Growth is a major challenge for small businesses. Growth can be defined as more exposure, more customers and more revenue. During this process, it is important to streamline organizational workflows and processes.

A CRM (Customer Relationship Management System) is a great tool.

In the past, we wrote a blog post about the best free CRM program for all sizes and types of businesses. We now want to concentrate on the smaller players. This article will focus on 16 of the most popular and highly rated CRM software for small businesses.

Let’s get into it!

What is CRM?

Customer Relations Management (CRM ) allows you to manage all your company’s interactions with customers and prospects. CRM software is often used to refer to CRM software. This software helps you manage your company’s sales, contacts, productivity and many other aspects.

CRM software allows everyone to work together, marketing, sales, customer service, and all other data that is required for their respective roles. It is essential that you have one management system for all your information as your small business grows.

CRM software is essential for small businesses.

A CRM system is one of the most popular software products on the market. This industry is expected to generate more revenue than $80 billion by 2025.

We can see why implementing a CRM system is important for small businesses.

The Improve Customer Service CRM software allows you to see all of your customers and contacts so you can create profiles for everyone you work with. This allows you to easily access customer information such as order status, previous issues, transaction history and order status. via multiple communication channels (email, live chat, social media, etc.)

Customers don’t have to tell the same story over and over again. You can solve their problems in less time for better customer loyalty.

You can gain better analytics with CRM analytics and reporting. This allows you to monitor information and identify problems. It also helps you understand how your small business is actually doing. With data warehousing, mining, and visibility, all of your sales, marketing, and finance data flows into CRM software to create visible metrics.

Improve knowledge sharing Information and miscommunication are major time-wasters for businesses. CRM tools allow you to create a knowledge management platform, set up efficient workflows and facilitate frictionless communication between team members.

Save time CRM software chops down the amount of time spent weekly on pesky admin tasks (e.g., manual data entry), allowing you to concentrate on other activities, like relationship-building and fine-tuning your operations.

You can increase sales by being able to track and manage sales teams and customer service, which will allow you to sell more, eventually increasing your bottom line. It’s a fact.

What should you look for in a CRM system for small businesses?

There are many CRM software companies out there. It is important to know what you should look for in a CRM system. Here are some things to keep in mind.

• Easy to use. It’s not exciting to spend time learning a complex platform when you are running a small business. Simplicity and ease of use should be the deciding factors. CRM software should be intuitive, simple to use, and easy to access.

• Customization. Small businesses are likely to do things their own way rather than following a set of guidelines. We recommend customizing CRM software to meet your business’s needs.

• Automation. Automating repetitive tasks can help you save a lot of time so that you can focus on more brain-engaging work. Look for automation tools for data entry, customer follow-ups and information field updates, as well as data entry and customer emails.

• Integration. Integration.

• Customer support. It doesn’t matter what size your business is, you should choose CRM software that has a dedicated support team. They will help you to learn quickly, answer your questions and resolve any technical problems.

• Affordable pricing. Small businesses and startups must consider price when selecting a CRM tool. You want every dollar to be counted, even if you don’t have many hands. We have compiled a list of budget-friendly tools, some of which even come free!

16 Best CRM Softwares for Small Businesses

1. Zoho CRM

Zoho CRM is cloud-based software that gives you all the tools you need to manage your small business. With SaaS (Software as a Service), apps, and online productivity tools, you will have a solid set of marketing and sales capabilities.

Zoho CRM is a small business tool that helps to organize contacts, manage sales activities and provide customer service. This software can be integrated with other marketing tools, such as social media channels to capture leads, segment audiences and provide support via live chat.

Benefits of Zoho CRM

• Simple setup and easy maintenance
• Interface intuitive with minimal learning curve
• Many integrations and customization options available
• Automation capabilities that are strong
• Zia is an AI-powered sales assistant that can help you.
• Solid email marketing features
• Flexible pricing plans that can be scaled and adjusted

Pricing plans for Zoho CRM

• No Cost Plan
• Standard Plan: $12/user/month (billed annually).
• Professional Plan: $20/user/month (billed annually).
• Enterprise Plan: $35/user/month (billed annually).
• Ultimate Plan: $45/user/month (billed annually).

2. Freshsales CRM

Freshsales is the CRM component of Freshworks 360’s customer engagement suite. It offers a variety of packages that are suitable for small businesses, large companies, startups, and all sizes.

Freshsales

The dashboard gives you instant access to email management, reports, phone calls, and other information. The intuitive web-based interface is not enough. There’s also a mobile application that allows you to make sales from anywhere you are.

Freshsales uses AI-powered lead scoring to help you prioritize leads that are most likely to convert. Set up custom workflow automation to get actionable insights, track events and use the 360-degree customer view for all the necessary information.

Freshsales’ benefits:

• Visual sales pipeline using drag-and-drop navigation
• For prioritizing leads, and increasing sales, use robust AI-powered lead scoring
• 360-degree view of customer profiles and touchpoints
• Mobile app integration is available for your business management on the move
• Automatic update of contact profiles

Freshsales’ pricing plans:

• Growth Plan: $29/user/month (billed annually).
• Pro Plan: $69/user/month (billed annually).
• Enterprise Plan: $125/user/month (billed annually).

3. HubSpot CRM

HubSpot CRM, a well-known CRM player, is a great choice for small businesses looking to find a cost-effective solution. HubSpot CRM offers an unlimited plan that allows unlimited users to access the platform and can be extended to include up 1,000,000 contacts.

HubSpot CRM has been praised by many users for its ease-of-use and ability to provide real time notifications about your sales pipeline. There are three hubs in HubSpot CRM, including a marketing hub, sales hub and service hub. Each hub is designed to target different types of client-focused businesses. This makes HubSpot CRM stand apart from its competitors.

HubSpot CRM’s Benefits:

• Simple user interface
• Reports and templates that can be customized
• Integration with popular tools such as Shopify, Salesforce and Microsoft Dynamics is easy
• For your business specific needs, intelligently divided into 3 hubs
• Flexible pricing options

Pricing plans for HubSpot CRM:

• No Cost Plan
• Starter Plan: $45/month (billed annually).
• Professional Plan: $450 per month (billed annually).
• Enterprise Plan: $1.200/month (billed annually).

4. Pipedrive CRM

Pipedrive is an easy-to-use CRM tool. You can keep track of all aspects of your sales process with Pipedrive’s pipeline management feature.

You will get pipeline management via an intuitive visual interface. Email integration, forecasting and sales reporting are also available. The platform can also be accessed from any device using mobile apps. It doesn’t provide segmentation but it makes it easy to identify leads and maintain relationships.

Pipedrive’s benefits:

• A user-friendly, efficient overview of all your sales pipeline
• Email communication is robust
• High-quality forecasting and sales reporting features
• Extended customization
• Mobile optimization in full

Pipedrive pricing plans:

• Essential Plan: $9.90/user/month (billed annually).
• Advanced Plan: $19.90/user/month (billed annually).
• Professional Plan: $39.90/user/month (billed annually).
• Enterprise Plan: $79.00/user/month (billed annually).

5. Insightly CRM

Insightly unites its project management and sales capabilities into a single, powerful platform. The software is ideal for small businesses that need to keep their sales teams and project delivery teams together and efficient.

These capabilities have attracted more than 1.5 million customers to Insightly. They continue to use it for lead management, sales opportunities management and workflow automation.

The mobile app adds additional functions such as audio notes and business card scanning.

Insightly’s benefits:

• Interface is intuitive and user-friendly

• You can effectively organize your contacts (customers, vendors, partners, vendors, suppliers) with 360-degree views

• Get a live macro and micro view of all your business activities

• The mobile app works well with iPhone/ iPad and Amazon Kindle HD, Google Nexus and other devices with similar OS.

• Socializing is easy with this app

Pricing plans for Insightly:

• Plus Plan: $29/user/month (billed annually).
• Professional Plan: $49/user/month (billed annually).
• Enterprise Plan: $99/user/month (billed annually).

6. Streak CRM

Email is an integral part of business life. Streak CRM was built around this fact. This software is a set of powerful email tools that integrate CRM features into your inbox.

Streak CRM is integrated directly into Gmail. It has both desktop and mobile apps, with all the G Suite integrations. This allows you to access your work inbox at any time. Just download the Google Chrome extension or the mobile app, and you’re good to go. It automatically collects data from your contacts, emails, and sends you notifications about each stage of your pipeline’s development.

Streak CRM allows you to respond quickly to customer inquiries, update contacts, track customer relations, create and save attractive email templates, and track customer relationships.

Benefits of Streak CRM

• Your Gmail inbox is a quiet place.
• It is easy to create and manage any type of process
• Use powerful productivity tools like email tracking, mail merge and snippets to increase your productivity

Pricing plans for Streak CRM:

• No Cost Plan
• Solo Plan: $15/user/month (billed annually).
• Pro Plan: $49/user/month (billed annually).
• Enterprise Plan: $129/user/month (billed annually).

7. Constant Contact CRM

Constant Contact is a popular email marketing platform, but it can also be used as a CRM. Small businesses will love Constant Contact’s simple dashboard, marketing automation and reporting features, as well as sales funnels and drag-and-drop tools for creating emails.

Constant Contact’s vast marketplace allows you to save contacts and manage customer data. You can also add third-party integrations. It is easy to create the perfect platform for your business thanks to the many integrations available.

Constant Contact’s Benefits:

• There are tons of features that can be used to create stunning emails, segment contacts and track and report metrics.

• Integration with third-party platforms is easy

• Drag-and-drop editor to quickly create amazing emails

Constant Contact’s pricing plans

• Email plan: Starting at $20 per month (based upon the number of contacts)

• Email Plus Plan: Starting at $45/month (based on the number of contacts)

8. Copper CRM

Copper is compatible with G Suite. This is especially useful if Gmail is your primary communication channel. After the platform is fully operational, you can expect features such as smart identification, lead tracking, automated data entry and optimization of sales contacts.

Copper is a visually appealing sales pipeline that allows you to control leads throughout the qualification process. Communication is improved by easy access to contacts via voice, email, or text. Additionally, you can use accurate voice transcription to log your notes in-app.

Weekly pipeline progress reports can be used to improve workflow management and teamwork. They include alerts, drag-and-drop functionality and custom filters for deals that might be getting stale.

Copper’s benefits:

• Gmail automatically syncs emails and contacts

• Monitor activities easily, engage prospects and convert more leads into customers.

• Automate future data entry and synchronize them across all your systems

• Collaboration and communication tools that are built in to be useful

• Integration seamless with existing business systems

Pricing plans for Copper

• Basic Plan: $25/user/month (billed annually).
• Professional Plan: $59/user/month (billed annually).
• Business Plan: $119/user/month (billed annually).

9. Drip CRM

Drip CRM is the most popular and powerful. It is easy to use for all businesses. Drip makes it simple to create automation workflows and send out email campaigns. You can choose to create your email using a text or visual builder.

Drip also provides list segmentation, optimization and conversion tracking. You can track and learn everything about your customers’ stories with events, tags and custom fields.

This software can generate leads and manage contacts. It will also help you to turn long-term customers into long-lasting customers.

Drip’s benefits:

• Drip makes it fun and interactive to create an email campaign.

• Automated workflows eliminate the need to respond manually to triggers

• Advanced contact management with tags, events and custom fields

• Easy email list segmentation

• Native integrations with third party services

Drip’s pricing plan starts at $19 per month for 100 users, unlimited email sends, chat and support, and 24 hour email chat. Drip’s services are free to try for 14 days.

10. Agile CRM

Small businesses can find it costly to invest in dedicated CRM software and marketing software. There is no guarantee they will work together. Agile CRM is one of few software that can do both sales and marketing tasks with equal proficiency.

Agile CRM is exceptional for many reasons. The founders of Agile CRM noticed that many of the most popular customer service apps on the market were designed with large corporations in mind when they set out to create it. They created a simple and affordable platform specifically for small businesses.

Agile CRM’s pricing structure reflects this. This plan’s free option is a great choice for startups and smaller businesses that don’t have the funds to purchase premium plans.

Benefits of Agile CRM

• All customer support, sales, marketing and contact management functions are available in one dashboard

• Drag-and-drop or drop-down tools make it easy to use

• A huge selection of seamless integrations

• Google Cloud, which offers top speed and data encryption, is where you will be hosted

Pricing plans for Agile:

• Up to 10 Users: Free Plan
• Starter Plan: $9.99/user/month (billed annually).
• Regular Plan: $39.99/user/month (billed annually).
• Enterprise Plan: $64.99 per user/month (billed annually). 

11. CRM Nimble

Nimble, a CRM tool for social media, is simple and easy to use. It features smart social search and powerful market segmentation. Nimble integrates with Office 365, G Suite and other platforms so that you can quickly import and organize contacts from any platform.

Nimble is a useful tool for simplifying business operations on social media channels such as Facebook, Twitter and LinkedIn. It aggregates posts into one place so that you have real-time, instant visibility of how people interact with your business.

Engaging tools and social listening help you find new leads and grow your business. Data organization, sales pipeline and reporting tools keep you on track.

Nimble’s benefits:

• Great integration with Google Apps and Office 365.

• Import functionality is simple to use

• Reasonably priced

• A great way to view communications history and spring.

• Social listening and engagement tools that are useful

Nimble’s pricing plan is $19/user/month (billed annually).

12. Bitrix24 CRM

Bitrix24, a social collaboration platform and CRM that doubles as a CRM, is definitely worth a look. This tool allows for sales automation and improves communication between small and medium-sized companies.

Bitrix24 is a hybrid of both cloud-based and self-hosted CRM software. The whole system can be installed on your local server, or you can use it as a web-based tool.

Bitrix24 allows you to create unlimited user and work groups, establish an HR help desk and streamline internal communication with a private social intranet. You can centralize documents storage and make phone calls from any mobile or landline.

Bitrix24 can be used to create websites, landing pages and online shops that are free. It integrates automatically with its CRM features.

Bitrix24’s benefits:

• Solid and secure modules ensure robust internal and external communications

• There are many management tools available, including time tracking, planning, employee directory, task reporting, and time-tracking.

• Advanced sales intelligence tools

• Flexible plans available

Pricing plans for Bitrix24:

• No Cost Plan
• Start+ Plan: $19/month (billed annually).
• CRM+ Plan $55 per month
• Project+ Plan $55/month
• Standard Plan: $79/month
• Professional Plan: $159/month

13. Salesforce CRM

Salesforce is a major in CRM and the best CRM software for small businesses. It allows you to create personalized customer journeys and increase sales through SMS, email, social media and digital advertising.

Salesforce offers a wide range of features and solutions that can be used to help you with everything: sales, marketing, commerce, customer service, engagement, team productivity, and much more.

Salesforce’s benefits:

• Reports and dashboards that can be customized
• Track emails and meetings automatically
• Security and support for the enterprise
• Support via email and social media that is responsive

Salesforce’s pricing plan starts at $25 per user/month (billed annually).

14. SendinBlue CRM

Perhaps SendinBlue isn’t your regular CRM software. It’s primarily known as an email marketing tool. It also includes a CRM function, which is similar to MailChimp.

Don’t let this fool you. Although SendinBlue is primarily a digital marketing platform, it does not neglect its CRM component. It provides reliable email delivery, E-commerce transactional email, marketing and smart segmentation.

SendinBlue offers SMS marketing and chat, which is a major advantage over other CRM software. The SMS marketing tool is powerful and can instantly increase engagement and sales. Live chat allows you to connect with leads and customers in real time.

SendinBlue’s benefits:

• Segmentation and personalization are easy
• Marketing automation tools that work
• Multiple reliable email marketing features
• Analytics that is actionable and detailed
• Targeting and easy Facebook ads
• Use SMS and chat marketing effectively

Pricing plans for SendinBlue:

• No Cost Plan
• Starts at $25/month for the Lite Plan
• Premium Plan: Starts at $65/month
• Price for Enterprises

15. Capsule CRM

Capsule helps you to improve your customer relations and all of your business relationships. It does this easily, thanks to a simple user interface and no learning curve.

Capsule also offers many customization options that can be tailored to meet the needs of each company. These include custom fields, branding options, tags and custom fields.

Its greatest asset is its accessibility. With a simple interface and easy integration to third-party apps like MailChimp or G Suite, it’s very user-friendly. Capsule is a great choice for small and mid-sized businesses due to all of these features, as well as its affordable pricing.

Capsule’s benefits:

• Interface is simple and easy
• There are many customization options
• Integration with third-party applications is easy
• Competitive pricing plans

Pricing plans for Capsules:

• Professional Plan: $18/user/month
• Teams Plan: $36/user/month
• Enterprise Plan: $72/ user/ month

16. Vtiger CRM

Vtiger, a CRM tool that is affordable and offers strong automation tools and sales capabilities for a low price, is last but not least. This tool is a great choice for small businesses with limited budgets.

It offers solid inventory and project management infrastructures and has more than 300,000. Customers worldwide. The platform also offers a wide range of features, including marketing, sales, and customer service.

Vtiger’s benefits:

• It is easy to use, requiring little or no technical knowledge
• Web-based services can be accessed anywhere
• Excellent customer service and rich user experience
• Multi-user interaction features include integration with email system, subscription, and PDF document generation.

Vtiger’s pricing plans:

• One Professional Plan: $30/user/month (billed annually). 
• One Enterprise Plan: $42/user/month (billed annually).

Enjoy this…

Once you’ve gathered all the information necessary to make an informed decision, it is time to get a CRM system.