Many eCommerce business owners are discouraged from blogging. Many factors can contribute to this feeling: they don’t know where to start, or how to generate ideas and it seems overwhelming. Although it takes time and effort to start and maintain a blog, there are many reasons why regular blog postings can be a great way to drive traffic to your website and increase revenue. You might be interested in this example: Louis E. Pages is a distributor of industrial fencing mesh and other products for B2B businesses. According to Maximize social business, a blog saw an 850% rise in sales. You can also publish to a blog if a fence company is able.

Here are six reasons why you need a blog for your eCommerce business:

1. Your blog can attract site visitors A blog, at its core, is a way for you to communicate with customers and share useful information. Blogs don’t have to be about your products or how they are used. You can blog about any topic that interests you. Personal buyers would find it interesting or relevant to their interests. You can increase traffic to your website by sharing this content on social media. Your brand’s reach will increase exponentially if your posts are timely, compelling, and useful.

2. A blog can help you establish your brand voice. It gives you long-form opportunities for potential customers to see who you are. How would your ideal customer talk to you? What kind of content does your ideal customer enjoy reading? Write the content they want to read in the format they want. You can either write conversational content, like you’re talking with a friend, or authoritative and educational content depending on your buyer persona. You can show your customer that you care about them and can communicate with them with every word you write.

3. Your blog is a great SEO tool. Visitors can also find your website through search engines. A blog is a great way to increase the number of pages that search engines like Google can index. Every time you blog you create a new page. And it’s a page with tons of great, relevant content! Google to index. This shows Google that you are an authority in your field and that your content is valuable to those searching for these topics. The best thing about SEO is the fact that search engines can deliver long-term, stable traffic to your website in a way social media cannot. Imagine posting a blog that you have written on Facebook. As users click the link, they will visit your site and read your content. You’ll probably see an increase in traffic. Traffic will eventually stop as users click on the link and head over to your site. Let’s take a site selling auto parts. Let’s say you sell auto parts. You will rank higher for keywords that are important to your business if you have more relevant content. For example, videos and articles about how to change a tire are the best types of content. Your post will rank higher if it is helpful and detailed. This could lead to increased traffic to your site and sales. Marcus Sheridan, River Pools and Spas, wrote a brilliant blog post that answered the questions of customers about fiberglass pool costs. It was No.1 within 24 hours of its creation. It was No.1 within 24 hours of writing that article. 

4. Your blog is a way to build your authority. By writing blog posts, your blog can be a resource on topics relevant to your product. Your target audience will see you as an authority on the topic and a thought leader. This will increase trust and make it easier for readers to buy from you when the time is right.

5. Your blog analytics can be leveraged. Don’t blog about any topic and hope it sticks. You can monitor your blog’s Analytics to find out what your customers are most interested in so that you can create more. You can also track click-throughs and shares to gain insight into your audience. This will help you to fine-tune content strategies and topics. Your blog’s analytics can also help you make strategic decisions about ads. Analytics can be used to determine where your blog readers live in the United States or around the world. You can then strategically target these regions with geo-targeting ads. You can read our complete guide to geo-targeting.

6. Your blog contains content that can be used elsewhere. You need to market your business successfully by bringing people to your site from many sources. Search engine results, Social media, Or email marketing. While we have already talked about how blogging can influence your SEO, what about the other two? Email announcements can be a great way to promote your business. segmented email campaigns You will need to create and share valuable content with your followers and subscribers, whether you are posting on social media or email. You can share your blog posts via email or social media. To maximize your content creation and use it in other channels, you should create a plan for your company. Miami Digital Marketing Institute is a great resource for tips and tricks on how to start. repurpose blog content for social media. Kobe Digital is an eCommerce agency Helping small, medium, and large businesses get the most from online marketing. Get a Free campaign analysis Get advice from our experts to determine how your company stacks up against the competition.