Misalignment in sales and marketing is costing businesses over a trillion dollars each year.

Misalignment is the number one reason why businesses fail to create a profitable sales strategy. Marketing must learn more about sales and marketing needs to learn more about marketing.

What is marketing and sales alignment? Why is this important? 

Sales alignment is the process by which salespeople work in concert with marketing departments. This alignment could be the best way to improve sales enablement.

These are the top reasons your business should align marketing and sales before 2021.

Remote Selling is possible with Sales Enablement

Remote selling, also known as virtual selling, is where the transaction is concluded without the buyers and sellers ever meeting. This means that you and your prospect will never be in the same place.

Remote working has become a necessity for many businesses due to the fact that thousands of people have been forced to work remotely by the pandemic. Many sales organizations around the world are now trying to figure out the best ways to help their salespeople overcome these new challenges. Sales professionals will need to communicate with customers remotely.

Get data-driven insights

Analytics and big data have been a top corporate priority. Businesses need to be able to use data-driven insights to improve their business performance as the demand for product delivery increases.

Every day, the number of data sources is increasing. Using this data will allow sales and marketing to create more customer-centric experiences. It can also help them anticipate customer churn and give them enough time to plan for customer retention. It’s not about being data-driven, but being insights-driven.

To better understand customers and measure the effectiveness of marketing campaigns, organizations must be able to quickly access and analyze information. They will be able to do more of the things that worked and less of the ones that didn’t. Marketers must be able to recognize this phenomenon.

Increase Virtual Customer Engagement

COVID-19 literally changed the meanings of “digital death or digital life”. How can you maintain the health of your marketing and sales divisions in these unprecedented times? In these times of consumer anxiety, how can you keep your sales and marketing skills sharp? It’s now time to go virtual.

Virtual experience is now commonplace for consumers. However, it is also vital for businesses because it drives growth and sales. Companies must devise a flexible, scalable and cost-effective virtual operating system. You can engage prospects and customers in new ways if you adopt a customer-centric approach.

Personalization is the core of your business

It can be difficult to pinpoint exactly where a customer is within the buying process. There is an alternative. Sales enablement tools can be used to empower your sales team to communicate quickly and efficiently. Personalization is one of these tools.

Personalization will be the key to sales marketing success in 2021. Personalization has been proven to improve communication with buyers. B2B companies can use it in conjunction with positive shopping experiences. Aligning sales and marketing departments is a great way to create that connection. This improves efficiency, accuracy, speed, and accelerates the sales process.

For years, marketing has used sales data for personalizing communications. It turns out that there are almost always more options when it comes time to make a purchase. This is important. The world is flooded with information and choices. It’s not easy to get it right. However, many B2B companies have demonstrated that personalizing customer interactions can increase efficiency and organizational effectiveness.

Personalization is the use of products that the customer already likes and can often bridge the gap between conversion and purchase.

Encourage Sellers to Receive Continuous Training

Being able to sell today requires a more thoughtful and educated outlook. This requires a change in mindset and behavior for many sales teams. The tools are essential for today’s salespeople. They must be up-to-date with the latest sales techniques and adapt to them. Your training solution must adapt to this new paradigm. Therefore, training must go beyond the boundaries of what is written in the textbook.

Training programs for salespeople are designed to assist them in their learning and development. Up-to-date training allows your sales and marketing teams to develop new skills, methodologies, and new behaviors. The ultimate goal of training is to improve bottom-line results.

Online job aids and sales training materials can be made available on multiple devices and platforms. Mobile learning can be used to help your team and strengthen your sales process.

Increase Seller Productivity

The main concern is to increase the company’s sales productivity. Even small improvements in the productivity of your manager and rep can make a significant difference in how much you sell.

You can increase sales productivity by streamlining your workflow and eliminating redundant or unnecessary tasks. It doesn’t matter if you have the latest gadget for your sales team. But it is important to understand and outline the steps that make them successful. Share your best practices with your entire team.

Make the most of video culture

Much of the marketing has moved to video streaming in recent years. Digital marketers in Los Angeles need to have a good understanding of video marketing. Many marketers aren’t using videos in their marketing and sales strategies.

To meet customers’ increasing demand for video connections, brands have begun to incorporate video into their content.

The bottom line

Sales enablement cannot be separated from marketing and sales teams. To adapt to changing expectations, sales enablement must be dynamic. It is important to find the right balance between sales and marketing in order to make a difference.

Sales enablement is not something you might expect to do as a sales professional. Learning never stops. We are passionate about helping your sales and marketing departments align, streamline, and work together. For more information, contact WEBITMD