View and hear testimonials from your clients through video. Prospects will be able to relate to their challenges and see how you can help.
Video testimonials are more authentic and emotional than other media. Trust reported that 59 percent would rather watch video testimonials than read the same content.
These results indicate that video testimonials work. If you’re wondering why your landing pages don’t convert as well, video testimonials might be the answer.
Use Video Testimonials to Enhance Landing Pages
Vidyard’s research revealed that 41% of marketers use customer testimonials in their digital marketing strategies. 57% also used videos on landing pages.
These are the top reasons digital marketers add testimonial videos of clients to their landing pages.
It increases conversions
Video testimonials can make your landing pages stand out. Vocal Video reported that landing pages can include videos to boost conversion rates by up to 80 percent.
It will take time and money to produce video testimonials that convert landing pages. Customers should also be able to give testimonials
Hire or consult a professional video testimonial service that can deliver high-quality customer reviews. These experts can answer all your questions regarding video testimonials and help create the best landing pages for your business.
It adds credibility and a human touch
Customer testimonials are a powerful indicator of a company’s worth and effectiveness.
People connect with people. Client testimonial videos can help turn prospects into customers and brand advocates.
This is great for SEO
Video testimonials can be a great way for you to communicate your message. Search engines love videos.
To remain relevant in today’s market, you must appear in the top search engine results. Search engine optimization (SEO) is one way your company can do this.
Forrester Research discovered that video content ranks 50 percent higher on Google’s search results pages. Soon, your website will be high in search results.
SEO can be daunting for newcomers to digital marketing. They can convert site visitors into sales.
It generates leads
Video testimonials can be used as a tool for lead generation. You can use them at all stages of the buying process. TrustRadius found testimonials to be more effective than any other lead-generation technique due to their authenticity.
Lead generation can seem complicated. Digital marketers can help you design great landing pages that will drive leads down the sales funnel.
How to get video testimonials from customers
Customers who are loyal to your brand will be more likely to write testimonials
Select the right customer – The first step to creating a video testimonial for your product is to select the customer.
Offer them perks. Get discounts, gift cards, and free trials.
Call them before you send a formal permission note. Be clear with the customer about what you expect.
* Write a formal permission letter. Please include all details including the time and location of the shoot.
Do not force the customer to do so if they are reluctant.
Professionals can help you get customer testimonials. These experts will assist you in all aspects of creating landing pages with video testimonials.
Video testimonials and landing page optimization
Creating video testimonials is the first step. Next, you need to make them work for your business.
Let’s first clarify what landing page optimization is. Video testimonials can be a key part of landing page optimization. These are some options.
Video Testimonials Best Practices For Your Landing Pages
This landing page’s best practices will ensure that your testimonials video generates leads.
Highlight positive results – The best testimonials are those that highlight positive outcomes. Start by giving basic information about the client, such as their name and the nature of the problem. Close with a call to action.
* Keep it short – Customers don’t tend to pay attention for longer than 90 seconds when watching customer testimonial videos. Your video should convey the correct message.
* The placement of the footage. * Placement of the footage.
Be real! Authentic and honest testimonials are the best.
Hire a service – A video testimonial service can help you implement these best practices for landing page optimization.
Conclusion
Video testimonials can be a great tool to increase conversions, positively impact your bottom line and increase sales.
Video testimonials are a great way to build trust and attract new customers.
Are you looking for a company that offers a video testimonial and landing page optimization service?
Kobe Digital offers marketing services in Miami for landing page optimization. We offer landing page optimization services through Kobe Digital.
