LinkedIn lets you connect with potential customers, employers, and other businesses that are similar to yours.
LinkedIn isn’t just for professional connections. LinkedIn can also be used to generate leads.
You must comply with LinkedIn advertising specifications to be successful with LinkedIn ads.
This page will discuss the different types of LinkedIn ads and the LinkedIn ad specifications.
Read on for more information or call and speak with a specialist about Kobe Digital to help you market your product on LinkedIn.
There are many types of LinkedIn ads
It doesn’t matter what type you use for LinkedIn ads, it is crucial to follow the best practices in LinkedIn ad specifications. Let’s first discuss the types and sizes of ads you can post on LinkedIn.
Display ads
There are four types of LinkedIn display ads. They are medium rectangles (skyscrapers), text links (text links), and leaderboards (leaderboards).
Display ads in the middle rectangle format appear on company and profile pages. These ads appear above the fold.
Inboxes, message pages, and message boards contain Skyscraper ads.
Leaderboard ads can be found at the bottom of every page.
Text links can be found at the top and bottom pages of any page on the platform.
Display ads are used primarily to generate leads. Display ads can be used to raise brand awareness as they are placed in various places on the platform.
Sponsored Content
Sponsored Content Ads are natively displayed on LinkedIn feeds. This will increase brand awareness and followers.
Sponsored content ads may include images, text, and video.
Sponsored InMail
InMail is LinkedIn’s proprietary messaging platform. These ads appear in users’ email inboxes and enable you to target people not following you.
Sponsored InMail ads are most often used for:
- Have conversations with potential leads
- Offer a unique product
- Promotion for an event or webinar
Text ads
LinkedIn text ads can be found at the top of pages and to the right on your LinkedIn account feed when you are using a desktop computer. More leads will likely come from these ads.
Dynamic ads
Dynamic ads are targeted precisely to users by using their data and delivering customized ads
Follow these company ads to encourage your target audience to visit your page.
Content ads encourage people to download your content. This will help you generate leads.
Spotlight ads take you to a landing page or website that contains the product, event, or service mentioned in your ad.
Now you are familiar with the different types of LinkedIn ads. Let’s get down to business and discuss LinkedIn advertising specifications
Now you are familiar with the different types of LinkedIn ads. Let’s get down to business and discuss LinkedIn advertising specifications
LinkedIn Ad specifications for each ad type
We have all numbers for you.
LinkedIn Display Ad Specifications
As there are so many types of LinkedIn display ads specs, we’ll be looking at each one separately.
| RECTANGLE DISPLAY AD SPECS | |
| Size: | 300×250 pixels |
| Type: | HTML5 HTML5 – HTML5 can be used by third-party servers to retrieve GIF, JPG, and PNG. |
| Image size: | HTML5: 200KB; Other: 40KB |
| Animation limit: | Autoplay takes 15 seconds. Other than that it takes 30 seconds |
| SKYSCRAPER DISPLAY AD SPECS | |
| Size: | 160×600 pixels |
| Type: | HTML5 HTML5 – HTML5 can be used by third-party servers to retrieve GIF, JPG, and PNG. |
| Image size: | HTML5: 200KB; Other: 40KB |
| Animation limit: | Autoplay takes 15 seconds. Other than that it takes 30 seconds |
| LEADERBOARD AD SPECS: | |
| Size: | 728×90 pixels |
| Type: | HTML5 HTML5 – HTML5 can be used by third-party servers to retrieve GIF, JPG, and PNG. |
| Image size: | HTML5: 200KB; Other: 40KB |
| Animation limit: | Autoplay takes 15 seconds. Other than that it takes 30 seconds |
LinkedIn sponsored Ad specs
Now let’s talk about the best LinkedIn sponsored ads specs.
| SPONSORED IMAGE AD SPECS | |
| Size: | 1200×627 pixels |
| Ratio: | 1.91:1 |
| Maximum image upload: | 5MB |
| Image format: | PNG, GIF, JPEG |
| Intro text: | 150 characters before truncation |
| Headline: | 70 characters |
| SPONSORED VIDEO AD SPECS: | |
| Length: | From 3 Seconds to 3 Minutes |
| Layout: | 7KB to 20MB |
| File size | 7KB to 20MB |
| Format: | MP4 |
| Frame rate | Below 30 FPS |
| 360p pixel requirements: | 480×360, wide: 640×360 |
| 480p pixel requirements: | 640×480 |
| 720p pixel requirements: | 960×720, wide: 1280×720 |
| 1080 pixel requirements: | 1440×1080, wide: 1920×1080 |
| Audio format: | AAC or MPEG4 |
| Audio size: | Below 64KHz |
LinkedIn sponsored InMail Ad specs
| INMAIL AD SPECS | |
| Size: | 300×250 pixels |
| File size | PNG, GIF, JPEG |
| Maximum file size: | 40KB |
| Text: | Maximum 1000 characters |
LinkedIn text ads
Continue reading for more information about LinkedIn text ad specs.
| TEXT AD SPECS | |
| Image size: | 100×100 pixels |
| Headline: | 25 characters or less |
| Description: | 75 characters or less |
LinkedIn dynamic ad specifications
Let’s take a look at the LinkedIn ads specifications for dynamic ads.
| FOLLOW COMPANY ADS: | |
| Minimum logo size: | 100×100 pixels |
| Images from the CTA are available below: | Maximum 50 characters |
| Secondary CTA | Maximum 70 characters |
| Company Name: | Maximum 25 characters |
Advertisement:
Contact your LinkedIn account manager for more information on content ads.
| SPOTLIGHT ADS: | |
| Minimum logo size: | 100×100 pixels |
| Images from the CTA are available below: | Maximum 50 characters |
| Secondary CTA | Maximum 70 characters |
| Background image | 300×250 pixels |
Kobe Digital uses LinkedIn Ad specifications to create the best ads.
We’re a digital agency that has a social media department.
Kobe Digital is well-versed in LinkedIn ad specifications. Our experts will ensure that they are the right size.
We can ensure that your LinkedIn ads are on-point and can assist with your LinkedIn marketing strategy.
We will interview you about your company and discuss your goals. We can then make recommendations on the best LinkedIn ad formats, create ad designs, and even write compelling copy to get users clicking.
We will test and monitor your ads, and then report back on their success.
We will make suggestions and implement changes to improve the performance of ads.
Kobe Digital is the digital marketing company that’s right for you. We adhere to the LinkedIn Ad specs and create amazing LinkedIn ads that drive real results for our clients.
We offer a full-service LinkedIn Marketing Agency. To better understand marketing, we suggest that you talk to your digital marketing specialist about how LinkedIn marketing can be paired.
- Search engine optimization
- PPC advertising (PPC).
- Competitor geofencing advertising
- Walmart advertising
- Amazon advertising
- Content Management
- Web design
- There are many more
We are open to hearing from anyone who wants to get started. To receive a free quote or to find out more, please contact us online.
