Online marketing has revolutionized the way businesses find new customers. A website is not just a place for people to learn more about your company; it’s also a tool that you can use year after year to grow your business.

Your website is a tool that works only if it provides a great user experience. By focusing on the user experience and incorporating this into your website’s design, your visitors will be able to quickly find what they need, get in touch with your company, and convert into paying customers.

It’s all great and everything, but where do you begin with UX design?

Continue reading for more information, or give us a shout today.

UX Design: The basics

UX design can be described as a method of designing a website so that visitors can quickly find what they need.

Good UX design can include many elements, such as:

1. Information architecture

Visitors can’t find the information they need when it’s all in one place.

A simple and organized website layout will allow your visitors to find what they are looking for quickly.

This type of organization is known as information architecture. It refers to the way you organize the information on your site.

This structure includes navigation toolbars and product categories as well as contact pages, blog organization, and other types of organization. Your UX will improve the more information you have.

2. Interactive elements

After the information has been organized, users must be able to access it and interact with it. These interactive elements, whether they are reading an article or filling out forms, should be obvious to users so that they can access the information they need.

Interactive elements can be as simple as videos, Flash sections, and parallax scrolling. These are all great ways to make your website interactive and user-friendly for your company.

3. Visual design

Your website’s layout and colors can be used to judge your business. Your website’s visuals communicate more to users than you might think.

Your website’s design will reflect this if it hasn’t been updated since 1998. This can lead to Internet users thinking you don’t care much about your website’s appearance. You may also appear less trustworthy and professional than you should.

A simple, attractive, and clean site with psychology, and color, will make new customers feel comfortable about your business.

Visual design is one of those elements on a website that may seem minor, but it can make a big difference to potential customers.

What are the key principles of UX design and how do they apply to your business?

You must remember these principles when creating a website for your users.

1. Context

Context is an important part of your website’s information architecture. This is based on the notion that each page on your website is related to the one before it.

So if you have a page on your site with the URL http://www.yoursite.com/products/shoes/running-shoes, you can see how each section of the URL relates to each other.

Your site was visited by someone who looked at your products and decided they wanted shoes. Then they decided they wanted running shoes. This all makes sense in context.

2. Simplicity

Good UX design is not only about context but also about simplicity.

Simplicity refers both to the layout of your website and to the language you use for communicating with your visitors.

Your language should be simple enough for users to understand. Even though it may sound simple, different companies have different language requirements.

A medical supply company might be able to afford more scientific language or jargon to explain the benefits of its products. Online retailers should stick to simple and concise language to reach as many customers as possible.

3. Humanity

Your website should reflect your company’s human side.

Users will see that your company is trustworthy and transparent. This helps people decide if they want to buy from you. It also improves your company’s reputation.

You will also be more approachable to potential customers, which can help you generate B2B leads.

4. It’s easy

Your website must be as user-friendly as possible. No one can use your website to do anything. You can guarantee that they won’t.

Instead, make it easier for users to use your website by presenting consistent information and encouraging conversions. A user should be able to find the information they need next on any page of your site to become a customer.

Kobe Digital employs a team of UX specialists

Kobe Digital has a team of highly-skilled UX designers, who have done amazing work for previous clients. We’re proud to offer the same hard work and dedication that they have received awards for. We can help you get your website to generate new customers.

Get in touch today for a UX strategy!