You might think you are doing all you can to drive traffic to your website. You spend money on Google ads and social media ads.

Although your website or eCommerce store appears clean and attractive, you are not seeing the results you desire. Your website is found everywhere on the internet, but no one can find it. There is a simple way to rank higher on Google and get the traffic you want: SEO (Search Engine Optimization).

SEO is one of Google’s most powerful methods to rank higher. This guide was created by Kobe Digital’s team to help you take your brand to new heights and increase traffic.

The short answer to how to rank higher on Google is SEO. It’s SEO. It’s SEO. But what exactly is it and how can you use it? Let’s get into it!

1. Increase On-Site SEO

One of the easiest ways to increase your Google rankings is through on-site SEO. These are some tips and tricks that you can use to achieve this.

• Google will consider terms after the first keyword to be slightly less important. Therefore, make sure you include keywords as soon as possible. These keywords should be included in your title tag.

• Ranking higher is associated with longer content. Try to keep your content under 1800 words. Many SEO experts will tell you that there is a correlation between Google ranking and the length of content.

• Google evaluates content based on relevancy because they want users to be satisfied with search results. Google will rank you higher if you provide more relevant information in your content. For each blog, you should use your keyword at least two to three times.

2. Add LSI keywords to your page

LSI (also known as Latent Semantic Index keywords) is an advanced method of on-page SEO. This powerful algorithm determines the relevance of your website to your topic. Relevant LSI keywords for travel would include adventure, budget, flights, and best places to visit.

This tells Google that you are interested in the topic. Google will rank you higher in search results for relevancy on a topic if you are more detailed with your LSI keywords.

3. Keep an eye on technical SEO

It is important to constantly check the functionality of your technical SEO to ensure it is optimized. Your website should be mobile-friendly, as over half of all internet purchases are made via mobile devices.

What aspects of technical SEO should you be paying attention to?

• Website speed
• Ensure that the website is mobile and desktop friendly
• Ensure that everything works as it should on the site, such as:
• Contact forms
• Chatbot
• Subscribe to the newsletters and any automation

These components will all impact your website bounce rate. So that users have a smooth experience, you want to ensure that your website’s functionality isn’t a problem.

4. Match Content to Search Intent

Google monitors how visitors interact with your website and ranks it accordingly. What length of time are they spending on your site? What sections of your website do they visit more often and are more likely to stay? Google ranks your website higher if people are happy with the information on your page, and they don’t search for anything related to the topic afterward.

Let’s take, for example, a topic on makeup tutorials. You have a list of techniques that you are showing people how to apply makeup. Your content is valuable and should rank high on Google. It’s providing relevant information to people who are looking for tips and tricks to make their makeup look better. But you’re not getting any traffic. This can affect your search engine ranking.

Your SEO will be greatly improved if you can understand the search terms of users and match your content accordingly.

5. You can reduce your bounce rate

Visual people are by nature visual. Visual information is the majority of information processed by humans. Imagine yourself on your phone, looking at a website that interests you. All you see is a page with little text and no interaction. Most likely, you’ll lose interest and “bounce”.

You need to be different, especially in a world where there is so much competition. Images grab attention more than text, and videos are more engaging than images. You can’t overload your website with videos. It will overwhelm your audience and increase your bounce rates. Balance is key to your content.

Your pages should be structured so that people can easily navigate through them. A table of contents is a great idea. Hot Jar is a great tool to analyze how visitors navigate your website. You can use heat maps to get an idea of how they are using your site.

6. Choose the right keywords to target

Analytics is a great tool to identify the keywords you should target. How do you do this?

• You can find keywords that drive traffic to your analytics results, and you can focus your efforts on these keywords to increase your organic traffic.

• Look for keywords with high search volumes. Keywords must be searched by enough people. If your keyword is Chocolate Sachertorte’s and only 50 people are searching that term monthly, your keyword is likely unique. However, you have a limit of 50 people you can reach through organic traffic each month. You could make your keyword “Oreo and Peanut Butter Pie” and there are about 3500 searches per month for that keyword. This means that although there is more competition, the number of people who are interested in the keyword is higher.

• It is important to choose the right keywords by finding keywords with low KD scores. Analytics ranks keywords according to their difficulty. You should choose keywords that have lower KD scores while still being viable in other categories, such as search volume or relevancy.

• Look for keywords that have high business value. It doesn’t matter how many people visit your site. What matters is whether they make you money. Another key factor to consider when choosing keywords that are more likely to be translated into revenue.

Conclusion

Ranking on Google can be difficult, especially when there are so many competitors offering online digital marketing services in Miami. Kobe Digital’s team is available to assist you at every stage.