This article can be written in many ways, but I’d miss some important points because it is so vast. Online stores need to have an eCommerce marketing strategy.
Let me now get to the practical side. Channels are an important part of eCommerce marketing planning. Let’s talk about channels that drive traffic to your store.
Once they have understood the importance of each channel, businesses can decide how much they will spend on each one, and, eventually, they will have an eCommerce Marketing Plan.
Businesses need to know how much marketing spending they should be making.
Before we get into the various channels, it is important to ensure that product pages are ready. Because the goal of marketing is to increase sales and drive prospects to these pages, they must be perfect. You won’t be able to sell products if your marketing efforts are flawless but the product pages aren’t user-centric.
Truthfully, prospects don’t care about how you market your products. They care only about the products. It’s time to stop worrying about your product pages.
Keep these Things in Mind when creating product pages
* Make sure that your pages are rich in content and include all primary keywords.
* Customers need to find all details about all attributes such as color, size and brand, manufacturer details, product variants or specifications, and other details.
* Make sure all product pages are properly indexed to allow search engines to crawl them and rank them accordingly.
* Provide more information about products by adding quality images and videos.
* Make sure you review the purchasing process to ensure that there are no roadblocks.
Three channels of eCommerce marketing
1. Google Search Engines
2. Societal Media
3. Content
There are many channels available for marketing. However, these are the most popular and useful at the moment.
How to Design an eCommerce Marketing Plan for 2022
1. Search Engines
Google, Bing, and Yahoo are the most popular search engines worldwide right now. Statcounter shows that Google has the largest share of search engine traffic at 92.85%. Search engines are a great way to get relevant traffic to your online shop.
This is why we can’t ignore it!
You can get traffic through search engines in two ways:
* Organically
* Paid visits
How to Get Organic Visitors From Search Engines
Search Engine Optimization (SEO) is a way to get relevant traffic organically from search engines. This is a process that shows search engines that your product page has more appeal to their audience than other brands.
SEO is a unique way to generate engaging content and collect references that rank higher for certain queries related to your products.
Google ranks the most relevant results by analyzing its content and referencing other sites, as you can see from the image. Google is explicitly referring to Google. It uses more than 200 factors to rank pages and determine the best products.
SEO is an industry that can be considered a distinct one. It has great potential because of its immense importance. Although Google now displays paid results, SEO is a process that every eCommerce store must use to build a brand. SEO is a must for any eCommerce store that wants to grow. You should include it in your marketing budget.
How to Get Visitors from Search Engines via Paid Visits
All major search engines offer paid services that allow you to rank higher in search results. You only pay per click.
You have many options to display sponsored products on search engines. You can set your budget and show your result without spending too much SEO effort (it takes time).
Pay Per Click (PPC), a quick and easy way to get relevant traffic, will display your result on top of all organic results depending on the amount you bid.
Yes, bids can be involved.
Because many people are competing for the same product, all of them will bid on different keywords. The competition and the amount of money you are willing to spend per click will determine the result of your paid ads.
These services are not only offered by Google but all search engines. To get the most relevant traffic to your store, you need to identify the right audience.
You must follow certain guidelines when placing paid ads. You cannot sell tobacco products or military equipment through this platform. If your products are not approved by Google, there is nothing to be concerned about.
2. Social Media
If you market right, social media can bring in a lot of traffic to your online store. Social media platforms like Instagram, Snapchat, LinkedIn, and LinkedIn are great for expanding your reach and increasing sales.
* Facebook & Instagram
Regularly posting about your products on social media platforms can increase your followership and increase the likelihood of you selling your products. Facebook lets you create a store and redirect customers to it.
Instagram, like Facebook, can be used to promote your brand online and also sell products. Let’s take Converse as an example.
You can attract like-minded people to your product on Instagram by taking high-quality photos and using hashtags.
Paid Adverts on Facebook & Instagram
Both Instagram and Facebook offer advertising options.
Facebook does not allow you to promote products directly. To build a strong base of prospects, you can create engaging content and brand value.
Promote content and get engagement with paid ads.
Instagram allows you to promote your products with paid ads and target the most relevant prospects based on their interests.
Instagram ads can be an effective channel for your brand in two ways: building a large audience and redirecting the right prospects to your store.
LinkedIn is a professional network that can be a great channel for content promotion. LinkedIn would make a great choice for B2B companies, but LinkedIn is expanding its reach to include more niches. You can create your company profile online and share useful updates on LinkedIn.
Paid Adverts on LinkedIn
LinkedIn offers paid advertising services. You can reach potential customers through various methods such as sponsored content, personalized ads in the Inbox, and ads on your sidebar. LinkedIn can be a great platform for promoting books, ebooks, themes and templates, plugins or add-ons, as well as graphics packages.
3. Content
Content is one of your oldest methods to promote your store. It can also help you to reach the people who are interested in your content. Content can be slower than other channels to generate leads. It is vital for brand building and maintaining trust with the audience.
You can also attract potential customers by writing content. Your content can be shared on other platforms to promote your products. You will see an increase in search engine rank if you engage in content marketing.
Bonus: eCommerce Conversion Tips
These 9 eCommerce conversion tips will help you improve your conversion rates.
1. Highlight what you offer
Showing customers what you sell is the most important thing that you can do when they visit your shop. You can display your different product categories on the homepage. Customers will be more interested in what you have to offer than what you don’t.
2. Tell customers about yourself
Although most companies do not consider their “about us” page important, you might be surprised at how many people think it is. Let the reader know what you believe in and what your values are. If a company’s ethics are acceptable, many people will shop with them.
3. Use trust signals
Customers will see that you are a trustworthy company. Show potential customers what you’ll be selling by using customer reviews. Then, let them leave their feedback after they have purchased from you.
4. Remember to Cross-Sell
While you shouldn’t pressure a customer to buy another product, it’s a good idea for them to see items that they might be interested in. They are more likely to look at the items you suggest if they have already purchased something from you.
5. You can use the site cart recovery
You can save carts from being abandoned all the time. You can offer your customers money by setting up an onsite recovery system.
6. Do not try to convert everyone
Although it sounds great to convert 100% of your traffic every time, in reality, it is impossible. Instead, convert only those visitors that fit your buyer profile. They are more likely to purchase.
7. Encourage social sharing
If someone buys from you, it’s a sign that they feel good about what you have to offer. Ask them to share the purchase on social media. This can spread the word about your store and offer discounts if they share.
8. Create great product descriptions
Elite Assignment Help’s John Lane says that a good product description will help you get the sale. Talk to your customers directly to ensure that you are writing product descriptions that highlight the benefits of the product.
9. Take a look at your SEO
SEO is essential for every page of your website. Make sure you are targeting the right people by using yours. You will get more customers if you have a larger audience.
Now, it is essential to decide how much budget you are willing to spend on your eCommerce marketing plan in 2022. SEO is one of the most basic things you’ll need, so make sure to cover that. If you want to explore the best SEO agencies in the USA you check the link.
Social media is an open space unless you spend money on paid advertising. Content is a never-ending task. There are thousands of topics that you can write about and share on different marketing channels. You can find a resource that can create engaging content and help with a digital marketing agency in Miami.
