Marketing in the metaverse. Many marketers will be looking at advertising in the digital worlds in 2022. Here’s why.

A survey by an analytics automation company unsupervised revealed that times are changing and marketing professionals need to adapt.

The survey was conducted by 843 marketers with varying levels of experience to find out how marketing professionals are adapting to new trends.

Social Media and Content

Social media and content marketing were the most popular channels for marketing opportunities in 2022. This was true for all levels of experience and age in marketers.

The Metaverse is a new market. In 2022, 61% wanted a brand presence within the metaverse.

Marketers with six years or more of experience are far more likely to promote a brand’s existence within the metaverse (64%) than those with only 53%.

Marketers have also been drawn to the crypto space. Marketers of all experience levels agreed that the ideal use of cryptocurrency in marketing will be part of their plans for this year.

NFTs were a potential opportunity for 4 out of 4 marketers. Non-fun give tokens emerged on the market in the last. They are the fourth most popular trend among newer marketers.

Marketing in the Metaverse

The survey was conducted Unsupervised. It revealed that many marketers believed there was potential for the metaverse.

Marketing is all about being flexible and adaptable. You could end up not understanding the industry or managing content effectively if you let your fingers drift. These changes have been welcomed by many marketers who have accepted them as a positive step and embraced new areas like the metaverse as spaces with seemingly limitless possibilities.

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