Customers buy from you because of the benefits, products, and services that you provide.

You can’t rely on the products to sell online if you want your products to be successful. A good user experience (UX), which makes it easy to purchase and encourages people to buy more often, is essential.

UX is essential to ecommerce. It ensures that your customers can navigate your site, find what they are looking for, then buy it. People will buy more from you if they find it easy to shop with you. You need to ensure that your company provides the best UX. Contact us online, or call today to speak with one of our experts.

This page will cover the most important aspects of ecommerce UX. It will help you make sure that your online store sells.

What are the components of a good UX for ecommerce websites?

Creating a great UX for your website takes a lot of work, thought, and testing. These are the three main qualities your site must have to offer a great UX.

Simple navigation

If someone is looking to purchase from your site, they need to be able to find it quickly. Your site should be organized in a way that allows them to find products and categories. Your customers will be able to narrow down their search by using the categories.

If you sell many types of shoes, there might be some subcategories called “running shoes,” dress shoes, or casual shoes. This depends on how large your inventory is.

This type of categorization allows customers to click just a few links on your website and find the information they need in seconds. Once they have found it, they can go on to the next step.

Transactions in a matter of minutes

Your purchase process should also be simple since finding the product was easy. It should be possible to purchase with just one or two clicks.

However, this is not possible for all ecommerce sites. You can instead focus on the essential information and make as few clicks as possible. This includes asking for the customer’s name and shipping address.

A customer needs to only go through four pages to purchase what they desire. It is a huge help if each page loads quickly. Slow-loading pages can frustrate customers and cause them to abandon the site.

Simple communication

Your website’s language is crucial to achieving sales success. It is important to write clearly and concisely so that everyone can understand what your site offers and where they can purchase it. Your site’s UX will be more user-friendly if it is easier to understand.

What can businesses do for a great UX?

These are the best strategies to create a great UX for your site. These are the most common ways to ensure your visitors enjoy their visit to your site.

Creative 404 Pages

Users don’t like 404 pages. They almost always indicate that the page requested is no longer available.

You can use a creative and fun way to inform users that the page is not available.

Google is known for using a sketched robot. Other sites use fun graphics such as a figure walking downstairs or a person looking confused. No matter what your choice, keep it lighthearted, fun, and unique.

To suggest pages similar to the one being searched for, you can add links to your graphic below. This will ensure that the user does not close their browser and stays on your website.

Writing short paragraphs

This is an old rule in journalism writing and it applies to the Internet as well.

People are more inclined to read shorter paragraphs than long ones.

Because long paragraphs can make users feel overwhelmed and like they need to do their homework. This is the last thing you want to communicate on your website.

Instead, focus on UX and write concise paragraphs that encourage readers to read every word of your pages.

Use calls to action

Last but not least, every page of your website should include a call-to-action that informs users what to do next.

This is, most importantly, about telling customers how they can move one step closer to becoming paying customers.

It doesn’t matter if you want to link to specific product pages or your category pages. You can also include a button that reads “Buy Now!” These are all smart ways to attract new customers.

A call to action almost guarantees positive results. You can learn a lot about psychology regarding calls to action and use that information to grow your ecommerce business.

Kobe Digital is a specialist in ecommerce UX

Kobe Digital has a team of ecommerce experts who can create a stunning UX for your website. We can help you increase your sales and product turnover by improving your website’s design.

Get a free proposal, or call us today for a UX strategy to help you build your ecommerce store!