You have people visiting your website, which is a great first step. Now you have to keep them on your site for a while. These are some tips to ensure that visitors stay for a while. 

1. Make sure the message is primary

The message, regardless of the content, should always be the most prominent element. Many factors can distract viewers from the message.

Sidebars are the first. Sidebars are often distracting and can be found on many sites. Some of these sidebars will take the reader to another site, possibly causing them to leave the site. Sidebar content should not be changed with distracting frequency. Sidebar space can be used to link to relevant websites and content. However, they must be both designed and written properly.

Scrolling is also a problem in user interface elements. It’s difficult to find the right balance between putting all the relevant information in one spot and making the user interface nearly impossible to use. Because you must scroll down in most interface elements, it is even harder.

Pop-up ads should be stopped or removed. Pop-up advertisements can be useful in generating leads but they can also annoy users if they are used often. People want to feel confident that they won’t be interrupted by large advertisements more than once.

2. Provide links to related content

It is essential to provide appropriate links to related content. Users prefer links to related content, whether embedded in the text or in a separate section called “Related Content”.

Links are used to answering frequently-asked questions quickly and efficiently, without having to explain everything. Links can be ignored by people who are familiar with the concept, but those who don’t can find the answer quickly. A third reason is to give the next logical step. You’ve given readers a variety of perspectives to help them understand a topic. They don’t need to go looking for more information.

It’s also a way to build trust. Instead of relying solely on your authority and saying “Trust Me”, you provide reasons for them to trust you. This includes facts and opinions from other people.

3. Create a sitemap

A sitemap is similar to an index in print books. Your sitemap will allow your readers to find exactly what they are looking for without having to navigate through many pages and interfaces. If asked, most readers will leave the page.

Sitemaps must be functional. Sitemaps should be easy to navigate. Take again the index of a book. Your sitemap should not contain distracting content elements. A successful index has no distracting content.

A navigation bar should be included on every sitemap. It will take users to the most frequently viewed content. If someone is looking for a page or topic that is popular, they can immediately go to it without having to use the sitemap.

4. Be consistent

This should be your mantra in everything you do on your website. Design elements must be consistent across pages. All types of content should have the same layout and colors. This makes it easy to read and lets readers know what you expect.

People will instantly recognize the similarities between these pages.

Be consistent with your message. People expect certain messages from brands. Changes to those messages can confuse people and damage trust. Consistency is the most important trust-building factor in any relationship.

5. Resilient

There are many types of responsiveness, just like any other element. It is important to address any issues that may arise with your pages. Sitemaps should be updated quickly to reflect new content and to remove broken links or files. The site should not be a concern for the reader.

A second dimension of responsiveness involves respect for readers. You can activate the comments section of blogs and respond to comments. Create a contact page that explains how you can reach you. Be sure to address any suggestions. People will be more likely to trust you if you do all this consistently. Websites are all about building relationships. Trust and responsiveness are essential for any relationship to succeed.

6. Continuously test and improve

It takes a lot to make a website successful. To increase page views per visitor, every part of your website must be functional and useful. You risk losing customers or readers if there is any confusion about the site’s usability. You can ensure that your website runs smoothly by checking for any issues and updating whenever necessary.

This can be done in many ways, but the best is to simply listen to your readers. You can make sure that your site error messages contain a link to report any problems. This will encourage our audience to do so, and you can use analytics to track where patrons are getting off track.