Round-table discussions are often dominated by lead-generation metrics.

These metrics are simple to track and people get excited about white paper downloads, webinar attendees, Facebook likes, and whitepaper downloads. This is where the problem lies. These metrics do not have any impact on revenue tracking that directly relates to your growth marketing strategy. 

It won’t help to know how many people visited your website or how many followers you have on Twitter last month. The main goal must be to accurately account for revenue growth attributed to your growth marketing strategy.

This is what 9/10 times happens: Someone asks a company how their sales figures have improved due to their Los Angeles digital marketing agency investment. The company responds with “we got 976 leads last month, so some sales were generated from it.” This is unacceptable.

Imagine this conversation turning on its head. The business can answer the question by highlighting the revenue gain to the penny and claiming that they have made a greater return on marketing investment than 120%.

Understanding and having complete clarity about which campaigns worked well and which didn’t, as well as analyzing the data to adjust your growth marketing strategy, will lead to measurable revenue growth and year-over-year growth for your company.

You can be sure of a successful marketing campaign when you partner with top digital marketing agencies in New York that have custom business growth stacks.

These elements are perfectly aligned to help your company achieve its unique goals. The Growth Stack thrives within a highly flexible environment.

This article is for CFOs, Marketing Directors, CMOs, and Executive Decision-Makers who play critical roles in their organizations to achieve proven, action-based revenue growth from their marketing investments.

Embrace the New Buyer

To achieve tangible revenue growth via marketing services, it is important to understand how buyers today perceive products and services. This includes understanding how buyers make buying decisions.

No longer are consumers dependent on sales staff to educate them. The “new buyer” has a savvy mind and can read white papers, review websites, and participate in discussion forums.

Buyers today discover their problems and make purchasing decisions based on the information they have read. They conduct their research, without any external influence.

Businesses need to be aware of “new buyers” to optimize their growth marketing strategy. This will allow them to track their activities and impact their decisions.

Purchasing Process as a Buying Cycle

This is the first contact your buyer makes with your content. It’s the start of the revenue cycle. The buyer cycle will be complete once your lead has identified the problem and recognized your product as the ultimate solution.

Organizations are asking how understanding the buying cycle can lead to measurable revenue growth.

In the past, sales and marketing departments struggled to communicate effectively to close sales cycles. Today, growth Phoenix marketing agencies can use a CRM to combine sales and marketing so that each is equally responsible for generating revenue.

Marketers can use a single platform to segment their marketing channels using a revenue-generated strategy. This allows them to identify the areas of their marketing and sales activities that are successful (and those that don’t). Earned revenue can be traced back to the original action.

Revenue growth and team alignment

Companies make the most common mistake of integrating marketing into their sales process. They then embellish it with new metrics and call it a day. Sales and marketing must work together seamlessly.

Make sure that your sales and marketing teams use the same terminology. Too often, revenue is lost when a term gets misunderstood or misinterpreted. This can lead to a poorly executed action with severe consequences.

Streamline Your Tools

Digital marketing in Las Vegas is complex. You can look at a few organizations and you will see a lot of plugins and tools. Companies feel obliged to expand their toolkits due to the complex and wide-ranging environment in which they want to thrive.

First, be aware of what your tools can do. The majority of people use less than half of their tool-set capabilities. Next, define your sales and marketing tasks and then look for ways to execute the strategy using multiple platforms.

A simplified method that allows for revenue tracking and data collection is essential to understand the important big-picture metrics.

It is crucial to have a clear view of the data that is most important. A CRM with marketing automation will perform the right tasks and collect the data necessary for conversions. This will allow you to achieve measurable and sustainable growth.

Make sure your marketing team is skilled enough to analyze the data and run the campaigns necessary to generate revenue.

Let’s get back to marketing automation. Even if your CRM contains the most powerful marketing automation parameters like HubSpot’s it doesn’t mean that you can just “set it and forget it”.

Your agency’s growth marketing team will have to work independently or together to determine the best message-based audience targeting strategies, segment leads, match the campaigns with the cadence, and map the buyer’s journey to conversion.

Marketing automation improves your ability to reach more people and get more leads. It also allows you to communicate with customers more efficiently. All of this is done within one hub, where all actions can be traced back to revenue generation.

Get a Growth Marketing Stack

Finally, your ability to generate measurable revenue from marketing investments that can be reported back to your CEO depends on the people, strategies, and tools you use to achieve your sales goals. Not all businesses are right for each other.

Many factors must be considered when designing your sales cycle. Contact a growth marketing agency in Miami to set up a time to look at your business and determine if it is a good fit.