Online sales are expected to explode by 2020.
This list contains 8 tips to increase website traffic.
Optimize your site for sales
It doesn’t matter if your business is new or established, you want to drive more traffic to your online store via SEO, social media, and working with influencers.
You need to consider these things before you begin trying to drive traffic to your website.
- Clear CTAs and simplicity are key to a website. This will direct customers to relevant pages.
- It’s important to clearly describe what services you provide.
- Talk to targeted audiences. Avoid typos.
- Photography is king.
- Perform quality control. Be proud to stand behind your products’ quality. Scan product descriptions for accuracy.
Now it’s time for you to increase your website traffic, and turn it into more sales.
These 8 tips will help you get more traffic to your website.
- Attract Customers with a Sales Campaign
- Reach Your Audience on Facebook
- Make the most of Instagram’s many features
- Lean into Email Marketing
- SEO Optimize Your Site
- Utilize Content Marketing
- Get Connected with Influencers
- Advertise on Google
1. A Sales Campaign can help you attract customers
Do you shop online and click on the “sales” tab? Is it us?
These are some ideas to help you get started with your campaigns:
- You can give away a prize, competition, or gift to visitors who sign up for your mailing list. You could offer free shipping or a coupon to encourage them to shop on the site.
- Create a coupon that only works through your site: Coupons can be a great way of attracting people to your site. This will increase traffic to your website and encourage people to shop with you.
- Create a sense of urgency.
- BOGO (buy 1 get 1): Scarves and notebooks are more likely to be purchased when they’re for free.
However, just creating a sale is only one step. “
Promotion is key to success. Combine the creative efforts of a campaign and these promotional tips to achieve success.
2. Facebook: Target Your Audience
Did you know that 75% of consumers use Facebook for research before buying?
Create a Facebook Page
Every business should have a Facebook page by 2020. Customers will look for information on your store, including phone numbers, reviews, and links to other businesses.
Any content that links back to your site can be promoted and published. You can promote and publish any content linking back to your website, such as a sales campaign discussed above, a blog post that provides a direct link to your site, or a new product in your store.
Run Facebook ads
Pay-per-click advertising is a great way to increase your reach for businesses. Pay for your ads and then execute them. It’s the difference between day and night. Your followers will not see your posts but your Facebook ads can target anyone on Facebook from any part of the world.
Facebook has the advantage of being able to target customers more precisely than other platforms, due to its vast data. This is how you can get their attention to your product.
Kobe Digital’s Facebook Ads tool makes it easy to create and manage ads. It uses AI to track sales, and A/B-test ads and make them appear on Instagram.
Integrate Facebook Shop
Customers who are can browse your products via Facebook, and they will then be directed to your website.
Connect your Kobe Digital eCommerce website to Facebook Shop with just a few clicks Customers can now access your catalog by clicking the Shop Now buttons on their Facebook business page.
3. Take advantage of Instagram’s many features
Instagram can drive traffic to your website depending on what business you own. Customers will fall in love with both you and your business.
There are many ways to link your Instagram account to your website, and vice versa, to take advantage of social media channels to drive sales and traffic to your site.
Optimize your Instagram bio
Your Instagram bio should reflect your business. Your shop link and contact information should be included in your Instagram bio.
Use Instagram Stories
This feature is the most used on Instagram and should be used by every business. You can show new products, designs, or other offerings.
Business accounts with more than 10,000 followers or verified accounts can have link stickers added. Link stickers can be added to verified accounts or business accounts with more than 10,000 followers.
Integrate Instagram into your website
To allow customers to shop on both your Instagram and your online shops, sync your Instagram account with their online shop. Customers can search for the product they are interested in on your social media channels. They can click on the image to view more information or to order.
4. Lean into Email Marketing
Although email marketing may seem old-fashioned in today’s digital age of Instagram, Snapchat, and TikTok, it has the highest return on investment (ROI). You don’t have to risk anything.
First, increase your email database. This will enable shoppers to sign up for updates and promotions.
Now that you have an email list, it is time to make sure you click and open the emails.
Choose a direction.
Do you plan to have a holiday sale this year? Would you like to market your new product? Does your email have a clear goal?
Choose a platform to design your emails.
Find one that’s easy to use, allows you to create templates, sync with contacts, and tracks your stats.
Create your subject lines, CTAs, and content.
How it works:
- Subject lines are the most important element of an email marketing campaign. It’s important to keep it short and punchy. Customers will read your subject line before deciding whether or not they want to open your email.
- Calls to action (CTAs): Your email should encourage customers to visit your site and make purchases. You must include clear instructions for the reader on what to do next. This link will take you to the product page.
- Content writing: Be concise and clear. Your content should be engaging, informative, and targeted at getting people to click your CTA.
Don’t skimp on visuals.
People are interested in seeing what you’re selling online. If a product is being launched, photos and videos can help to highlight it.
5. SEO Optimization for Your Site
The majority of your target audience uses Google to search for products similar to yours. SEO is a process that helps your business rank higher in Google’s search results.
SEO is the process of increasing eCommerce traffic by placing your website higher up in search results.
It is important to understand key SEO terms to ensure that your SEO plan works.
These phrases can be added as metadata to your website to create a link between visitors and keywords. It will depend on the keywords that you have searched.
Kobe Digital is a great tool to get you started. The checklist includes suggestions and suggestions for each step.
Even if you do your SEO well, landing page one can be difficult. You will need patience.
6. Utilize Content Marketing
Content marketing can help small businesses gain exposure and compete with bigger brands.
Content marketing Any content your business creates to attract customers to your online store and brand.
Videos, blogs, and infographics are the most popular forms.
Bloggers
When done correctly, SEO can be very powerful. SEO is great when done correctly.
Customers can return to your website when they are looking for a new product.
You can write about anything related to your business. Blogs could be about “The Best Hiking Trails in South America” or “10 Essentials for Hiking on Your Next Adventure.” “
Write blog posts for publications related to your industry. Add a bio about yourself and your company to the end of your post.
Videos
Short videos can be created that relate to your expertise or business. You can post it on YouTube, social media, and on your eCommerce site.
Infographics
How can you share your industry knowledge with customers? You should include your logo and URL to your website in your infographic.
7. Connect with Influencers
They are often well-known for their ability to increase traffic to websites through social media (mostly Instagram, YouTube, and Facebook). These influencers have a large social media following (mostly Instagram, YouTube, and Facebook span> ) Because they are relatable, objective, and honest, customers tend to listen when they advise about their shopping experience
Start by checking out popular accounts in your industry’s social media. To view Instagram, use Webstagram and enter keywords that relate to your business.
Once you have compiled your contacts, it is time to start conversations with them. Let them know why your product is valuable to you and that it’s worth their time. Let them know how you can work together. For example, they could send them product samples and give them discounts that they can share with their followers. You could also offer commissions to anyone who purchases from your store.
You can also set up an affiliate program to make it easier. This will enable you to collaborate with many influencers in the best way possible. These are great ways of driving traffic to your online shop and increasing sales.
8. Advertise on Google
Although SEO can be a great way to drive traffic to your website organically, you can also pay Google a fixed amount per click based on the keywords you’re targeting. These ads are known as PPC (pay-per-click). ). This can produce significant results but you will need more.
Google Ads allows you to do this type of advertising. Google Ads allows you to advertise this way.
