highly shareable content.
If a follower shares content with a friend who is not a follower on another social media account, the friend will be blocked from seeing your content. They will then be motivated to follow your Instagram account to see the content that their friend shared.
- It may help retain followers
Not only will it help you grow your followers slowly, but also keep your followers happy by making your account private. Your followers may feel more special if they have a private account. They may reconsider unfollowing your account.
Instagram will also prompt someone to confirm their decision before they can unfollow your account. They might pause to think about what they will leave behind. If your material is worth their time, people will likely just click the back button.
A follower might be hesitant about unfollowing you because they don’t know if you will accept their request to continue following your account. Also, they can’t unfollow you again once they click ‘unfollow’.
- It ensures the safety and greater control
Public accounts don’t allow you to control who can see your profile or view your posts. A private account, on the other hand, allows you to restrict access to your content to your followers only. This protects against content thieves who may repost or use your content without permission.
It also makes your community feel safer. A private account gives you more control over your followers and allows you to deal with online harassment and trolling. You can remove a user who harasses your followers.
Takeaway
It may seem odd and a waste of time, but it is gaining popularity.
Although a private Instagram account can be very beneficial, it will not work for every business. Your business goals and marketing strategy will determine whether your private Instagram account is successful. Before you close your Instagram account to the public, research your target audience to determine if it is a good fit for your business.
