Your leads should now know who you are and what your company offers by this stage of the funnel. Next, you will show your leads why your product/service is the best choice and encourage them into becoming customers.

What kind of content is that?

Trials are free

It is a great way to demonstrate that your product is superior by giving them access for free for a limited time. Software is a good example of this. Companies can easily create a 30-day expiry date. A model that offers a discount for the first few weeks or even months of service can also be used by some companies like Spotify.

You may need to find a new approach if your company offers something other than software. Let’s take, for example, the case where you have clients who work every week. You could give your clients the first week, or even the entire month free of charge. Giving potential clients a trial run of your product is a great way to build trust.

It is unlikely that your business offers free samples if you sell tangible products. You might consider offering discounts or additional perks to customers who are first-time customers. Fabletics is a fitness brand.

If potential customers know that they are getting a great deal, they will be more inclined to buy. If they are satisfied with the product, they will be more likely to buy again at full price.

Contact pages

Your site should be able to connect clients if your business is directly involved with them. While most visitors will not do this on their first visit to your site, your contact page must lead people to your website.

These pages should be as easy as possible and not require too many details. You don’t want people to fill out too many fields. Even a few pieces of information are better than none.

Promotions

Your product pages can be the most important content on your ecommerce website if you sell products. Promos are a great way for site visitors to become customers in a matter of seconds.

This should not be a problem if you have been successful in capturing leads in the middle of your funnel. Send a promotional email to your leads with a coupon code, a limited-time deal, and a link to your product pages. It makes it easy for people who already have an interest in your products, as evidenced by their signing up for your mailing list, to become customers and receive a discount.

Now that you have seen a variety of content types, you may feel ready to start. That’s fantastic! However, it’s important to plan and do your research before you start.