If used correctly, eCommerce marketing tools can transform a small business into a global leader. There are hundreds of digital marketing tools available to brand managers to attract and manage their followers as if they had full-time staff dedicated to growing the company. These are the top marketing tools available for eCommerce businesses, regardless of whether your brand is just launched or you want to expand your business.
1. Sumo
Sumo is a great plugin to increase conversion rates and sales. The plugin can be integrated into both Shopify and WordPress. Sumo offers a range of tools that include social media sharing, A/B Testing, email integrations, campaigns, and the ability to decrease cart abandonment.
2. Storetasker
Do you need help with a single project for Shopify? Storetasker is here to help. Storetasker has access to many experts and asks you questions about the type of project that you are looking for help with. Then, Storetasker connects you with the expert best suited for the job. The expert will provide a quote and you can review the work they did. Your project is done! are a Shopify partner and many of our clients have used this resource. It has been great for small projects that need to be completed quickly.
3. InfluenceGrid
TikTok has made quite a name for itself in recent years. You should make sure that your social media strategy includes TikTok. InfluenceGrid allows you to find TikTok influencers who fit your target audience and budget to enhance your TikTok marketing. This tool will help you get the most out of your TikTok Analytics. You can search by engagement or several followers.
4. SEMRush
SEMRush is a way to hire a spy network to keep an eye on your competitors and offers suggestions for ways to make your social media strategies more effective. This tool will analyze your online presence and make suggestions for improving it. After you have done this, the app uses web crawlers to determine the top brands in your industry (i.e. The app uses a web crawler to determine the most successful brands in your industry (i.e., times they post, platforms they use, and linking strategies. It then provides a quick report that you can use to improve your understanding and productivity. SEMRush is quickly becoming a favorite tool of top online brands around the globe – even if it’s just to prevent newbies from copying their best moves.
5. Deep Crawl
Deep Crawl understands that Google is the main engine of the internet. It helps you optimize your website for Google’s search algorithms to rank higher in the results pages for your target audience. This web crawler analyzes your site to suggest SEO improvements. It can also teach you about the architecture of your site.
6. Google Analytics
Google Analytics has been called the “granddaddy” of marketing tools. Google Analytics is easy to use and shows users the effectiveness of their marketing strategies. The tool also provides professional-quality reports about site traffic, visitor sources, and site behavior to help improve conversion rates. Perhaps the best thing about it is that it integrates with AdWords so you can easily access Analytics metrics if this is a source of revenue.
7. Google Search Console and Bing Webmaster
A working knowledge of Google Search Console will be essential if you want to succeed online. This tool is tied to your Google Account and requires you to sign in before you can use it. It allows users to analyze click traffic from casual web browsers and check if Google can correctly read your site data for search results. Although the console can’t do anything for you, it may provide valuable information, particularly for small businesses. Bing Search Console does the same thing for everyone else as Google Search Console: it analyzes your website and helps you optimize it for better search results. This tool also offers a mobile optimization tool, which is free and can be used to help desktop webmasters get into the mobile world. It could even drive sales for younger and more mobile-savvy customers.
8. Mail Chimp
MailChimp sends over 10 million emails per month to its subscribers. Many opt for the limited-free version. Mail Chimp is a cost-effective way to reach a large number of customers.
9. Smile.io
Do you want to increase brand loyalty for eCommerce? Smile.io can be a great way for customers to sign up and participate in your online community. These can be great motivators for customers to participate and join your brand and bring others along.
10. Soldsie
It’s great to have a lot of Instagram and Facebook followers. But Soldsie elevates digital marketing by allowing customers to purchase products directly from your social media accounts. Soldsie allows casual users to find your social media pages, click a button, and place orders. This streamlines the sales process by eliminating the call to action and letting customers purchase directly from you, without the need to go to your product pages.
11. Canva
While some online retailers excel at content writing, others are more adept at marketing. Neither one of these skills guarantees a great design sense. Canva makes it easy to create a professional presentation for your brand. Even if you don’t know how to draw, this app allows you to create color schemes, and digital photos, and choose the fonts that will best suit your brand.
12. Lucky Orange
Lucky Orange allows you to do something extremely useful and informative. This alternative to Google Analytics provides a playback function so that you can see exactly how users accessed your site, and what they did once they were there. This tool, which is not as complex as Google’s interface, uses dynamic heatmaps and other visual tools to let you watch your visitors and see which parts of your site are most popular and engaging. This tool is a huge advantage for webmasters who are planning site redesigns, and also for ecommerce brands that need to tweak the flow from landing pages through checkout.
13. Shakr
Video content has proven to be the most effective way to engage your audience and establish a relationship with them. Shakr offers valuable services that are focused on creating video content for eCommerce businesses. They will take into account your brand and audience and provide the best video content available to help you achieve the results that you desire in your video campaigns.
14. BuzzStream
A good SEO strategy includes getting links from reputable websites to your content. This signals to search engines that your website is useful, relevant, and safe for visitors. Buzzstream assists you in obtaining those links by analyzing social profiles and contact information to identify influential partners. It also saves your emails, project notes, and other information, making it easier to interact with these partners. It can also reach out to you and request a link on your behalf, increasing your credibility with search engines.
15. Wistia
Wistia offers professional-grade streaming that is fast, free, and ad-free on all devices. Wistia is a video hosting platform that can either host your entire content or provide samples for customers who need to see it. Wistia provides detailed analytics that will help you track engagement, fine-tune your approach, and maximize follow-through.
16. Quantcast
Quantcast is a great resource for creating messaging and campaigns that are targeted at your target market. You can get valuable insights about your audience so you can better understand them and the best ways to connect with them. You can get a 360-degree view of their demographics, psychographics, engagement, traffic, and other information. This will give you an overview of who they are and what they do so you can help them best.
17. BuzzSumo
A well-placed share from an influential social media user is the best way to get a lot of bang for your buck. Influencer Marketing is the most effective form of digital commerce promotion. BuzzSumohelps users discover the most popular content shared by these influencers and gets their brand noticed by thousands more people than any other media channel.
18. Google Analytics URL Builder
Google Analytics URL Maker is an excellent tool to add parameters to URLs and track the success of targeted marketing campaigns. This tool allows you to track which sites your ads appear on, and can show you how effective your targeted emails are at driving traffic compared to the links you put on your blog or Twitter.
19. Guardia1
There will be times when your business is not performing as you planned. It is important to be ready to provide excellent customer service when it happens. This is where Guardian1 comes in. Guardia1 offers services to replace damaged or stolen packages. Guardia1 also has a dedicated team that will take care of your customers when they go wrong.
20. Glew
Glew can be a great tool for tracking your business’ growth and monitoring it. You can access a range of resources that will help you track your business and set more accurate goals. You can gain valuable insight using dashboards and automated reporting. This integration tool works across many major platforms such as Shopify, Amazon, Facebook, and others.
21. Unbounce
Unbounce premium WordPress plugin allows you to quickly create landing pages, optimize them in search placement and upload them to your website in just a few minutes. It uses several templates to create a “paint-by-numbers” page. The plugin includes pre-optimized metadata, parameters, tags, and metadata. This can help you get your brand higher up on search results pages and increase conversion rates from larger funnels.
22. Mention
Mention listens to your brand’s voice on multiple social media platforms. Mention alerts you whenever a member brings you up on Twitter, Pinterest, or any other social media platform.
23. Grammarly
It’s hard to be an amateur when you make a lot of grammar and spelling mistakes on your website or social media. Grammarly corrects this by looking through your content and looking for spelling mistakes, misspelled commas, or annoying instances of passive voice. This will help you project a positive, confident image to the people you are trying to influence.
24. MarketMuse
MarketMuse can be a great tool to help you focus your content marketing efforts and generate high-quality content. This tool allows you to better understand your competitors and your target audience and helps you create content that produces results.
25. Wooly
It is essential to build customer loyalty if you want your eCommerce business to succeed. Wooly offers a range of services that will help you turn your customers and visitors into advocates for your brand and business. It is a powerful way to get others excited about your product. Wooly can help you increase your success by allowing customers to share their opinions on what you offer.
