Fun marketing messages and promotions can increase sales, which is not only for retailers. Your bottom line can also benefit from holidays if you have a service-based company.

Creativity is the key. The goal is to create a memorable service, solve common holiday problems, or embrace the holiday spirit in a unique manner. Here are some ideas to inspire you.

Connect with your clients

Are you getting holiday cards from people that you haven’t seen in a while? It is common for family and friends to send holiday cards with updates about your family’s year.

The same can be done with your company. If you are in the service business, you will serve people. Get out of your client list and get to work!

It doesn’t need to be a catchy sales message or a coupon. To help clients recall your work, you can write a warm message or include a token of appreciation. Holiday cards are expected and appreciated by people. With the right message and timing, they will open up their minds to you working again.

While you might give your customers a basket of local goods, a bag full of premium coffee, or a notebook, it is possible to send thousands of holiday-themed postcards at a very affordable price. A physical gift is much more noticeable than an email, especially during COVID-19. You might be noticed by someone who has been neglecting your messages.

Transform services into gifts

You might offer a service that people would pay for. These same people might love to have their friends pick up the tab for a holiday gift. They might also want to gift your services to their loved ones. This might be possible if you send a message such as “Enjoy our services?” Your friends will, too. This season, treat someone you love.”

You can make your services more memorable by creating packages that are easy to use and affordable. A package that includes three car washes might be $27 if you are selling them. You could also sell gift cards if you are a cosmetologist. But it would be more fun to offer “six months’ worth of gorgeous hair!”

People enjoy giving physical gifts because they can imagine the joy of seeing their recipient’s faces when they open them. People might be reluctant to purchase your service if they don’t have something to open.

Gift cards still make a great gift, but you can add physical items to your “sweetener” to make them more attractive.

You can sell car washes by creating a five-pack with a gift box that includes a tire-shine spray or air freshener.

These are the top tips to keep in mind when you create gift packages:

• It’s easy to make packages that are ready-to-go and pre-wrapped.

• Make it an experience. Add a physical component to make your services more like a gift.

• Give gift-givers the best experience possible by going the extra mile.

Stress reduction and holiday-related problems are your priorities

Holidays can be a lot of fun but can also cause stress for people and companies trying to finish a long to-do list of shopping, decorating, and cooking.

If you can pivot your service to complete holiday tasks, like turning your landscape company into a holiday-light-hanging company, your move might be pretty clear. What other options are available for companies to adjust?

You might market dry cleaning services to people who want to look amazing in holiday photos. You might be a car detailing professional and point out that customers want their vehicles to look great for their in-laws.

Your company might not be able to adjust its services to seasonal needs or to market the same services to solve holiday problems. Instead, your marketing should be focused on how you can help people get more done for the holidays or to enjoy the spirit of the season.

Are you able to simplify household chores or office tasks? You can save time and make your pet companions more adorable by being a mobile groomer.

Support local charities or sponsor holiday events

You don’t have to make your service giftable if you don’t have the solution for common holiday problems. However, your brand can still be associated with the goodwill of the season. Look for opportunities to support causes that are related to your company’s mission, or the audiences you serve. You can participate in fundraising, virtual events, and projects that require monetary donations or mobilize employees to become volunteers.

If you can provide a safe location, consider allowing your lobby to be used as a drop-off point for a food or toy drive.

Your business can help spread holiday cheer, no matter what your business does.

Bundle services and something people would like to gift

It might seem odd to tie a year of professional accounting services into the holidays. But what if you got five $20 gift certificates as a signup bonus?

When you market to business owners, there is a lot of holiday shopping that they need to do. Not just for their families and friends but also for their employees and clients. They can get the service they need (accounting), and they can either keep it for themselves or give it as a gift.

Home cleaning services can be sold With the purchase of additional cleaning, you can offer a holiday wreath.

Dry cleaning? With the purchase of next year’s services, receive a gift-wrapped tie for free.

Retail shouldn’t be the only source of entertainment

The key ingredient to success in business is creativity. A holiday boost can be provided by a spark of creativity. You can offer a new service or make it giftable. Don’t let the holiday season pass by without enjoying the season!