E-commerce has seen a surge in popularity and digital transformation has been accelerated due to the anticipated slowdown in economic activity for 2020. Many businesses have tried, some for their first time, replicate their in-person sales in digital shops.

What makes a website useful for you? You need to have authentic, engaging content and a presence on social media. A website must be functional, secure, and fast. A website that is reliable and fast will increase traffic to your site. It also increases your chances of being ranked highly in search engines, which will make it easier for potential clients to find your site. Your hosting provider can assist you in all of this.

Your hosting needs will be different if you manage an agency than those of users who only manage one website. It is important to choose a reliable and secure hosting provider that offers powerful tools and support in optimizing and managing multiple websites.

SEO: Why is website speed important?

A faster website leads to better user experience, more traffic, and higher rankings. You can help your clients succeed by reading this:

Google considers speed to be a ranking factor

Google’s SEO ranking analysis has been including page speed since 2010 in an effort to improve the user experience. Google announced in 2020 that three new user experience metrics, Core web Vitals, would be added to their SEO ranking analysis as part of the Google Page Experience. These metrics are used by Google bots to test a website’s speed.

Speed Has an Impact on Your Conversion Rate

Think about this: How many times have you left a website because it was loading slowly? Studies show that conversion rates are most affected by the first five seconds of page loading time. Each additional second decreases conversion rates an average of 4.422%. Your success rate can be affected by how fast your site loads from the beginning of an online project.

Speed can impact your bounce rate

Bounce rates can be affected by slow site speeds. A page that takes 7 seconds to load will have a 32.3% bounce-rate. A page that takes 2 seconds to load can have a 9.61% bounce-rate. This is why fast websites are important for businesses. Websites should be attractive in content and design. However, they should be easy to use and quick while still providing great user experiences.

How to choose a hosting provider

Web hosting is one of the most important expenses when it comes to building a website for your business. You need to make sure that your hosting provider provides the tools you require to create multiple websites. Here are some reasons web hosting is important.

Web Hosting Speed

We all know that people don’t like waiting. Google doesn’t like when people are made to wait. To put it in perspective, 40% of website visitors will leave a site if it takes more than 3 seconds to load. A fast website is essential if you want to increase your website SEO ranking. You should ensure that your hosting provider has a high score on server speed.

Web Hosting Security

Websites that are not secure and maintained properly could be hacked. Google may not “trust” a website if this happens and could lower its SEO rankings. A great hosting provider will ensure that your website runs smoothly. Make sure your hosting company offers excellent server-side security and tools that will help you protect your website.

Web Hosting Reliability

You want your website to be fast. You want a hosting company that guarantees high uptime for clients.

Website Management

A reliable web hosting company will provide you with an easy-to-use website management system. This will allow you to offer a seamless digital experience for your clients.

offers ultrafast hosting services powered with Google Cloud, cutting edge technologies, and custom-built interfaces that ensure top speed, reliability, security, and ease-of-use. You can use their unique UltraFast PHP to make your site load 30% faster, which is a caching tool that is available with all hosting plans.

SiteGround also offers agency-specific functions. The Client Area, which is easy to use and navigate, was created to simplify the creation and management of websites for freelancers and agencies.

• Multiple websites can be managed from one dashboard
• Multiple members of your team can be added as collaborators and have delegated access.
• Just a few clicks to transfer ownership to clients

How to Increase Website Speed

Here are some best practices to improve website performance starting with your hosting provider:

Select a reliable and fast web hosting provider

Your brand can offer high-quality services by choosing a reliable hosting provider. Your web host should offer you a simple way to manage multiple websites, without the need to install hundreds upon plugins. Is it still unclear how website hosting can affect the success of your website? All elements related to web hosting, such as security, speed and reliability, have an impact on search engines and can directly affect SEO. This is why it’s important to choose your hosting provider carefully.

Once you have made your decision about a reliable hosting provider, you can adjust a few settings and actions.

Optimize Media

Media optimization techniques include compressing images without sacrificing their quality, serving images next-generation formats like WebP and lazy loading static content.

Enable compression

File compression programs such as Brotli and Gzip will decrease the size of your CSS, HTML and JavaScript files. This will allow the browser to load these files faster, which can increase site speed and your SEO score.

Allow Full-page caching

Full-page caching is when pages are saved to HTML files on the server. Only the first time you visit your website, the entire page content will be displayed from the database. The page output will be available to all other users from the server’s memory. This will speed up your site and increase your SEO score.

Optimize the Front-end

Optimizing front-end optimizations can reduce the size of your website pages and speed up loading times. This includes optimizing fonts and CSS files.

Use a CDN

To speed up the loading time for all your visitors, use a content delivery system (CDN). CDNs will cache your content on a global network server. They load your site from the nearest server to the visitor, improving the user’s experience.

Website speed optimization is a continuous process that requires regular maintenance. Once you understand the basics, it will be second nature. Your online success will be enhanced by creating beautiful websites with reliable and authentic content.

You will find detailed instructions on how to make a website that performs well in SiteGround’s WordPress Speed Optimization ebook.